Marketing Strategy - Publications - Faculty & Research

01 Sep 2006
News

Charting the Year Ahead

succession, competing for volunteers’ and members’ scarce time, and maintaining their distinctive connection to the School. Fifty club leaders convened at HBS in June at the annual Clubs Officers Leadership Conference and offered insightful input to focus the board’s... View Details

Keywords: Peter Cooper; Business Schools & Computer & Management Training; Educational Services

01 Dec 2010
News

Making a Difference

CEO of the Michael J. Fox Foundation for Parkinson’s Research, leads an organization considered to be a model among disease-focused foundations that pursue research, therapies, and cures. Under Hood’s guidance, the foundation has helped to streamline medical research... View Details

Keywords: Roger Thompson; meta

07 Feb 2017
First Look

First Look at New Research: February 7

policy solutions, a challenging proposition in a politically polarized environment. This paper focuses on how CEOs engage in the political process to encourage government policies that will foster sustainability transitions and address other social problems. Distinct... View Details

Keywords: Sean Silverthorne

April 2012
Article

Broadening Focus: Spillovers, Complementarities and Specialization in the Hospital Industry

By: Jonathan R. Clark and Robert S. Huckman

The long-standing argument that focused operations outperform others stands in contrast to claims about the benefits of broader operational scope. The performance benefits of focus are typically attributed to reduced complexity, lower uncertainty, and the development... View Details

Keywords: Performance Capacity; Operations; Advertising; Production; Corporate Strategy; Relationships; Medical Specialties; Complexity; Risk and Uncertainty; Experience and Expertise; Diversification; Quality; Health Industry

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June 1983
Background Note

Note on the Paper Machinery Industry

By: Christopher A. Bartlett

Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details

Keywords: Engineering; Price; Global Strategy; Growth and Development; Industry Structures; Organizational Change and Adaptation; Pollutants; Competition; Pulp and Paper Industry

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January 2022
Supplement

SpartanNash Company: The Amazon Warrants (B)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States

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May 2019 (Revised July 2019)
Case

Walmart's Workforce of the Future

By: William R. Kerr and Jordan Bach-Lombardo

Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details

Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry

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August 2011
Supplement

An Interview with John Fahey, President and CEO of National Geographic Society

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Problems and Challenges; Sales; Natural Environment; Business Strategy; Web Sites

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July 2011
Teaching Note

The Credit Suisse/Gerson Lehrman Group Alliance (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 409046. View Details

Keywords: Competition; Equity; Alliances; Competitive Advantage; Leadership; Research; Business Model; Quality; Revenue; Contracts; Financial Markets; Consulting Industry; Service Industry

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06 Dec 2017
Blog Post

The 23rd Annual Harvard Business School Tech Conference

Carolyn Everson, Vice President of Global Marketing Solutions at Facebook. The highlight of this session was when Carolyn shared a story about how one day she received a fax from Pets.com, a company she had founded, that said that she was... View Details

Keywords: Technology

12 May 2016
News

Food Rescue Is on a Mission

being discarded everywhere, particularly at the local Prahran market where they regularly shopped, so he researched the issue, then reached out to lend a hand. With their three young kids, the Carsons filled the back of their Volvo... View Details

Keywords: Jill Radsken

01 Jun 2011
News

Alumni Books

requirements with life obligations and to persuade managers to adopt these custom-fit work strategies to improve their bottom line. Telling the stories of people at companies like JetBlue, Ernst & Young, and Best Buy, the authors discuss... View Details

Keywords: Finance; Monetary Authorities-Central Bank; Finance; National Security and International Affairs; Government

April 2010
Teaching Note

Swire Beverages: Implementing CSR in China

By: Christopher Marquis, Alison Comings and Bobbi Thomason

Teaching Note for [410021]. View Details

Keywords: Corporate Social Responsibility and Impact; Business and Community Relations; Health; Organizational Design; Factories, Labs, and Plants; Business Strategy; Business and Stakeholder Relations; Safety; Natural Environment; Brands and Branding; Interests; Partners and Partnerships; Food and Beverage Industry; China

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01 Dec 2008
Lessons from the Classroom

How Many U.S. Jobs Are ‘Offshorable’?

via the exercise and the subsequent discussion." Seventeen faculty members from the Business, Government, and the International Economy course and the Strategy course were involved in the exercise and discussion. “The offshoring... View Details

Keywords: by Julia Hanna

10 Oct 2018
News

Working with a Giver’s Spirit

Manny Ayala (MBA 1992) is managing director of Endeavor Philippines, a branch of the global Endeavor organization, which fights poverty by finding and supporting high-impact entrepreneurs. “Our mission statement is to create an economic multiplier effect in View Details

01 Oct 2000
News

Faculty Retirements

Michael Jensen, the Jesse Isidor Straus Professor of Business Administration, Emeritus, is an authority on organizational theory, organizational strategy, and finance. He is codirector of The Monitor Company Organizational Strategy... View Details

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

Administration in the Strategy unit at Harvard Business School. “No one had relationships with the parliamentarians—he built his business in part around this opportunity.” “No one had relationships with the parliamentarians—he built his... View Details

Keywords: by Sean Silverthorne

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

responses interact with those of other actors, and how these individual and collective responses unfold over time to generate outcomes. Second, we call for stronger unification of theory within the entrepreneurial resource mobilization literature and across contiguous... View Details

Keywords: Dina Gerdeman

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Biotechnology Industry

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June 2005 (Revised May 2008)
Case

Yamanote Kaikan

By: Robin Greenwood, Arthur I Segel and Joshua Katzin

In 2001, James O'Connell, president of Holyoke Japan, an affiliate of Larson Capital, a distress debt private equity firm, wants to bid on a 90 billion yen loan currently in default by the borrower, Sanjo Enterprises, for a popular wedding and banquet facility with an... View Details

Keywords: Borrowing and Debt; Private Equity; Price; Bids and Bidding; Competition; Japan

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