Publications

Article

Conventional wisdom suggests that companies should avoid growing dependent on their business partners. If one company, the thinking goes, grows too dependent on a counterpart by getting the entire input for a particular activity from it and is not able to switch... View Details

Keywords: Supply Chain Management; Performance Improvement; Partners and Partnerships; Power and Influence; Value Creation

Find at Harvard

January 1988 (Revised February 1991)
Case

Intercon Japan

Describes the many international sourcing initiatives in a multinational connector manufacturing company from the standpoint of an independent and very successful subsidiary in Japan. Students can explore the conflicts inherent in the situation and thus the more... View Details

Keywords: Business Subsidiaries; Multinational Firms and Management; Supply Chain Management; Manufacturing Industry; Japan

June 1977 (Revised September 1992)
Case

Sorenson Research Co. (Abridged)

By: Steven C. Wheelwright

Presents the issues facing a high volume, high margin (but lightweight) medical products business. The company is trying to improve its inventory control to reduce inventory investment and improve service. The present multi-site inventory system is described and major... View Details

Keywords: Business Earnings; Investment; Volume; Service Delivery; Supply Chain; Performance Improvement; Medical Devices and Supplies Industry

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse Isidor Straus Professor of... View Details

Keywords: by Max H. Bazerman; Retail

January 2011 (Revised December 2014)
Teaching Note

Aspen Skiing Company (A), (B), (C), and (D)

By: Michael W. Toffel and Stephanie van Sice

Teaching Note for 611002, 611003, 611018, and 611019. Associated with Video Supplement 615704 and PowerPoint Supplement 615042. View Details

Keywords: Entertainment and Recreation Industry; Tourism Industry

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Managing Global Supply Chains There are fundamental differences between supply chains and global supply chains,... View Details

Keywords: by Working Knowledge editors

August 2016
Supplement

HEINEKEN—Brewing a Better World (B)

By: Forest L. Reinhardt, José Alvarez and Tonia Junker

This is a follow-up to the “HEINEKEN—Brewing a Better World (A)” case, with updated information on sustainability at HEINEKEN and some new initiatives. View Details

Keywords: Brands and Branding; Corporate Strategy; Supply Chain Management; Food and Beverage Industry

March 1993
Case

Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries... View Details

Keywords: Marketing Strategy; Order Taking and Fulfillment; Production; Supply Chain Management; Alliances; Value Creation; Manufacturing Industry

October 1996 (Revised April 1997)
Case

Tweeter etc.

By: John T. Gourville and George Wu

In the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic... View Details

Keywords: Advertising; Customer Focus and Relationships; Price; Market Entry and Exit; Supply Chain Management; Competition; Electronics Industry; Retail Industry

02 Apr 2008
Research & Ideas

Four Companies that Conquered America

market. There are no national furniture retail chains, making market penetration easier. IKEA's location selection expertise and their established global supply chains enable them to offer exceptional... View Details

Keywords: by John Quelch

January 2006 (Revised March 2007)
Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop

Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details

Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Auto Industry

September 2023
Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Supply Chain; Logistics; Shipping Industry; European Union; Asia; North America

Teaching Interest

Immersive Field Course: China and Taiwan

By: Willy C. Shih

I designed this course to enable students to examine cross-strait issues between the Peoples Republic of China and the Republic of China—(Taiwan) at a critical juncture. Many products produced for the global marketplace—televisions, computers and computer components,... View Details

Keywords: Globalization; Supply Chain; Operations; Technology Industry; China; Asia; Taiwan

August 2013 (Revised January 2016)
Case

Sustainability at Siemens

By: V. Kasturi Rangan, Amy C. Edmondson, Daniela Beyersdorfer and Emer Moloney

Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward. View Details

Keywords: Corporate Sustainability; Energy Efficiency; Organizational Change and Adaptation; Change Management; Supply Chain Management; Corporate Social Responsibility and Impact; Energy Conservation; Environmental Sustainability; Gender; Electronics Industry

May 2003
Background Note

How to Induce Retailers to Reduce Stockouts?

By: V.G. Narayanan

Describes how the lack of incentive alignment between retailers and their vendors can lead to stockouts. Also describes various means to reduce incentive misalignment and hence stockouts. View Details

Keywords: Motivation and Incentives; Supply Chain Management; Order Taking and Fulfillment; Distribution; Alignment; Business Strategy; Consumer Products Industry; Industrial Products Industry; Retail Industry

September 1992
Case

Kodak Business Imaging Systems Division

By: Marie-Therese M. Flaherty and Steven C. Wheelwright

Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and... View Details

Keywords: Framework; Production; Product; Global Range; Supply Chain Management; Factories, Labs, and Plants; Electronics Industry

October 1995 (Revised April 1997)
Case

Apparel Exports and the Indian Economy

By: Ananth Raman

Indian apparel exports are enjoying considerable success in the international markets. However, the future is uncertain owing to impending technological, regulatory, and market changes. This case explores the long lead times for sourcing apparel from India and provides... View Details

Keywords: Working Capital; Supply Chain Management; Supply and Industry; Apparel and Accessories Industry; India