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(12,440)
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- News (2,184)
- Research (8,338)
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- Faculty Publications (6,385)
Show Results For
- All HBS Web
(12,440)
- People (32)
- News (2,184)
- Research (8,338)
- Events (97)
- Multimedia (108)
- Faculty Publications (6,385)
- 2008
- Working Paper
Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies
By: Michael W. Toffel, Antoinette Stein and Katharine Lee
Manufacturers are increasingly being required to adhere to product take-back regulations that require them to manage their products at the end of life. Such regulations seek to internalize products' entire life cycle costs into market prices, with the ultimate... View Details
Toffel, Michael W., Antoinette Stein, and Katharine Lee. "Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies." Harvard Business School Working Paper, No. 09-026, July 2008. (September 2008.)
- Article
The Effects of Product Line Breadth: Evidence from the Automotive Industry
By: Antonio Moreno and Christian Terwiesch
Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a... View Details
Keywords: Variety; Pricing; Automotive Industry; Marketing/operations Interface; Platforms; Empirical Operations Management; Product Marketing; Production; Management; Auto Industry
Moreno, Antonio, and Christian Terwiesch. "The Effects of Product Line Breadth: Evidence from the Automotive Industry." Marketing Science 36, no. 2 (March–April 2017): 254–271.
- 1995
- Book
Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
By: S. C. Wheelwright and K. B. Clark
Wheelwright, S. C., and K. B. Clark. Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.
- 2009
- Other Unpublished Work
The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization on Corporate Hierarchies
By: Maria Guadalupe and Julie Wulf
This paper establishes a causal effect of product market competition on various characteristics of organizational design. Using a unique panel-dataset on firm hierarchies of large U.S. firms (1986-1999) and a quasi-natural experiment (trade liberalization), we find... View Details
Keywords: Trade; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Business Strategy; Competitive Strategy
Guadalupe, Maria, and Julie Wulf. "The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization on Corporate Hierarchies." December 2009.
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- April 2013
- Teaching Note
Sterling Household Products Company (Brief Case)
By: William E. Fruhan and Craig Stephenson
- January 1989 (Revised October 1993)
- Supplement
Du Pont Freon Products Division (B)
Supplements the (A) case. View Details
Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (B)." Harvard Business School Supplement 389-112, January 1989. (Revised October 1993.)
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details
Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
- December 13, 2017
- Article
What It Takes to Become a Great Product Manager
By: Julia Austin
As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
Austin, Julia. "What It Takes to Become a Great Product Manager." Harvard Business Review (website) (December 13, 2017).
- October 1987 (Revised October 1992)
- Case
Black & Decker Corp.: Household Products Group, Brand Transition
This rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa must decide on a program to transfer the Black & Decker name to GE small appliances; and 2) The detailed information... View Details
Drumwright, Minette E., and John A. Quelch. "Black & Decker Corp.: Household Products Group, Brand Transition." Harvard Business School Case 588-015, October 1987. (Revised October 1992.)
- March 1990
- Article
Architectural Innovation: The Reconfiguration of Existing Product Technologies and The Failure of Established Firms
By: Rebecca M. Henderson and Kim B. Clark
Keywords: Design; Innovation and Invention; Product; Information Technology; Failure; Business Ventures
Henderson, Rebecca M., and Kim B. Clark. "Architectural Innovation: The Reconfiguration of Existing Product Technologies and The Failure of Established Firms." Administrative Science Quarterly 35, no. 1 (March 1990): 9–30. (Reprinted in The Management of Innovation, edited by John Storey, London: Elgar, 2004; Managing Strategic Innovation and Change, edited by M.Tushman and P. Anderson, Oxford University Press, 2004; and in Strategic Management of Technology and Innovation, edited by Robert Burgelman, Clayton Christensen and Steven Wheelwright. Oxford University Press, 2004. Translated into Chinese for inclusion in an ASQ sponsored collection of "best papers" in 2005.)
- 2020
- Other Teaching and Training Material
Leading the Charge: A Podcase about Product Management at Opower
By: Jeffrey Rayport and John J. Lafkas
The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details
Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software
Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
- 11 Jun 2006 - 13 Jun 2006
- Conference Presentation
Exploring the Links Between Product and Organizational Architectures: An Empirical Study of Open and Closed Source Software
By: Alan MacCormack
- 1998
- Journal Article
Ford's Model-T: Pricing over the Product Life Cycle
The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
- 2010
- Working Paper
Does Product Market Competition Lead Firms To Decentralize?
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details
Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms To Decentralize?" Harvard Business School Working Paper, No. 10-052, January 2010. (forthcoming in: American Economic Review: Papers and Proceedings.)
- May 2011
- Article
The Best Way to Name Your Product 2.0
By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
- November 1989
- Case
Original Italian Pasta Products Co., Inc.
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "Original Italian Pasta Products Co., Inc." Harvard Business School Case 590-058, November 1989.
- 17 Aug 2015
- News
Harvard prof’s advice for product firms: keep it simple
- 14 Dec 2022
- News
Santa Claus Debates Whether to Outsource Toy Production
- October 1988 (Revised November 1988)
- Case
Du Pont: Biotechnology in Agricultural Products
By: Ray A. Goldberg
Keywords: Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
Goldberg, Ray A. "Du Pont: Biotechnology in Agricultural Products." Harvard Business School Case 589-058, October 1988. (Revised November 1988.)