Publications
Publications
Show Results For
- All HBS Web
(1,634)
- Faculty Publications (944)
- May 1998
- Teaching Note
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets & (B): The Battle for India TN
By: David B. Yoffie
Teaching Note for (9-795-186) and (9-795-187). View Details
- May 1998 (Revised October 2001)
- Case
Taco Bell Inc. (1983-1994)
By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
- March 1998
- Teaching Note
Roy Rogers Restaurants TN
By: Krishna G. Palepu and Kenneth A. Merchant
Teaching Note for (9-189-100). View Details
Keywords: Food and Beverage Industry
- March 1998
- Teaching Note
Esmark, Inc. (A) TN
Teaching Note for (9-283-013). View Details
Keywords: Food and Beverage Industry
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
- February 1998 (Revised December 2000)
- Case
Nantucket Nectars
By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti
The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name. View Details
- January 1998 (Revised July 2019)
- Case
Cafes Monte Bianco: Building a Profit Plan
By: Robert L. Simons and Antonio Davila
Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
- December 1997
- Case
Intercontinental Breweries (Abridged)
By: Thomas R. Piper
A senior executive of a U.S. multinational is attempting to develop a set of financial, operating, and ownership arrangements that will be acceptable to the management and employees of a major Polish company and to the Ministry of Privatization. The arrangements must... View Details
- December 1997
- Case
Bluewater Aquaculture
By: Ray A. Goldberg and Tom Clay
An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details
- December 1997
- Case
LSG/Sky Chefs and Meal Solutions
By: Ray A. Goldberg and Tom Clay
Keywords: Food and Beverage Industry
- December 1997
- Case
UnHoley Bagel, The
By: Ray A. Goldberg and Tom Clay
Keywords: Food and Beverage Industry
- November 1997 (Revised December 2000)
- Case
Corn Products International, Inc.
By: Ray A. Goldberg and Tom Clay
A firm that started in corn processing and moved up the value-added food chain decides to spin-off the original commodity part of the business. How does the new spin-off survive and how does it develop a strategy? Firms in the food system are separating out their... View Details
- November 1997 (Revised April 2017)
- Teaching Note
Compagnie du Froid, S.A.
By: Robert Simons, Antonio Dávila, Kathryn Rosenberg and Jennifer Packard
Teaching Note for (9-197-085). View Details
- November 1997
- Case
Royal Ahold NV: Shopkeeper to the Global Village
By: Ray A. Goldberg and Tom Clay
Royal Ahold has become one of the top U.S. food retailers in the United States and Europe, with a family firm that began in the Netherlands and grew to a listing on the U.S. Stock Exchange. It wants to be a global player and is trying to develop a global strategy. View Details
- November 1997 (Revised May 1999)
- Case
Medical Foods, Inc.
By: Ray A. Goldberg and Tom Clay
Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business. View Details
- November 1997
- Case
Odwalla, Inc.
By: Ray A. Goldberg and Tom Clay
Odwalla suffered one of the worst food safety crises in history and not only survived but continued to grow. Now they need to decide how the crisis affected their business and how to expand their business. View Details
- November 1997
- Case
National Pork Producers Council
By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
- October 1997 (Revised January 2008)
- Case
Asda (A)
By: Michael Beer and James Weber
In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details