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  • All HBS Web  (1,931)
    • News  (346)
    • Research  (1,274)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)

Show Results For

  • All HBS Web  (1,931)
    • News  (346)
    • Research  (1,274)
    • Events  (10)
    • Multimedia  (26)
  • Faculty Publications  (853)
← Page 33 of 1,931 Results →
  • 30 Oct 2013
  • HBS Seminar

Ryan McDevitt, Fuqua School of Business at Duke University

  • September–October 2018
  • Article

Online MAP Enforcement: Evidence from a Quasi-Experiment

By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
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Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
  • September 2021
  • Case

Francoise Brougher (A)

By: Edward H. Chang, Nour Kteily and Kathleen McGinn
Francoise Brougher was a high-powered technology executive in Silicon Valley. After successful stints at Google (where she rose to lead a $16 billion ad sales business) and Square (which she helped take public), she joined Pinterest as its first Chief Operating Officer... View Details
Keywords: Gender Discrimination; Personal Development and Career; Gender; Prejudice and Bias; Resignation and Termination; Negotiation
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Chang, Edward H., Nour Kteily, and Kathleen McGinn. "Francoise Brougher (A)." Harvard Business School Case 922-016, September 2021.
  • March 2021
  • Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers
Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details
Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany
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Oberholzer-Gee, Felix, Sascha L. Schmidt, Renate Imoberdorf, and Sebastian Koppers. "Sky Deutschland - Bidding for Sports Rights (A)." Harvard Business School Case 721-440, March 2021.
  • Article

Coarse Thinking and Persuasion

By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details
Keywords: Cognition and Thinking; Brands and Branding
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Mullainathan, Sendhil, Joshua Schwartzstein, and Andrei Shleifer. "Coarse Thinking and Persuasion." Quarterly Journal of Economics 123, no. 2 (May 2008): 577–619.
  • March 2008 (Revised March 2014)
  • Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
  • 16 Oct 2013
  • HBS Seminar

Minjae Song, University of Rochester

  • November 1992
  • Case

Montecito State College

A state college seeks to boost enrollment in its extension courses and continuing education programs. Competition from other educational institutions is strong. Satellite campuses, developed to offer students greater convenience, have not proved popular. The college... View Details
Keywords: Higher Education; Marketing Communications; State Ownership; Education Industry
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Lovelock, Christopher H. "Montecito State College." Harvard Business School Case 593-037, November 1992.
  • 21 Oct 2010
  • News

Harvard Business School Faculty on Facebook and Privacy

  • June 1994 (Revised August 1994)
  • Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
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Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
  • Article

Brand Values and Capital Market Valuation

By: Mary Barth, Michael B. Clement, George Foster and Ron Kasznik
Brand value estimates are significantly positively related to prices and returns, incremental to accounting variables. Questionable brand value estimate reliability underlies lack of financial statement recognition for brands. Findings suggest estimates are relevant... View Details
Keywords: Brands and Branding; Valuation
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Barth, Mary, Michael B. Clement, George Foster, and Ron Kasznik. "Brand Values and Capital Market Valuation." Review of Accounting Studies 3, nos. 1-2 (1998): 41–68.
  • August 2015
  • Case

Whistle Sports: An Online Sports Network for Millennials

By: Robert F. Higgins and Christine Snively
By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on YouTube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and... View Details
Keywords: Technology; Internet; Websites; Technology Networks; Sports; Entrepreneurship; Information Infrastructure; Business Startups
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Higgins, Robert F., and Christine Snively. "Whistle Sports: An Online Sports Network for Millennials." Harvard Business School Case 816-006, August 2015.
  • September 2010
  • Case

Angie's List

Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
Keywords: Internet and the Web; Price; Competitive Advantage; Product Launch; Service Industry; United States
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Weaver, Ray. "Angie's List." Harvard Business School Case 511-063, September 2010.
  • November 2001 (Revised January 2002)
  • Case

Monster.com: Success Beyond the Bubble

In 2001, Monster.com was an Internet site that, among other things, connected individuals seeking jobs with organizations wanting to hire. Its substitutes included help wanted classified advertising in newspapers. Monster was one of the few Internet companies that had... View Details
Keywords: Internet and the Web; Business Growth and Maturation; Service Operations; Service Delivery; Price Bubble; Growth and Development Strategy; Employment Industry
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Hallowell, Roger H., and Cate Reavis. "Monster.com: Success Beyond the Bubble." Harvard Business School Case 802-024, November 2001. (Revised January 2002.)
  • 05 Feb 2014
  • News

The Super Bowl Revisited

  • May 2016 (Revised June 2017)
  • Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
  • January–February 2020
  • Article

Consumer Reactions to Drip Pricing

By: Shelle Santana, Steven Dallas and Vicki Morwitz
This research examines how drip pricing—a strategy whereby a firm advertises only part of a product’s price upfront and then reveals additional mandatory or optional fees/surcharges as the consumer proceeds through the buying process—affects consumer choice and... View Details
Keywords: Drip Pricing; Pricing; Consumer Protection; Hidden Fees; Price; Consumer Behavior; Perception
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Santana, Shelle, Steven Dallas, and Vicki Morwitz. "Consumer Reactions to Drip Pricing." Marketing Science 39, no. 1 (January–February 2020): 188–210.
  • October 2008
  • Case

TripIt: The Traveler's Agent

By: Lynda M. Applegate, Gabriele Piccoli and Kathryn Brohman
In July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique... View Details
Keywords: Entrepreneurship; Investment; Profit; Revenue; Growth and Development Strategy; Competition; Internet; Travel Industry
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Applegate, Lynda M., Gabriele Piccoli, and Kathryn Brohman. "TripIt: The Traveler's Agent." Harvard Business School Case 809-059, October 2008.
  • June 2007 (Revised April 2010)
  • Case

Comcast Corporation

By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
Keywords: Marketing Strategy; Product Launch; Consumer Behavior; Competitive Strategy; Technology Adoption; Media and Broadcasting Industry; Motion Pictures and Video Industry
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Elberse, Anita, and Jason Schreiber. "Comcast Corporation." Harvard Business School Case 507-080, June 2007. (Revised April 2010.)
  • February 2010 (Revised August 2010)
  • Case

Digital Media Group: The Shanghai Bid

By: G. Felda Hardymon and Ann Leamon
In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details
Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Advertising Industry; Shanghai
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Hardymon, G. Felda, and Ann Leamon. "Digital Media Group: The Shanghai Bid." Harvard Business School Case 810-099, February 2010. (Revised August 2010.)
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