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Show Results For
- All HBS Web
(3,196)
- News (1,071)
- Research (1,933)
- Events (20)
- Multimedia (20)
- Faculty Publications (892)
- 05 Jul 2016
- First Look
July 5, 2016
that neither view is quite right. Although the new forms (built upon a half-century of research on and experience with self-managed teams) can help organizations become more adaptable and nimble, most... View Details
Keywords: Sean Silverthorne
- September 1995 (Revised August 1996)
- Case
Land Rover North America, Inc.
Charles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's... View Details
Keywords: Product Positioning; Consumer Behavior; Brands and Branding; Auto Industry; Retail Industry; North and Central America; United Kingdom
Fournier, Susan M. "Land Rover North America, Inc." Harvard Business School Case 596-036, September 1995. (Revised August 1996.)
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- May 2007
- Article
Managing Your Boss
By: John J. Gabarro and John P. Kotter
The best way to make a major impact in your organization? Forge a strong relationship with your boss. You'll get the support and resources you need to put your great ideas into action. But "managing up" isn't easy. For example, if you're reporting to a new CEO, you... View Details
Gabarro, John J., and John P. Kotter. "Managing Your Boss." Managing Up, 2nd Edition (HBR Article Collection). Harvard Business Review 85, no. 5 (May 2007).
- September 2005
- Case
IBM Network Technology (A) (Abridged)
An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. Exemplifies how organizational design and... View Details
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
which employees act as “witnesses” to keep an eye out for inappropriate behavior and address it before it gets out of hand, says Professor Rosabeth Moss Kanter. If an employee View Details
Keywords: by Dina Gerdeman
- Article
Productivity Orientation and the Consumption of Collectable Experiences
By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- Article
Pseudo-Set Framing
By: Kate Barasz, Leslie John, Elizabeth A. Keenan and Michael I. Norton
Pseudo-set framing—arbitrarily grouping items or tasks together as part of an apparent “set”—motivates people to reach perceived completion points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study... View Details
Keywords: Framing Effects; Gestalt Psychology; Judgment; Judgments; Decision Making; Perception; Behavior
Barasz, Kate, Leslie John, Elizabeth A. Keenan, and Michael I. Norton. "Pseudo-Set Framing." Journal of Experimental Psychology: General 146, no. 10 (October 2017): 1460–1477.
- 15 Dec 2024
- News
Alumni and Faculty Books
equity, and inclusion (DEI) initiatives. But because inequity is built into the structures, processes, and environments of our workplaces, adding these programs often becomes a burden passed off to the... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
access to financing for veterans, accelerated suburban development and helped make the American dream of home ownership a reality for the middle class. What happened to turn that dream into such a nightmare?... View Details
- 13 Mar 2008
- Working Paper Summaries
An Investigation of Earnings Management through Marketing Actions
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase... View Details
Keywords: Carmen Nobel
- 04 Mar 2011
- Working Paper Summaries
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
- 09 Sep 2016
- News
MaiTai Global and Kiteboarding
just to make shark fin soup. White: Bill, with so many of the projects you do-- with MaiTai, with the Extreme Tech Challenge-- you've described it as trying to create communities of interest. And I'm... View Details
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
expectations and reinforce behaviors, effective change leaders also recognize that many employees simply do not know how to make decisions as a group or work cooperatively. By... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 19 Feb 2007
- Research & Ideas
Inexperienced Investors and Market Bubbles
interpretation, the trend-chasing behavior of young managers reflects their attempts to learn and extrapolate from the little data they have experienced in their career." Did the young fund managers... View Details
- 25 Aug 2010
- News
Games, Parties, Pranks, and Celebrations
on record-keeping suggested that “bingo therapy” would be good for patieints. Professors Shapiro and Piper told us to knock it off. The two behavior profs were too touchy-feely View Details
- 10 Oct 2005
- Research & Ideas
Corporate Responsibility and the Environment: What is the Right Thing To Do?
distinguished academics, one from each field, to examine these issues and write a careful, sophisticated essay arguing their conclusions on the issue. There are companies that benefit from environmental activism. DuPont, when it... View Details
Keywords: by Manda Salls
- 01 Sep 2014
- News
Faculty Q&A: Cents and Sensibilities
rates or the minimum wage, reflect the public’s efforts to find the right balance between these competing arguments. That may not be pretty, but it makes me hopeful. How do people make View Details