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  • All HBS Web  (1,583)
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    • Multimedia  (14)
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  • 06 Oct 2014
  • Research & Ideas

Why Businesses Need a Language Strategy

organization and cascades down to every single individual. The strategy has to be tied to the firm's vision and, in some cases, integrated in annual reviews. This is done in a variety of ways, from making foreign assignments into prestigious postings to raising View Details
Keywords: Re: Tsedal Neeley
  • 28 May 2014
  • Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

interviewed have a broad view of their societal and ethical responsibilities. "It's not something that we went fishing for, but it came through very clearly that many of these people, some of whom came from great poverty, are aware of the... View Details
Keywords: by Julia Hanna
  • 25 Jan 2012
  • Research & Ideas

A Few Firms Have Outsized Influence in D.C.

start to have additional influence when politicians know that the firms have lobbied and helped politicians get elected, say, for 20 years, and they are likely to do the same for the next 20 years." While it may be overly optimistic to think that situation will... View Details
Keywords: by Michael Blanding
  • 17 Dec 2013
  • First Look

First Look: December 17

the surrounding environs. While previous administrations over several decades were aware of the problem, none wanted to risk the political or economic consequences of prolonged strikes and power outages in one of the world's most populous... View Details
Keywords: Carmen Nobel
  • 16 Apr 2013
  • First Look

First Look: April 16

client relationships to the rest of the company, growing their business from just local transactions to the full array of services JLL provided. Second, local brokers became aware of a great number of mid-sized clients whose real estate... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

plans they have presented with a 5 percent cutback still doesn't get us to cash-flow positive. This is one of the points, too, that came out of both projects which is, you have to be aware of the receptors in people's minds, their... View Details
Keywords: by Sean Silverthorne
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

Milkman, Todd Rogers, and Max Bazerman Periodical:Perspectives on Psychological Science (in press) Abstract Although observers of human behavior have long been aware that people regularly struggle with internal conflict when deciding... View Details
Keywords: Martha Lagace
  • 24 Feb 2015
  • First Look

First Look: February 24

markets, corporate managers are largely unopposed-because of their own expertise and the general public's low awareness of the issues. This enables managers to structure the "rules of the game" in self-serving ways. The result... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

when it's too late. Others entertain too much, failing to connect the entertainment parts effectively to the brand. If the balance is off, Teixeira says, entertainment competes with brand awareness and reduces purchase intent. But when... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 14 Apr 2008
  • Research & Ideas

The Surprising Right Fit for Software Testing

particular skills and needs. People with ASD may also have little preparation or capacity for the common social interactions required on a daily basis at work. As Sonne and his family adapted to life raising their son, the nature of Sonne's career made him increasingly... View Details
Keywords: by Martha Lagace; Video Game; Web Services; Computer
  • 04 Feb 2008
  • Research & Ideas

Putting Entrepreneurship in the Social Sector

more students in the United States and other countries are seeking to earn their MBAs with an eye toward building careers in this field. Even students who plan to go into the business sector upon graduation are increasingly aware that... View Details
Keywords: by Sean Silverthorne
  • 18 Oct 2004
  • Research & Ideas

The Bias of Wall Street Analysts

begun investigating the impact of accounting method choices in cross-border investments. Ann Cullen: After the scandals of the past few years, the potential for brokerage research deception is obviously something the Securities and Exchange Commission is well View Details
Keywords: by Ann Cullen; Financial Services
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

the existing 3PL may not be able to scale with Chewy’s projected growth or maintain the company’s performance standards for service quality and fulfillment. While Cohen is convinced that achieving scale is essential to making the business work, he is also keenly View Details
Keywords: Dina Gerdeman
  • 29 Apr 2014
  • First Look

First Look: April 29

Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun... View Details
Keywords: Sean Silverthorne
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

that the American business school as it evolved in the post-World War II era has become the dominant model for business schools in Europe and elsewhere in the world. Most observers looking at these institutions as they exist today, without an View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

Heart Health Awareness Harvard Business School Case 507-026 In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise... View Details
Keywords: Martha Lagace
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

resolution settings. It is believed that by making people more aware of their failure to notice and punish indirect unethical behavior, others can create a world where the use of intermediation will no longer provide harm doers an easy... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2017
  • Research & Ideas

Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements

I think companies are pretty aware of how important it is to get their side of the story out there, and how damaging media reports can be.” Jen Deaderick is a writer based in the Boston area. Related Reading: Playing Favorites: How Firms... View Details
Keywords: by Jen Deaderick; Media & Broadcasting
  • 09 Apr 2012
  • Research & Ideas

Who Sways the USDA on GMO Approvals?

are still pending approval.) "Regulators need to be aware of the influence they are putting on these stakeholders and other regulatory agencies," says Hiatt. "In those cases, it's even more important they follow the same... View Details
Keywords: by Michael Blanding; Food & Beverage; Biotechnology; Agriculture & Agribusiness
  • 16 Aug 2016
  • First Look

August 16, 2016

toward sharks. Given that nature documentaries are often regarded as objective and authoritative sources of information, it is critical that documentary filmmakers and viewers are aware of how the soundtrack can affect the interpretation... View Details
Keywords: Sean Silverthorne
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