Publications

June 1987
Supplement

Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video

By: W. Earl Sasser, Christopher Hart and Lucy N. Lytle

To be used with Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program. View Details

Keywords: Employee Relationship Management; Human Resources; Management Systems; Selection and Staffing; Programs; Partners and Partnerships; Food and Beverage Industry

March 1993 (Revised July 1994)
Case

Gerber Products Company: Investing in the New Poland

By: Debora L. Spar

Examines Gerber Products Co.'s evaluation of Alima S.A., one of Poland's largest food processing plants, as a potential overseas investment in 1991. Factors that influenced Gerber's decision are discussed in detail: property rights, taxation issues, and Poland's... View Details

Keywords: Foreign Direct Investment; Food and Beverage Industry; Poland

April 1988 (Revised September 1992)
Case

Frito-Lay, Inc.: The Backhaul Decision

By: Janice H. Hammond

Prior to the Motor Carrier Act of 1980, companies with private trucking fleets were generally prohibited from selling transportation services to other companies. The deregulation of the trucking industry in 1980 allowed private carriers to offer for-hire transportation... View Details

Keywords: Cost Management; Revenue; Governing Rules, Regulations, and Reforms; Marketing Strategy; Distribution; Service Operations; Sales; Salesforce Management; Transportation; Food and Beverage Industry

December 1984 (Revised January 1985)
Case

Barilla G. & R.F.lli, S.p.A.

By: W. Earl Sasser

Keywords: Food and Beverage Industry

May 1979
Article

US National Dietary Goals: Food Industry Threat or Opportunity?

By: James E. Austin and J. A. Quelch

Keywords: Food; Goals and Objectives; Opportunities; Food and Beverage Industry

November 1998 (Revised June 2001)
Case

Global Beer

Two young American entrepreneurs working in Japan have rapidly established an importing business to take advantage of new regulations permitting microbrewers and brewpubs. Options for further growth include an international brewpub franchise, alliances with Japanese... View Details

Keywords: Trade; Problems and Challenges; Business Startups; Globalized Markets and Industries; Food and Beverage Industry; Japan; United States

November 1997 (Revised December 2000)
Case

Corn Products International, Inc.

By: Ray A. Goldberg and Tom Clay

A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details

Keywords: Transformation; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Development; Service Delivery; Vertical Integration; Food and Beverage Industry

December 1995 (Revised March 1996)
Case

Nestle and the Twenty-First Century

By: Ray A. Goldberg and Elizabeth Ashcroft

A leading food company rethinks its future in the global food system by major geographical areas. View Details

Keywords: Change Management; Forecasting and Prediction; Geographic Location; Globalization; Strategy; System; Food and Beverage Industry

September 1994 (Revised September 1994)
Case

ConAgra, Inc.--The Food System Company

By: Ray A. Goldberg and Quintus Travis

Keywords: Food; Food and Beverage Industry

June 1993 (Revised December 1994)
Case

Milkpak Limited.: International Joint Venture

By: John A. Quelch

Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details

Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan

December 1992
Case

Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion

Keywords: Restructuring; Advertising Campaigns; Food and Beverage Industry; Europe

December 1992 (Revised June 1993)
Case

Marks and Spencer P.L.C.: Food Leadership in the 1990s

Keywords: Food; Food and Beverage Industry

October 1991
Case

Marketing Beef in Liberalized Japan

Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan

October 1990 (Revised June 1991)
Case

SugarPol

Keywords: Food and Beverage Industry

May 1990
Case

PepsiCo and Madonna

By: John A. Quelch

In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details

Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States