Customization and Personalization - Publications - Faculty & Research

26 Nov 2001
Research & Ideas

Manager or Mentor? Why You Must Be Both

aisles. That shows the students that you're in charge. "Managers who manage for performance are more likely to be blindsided by events they should have foreseen and in many cases fixed." While Thomas did not automatically... View Details

Keywords: by Martha Lagace

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

Patterson, and book clubs. In nineteenth-century agricultural marketing, farmers transported their crops to market and waited for people to buy them, much as the publishing industry today ships books to... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

impossible competition from the eventual world of smartphones. Fortunately, the team decided to focus Project Beacon on driver security and safety. Unknowingly, they were employing Christensen's now-famous "jobs-to-be-done"... View Details

Keywords: by Carmen Nobel; Auto

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

supermarket for "dolphin-safe" tuna, so Star-Kist decided to fish in safer waters and raised prices accordingly. In reality, even the most well-meaning customers didn't want to shell out more money... View Details

Keywords: by Martha Lagace

02 Jun 2011
What Do You Think?

Is it Time for a National Bankruptcy?

dissolves the social contract between people and government." Phil Clark commented that "Those who go bankrupt lose sight of personal principle and beliefs. A country... View Details

Keywords: by Jim Heskett

21 Apr 2020
Research & Ideas

7 Successful Battle Strategies to Beat COVID-19

business applications, aimed at empowering teams to better respond to changing customer and competitive threats, are already au fait with this idea of using military strategy to guide project... View Details

Keywords: by Euvin Naidoo

24 Jul 2000
Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

"They are like personalities," whose strength is their consistency of quality and service. "They are the source of a reputation that customers can trust," added Jeanette Sarkisian Wagner... View Details

Keywords: by James E. Aisner

15 Feb 2017
Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

President Trump’s infrastructure plan and a counterproposal by Senate Democrats are rising toward the top of the national agenda. All agree that there is a pressing need to fix the collapsing bridges, potholed roads, crashing trains,... View Details

Keywords: by John Macomber; Construction

14 Nov 2007
Research & Ideas

Growing CEOs from the Inside

well-respected member of the team who can be brought forward to lead. But the board will have to help that person succeed—through close involvement of 2 or 3 key directors—coaching, advising, listening, and... View Details

Keywords: by Sean Silverthorne; Employment

02 Sep 2019
What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

Harvard Business School. The experiment was typical of thinking in those days: If only we had better ways of communicating, especially better ways of tracking customer preferences and demand. Now we do.... View Details

Keywords: by James Heskett; Service

06 Nov 2019
Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

belief that even if the industry is being disrupted, it doesn’t make financial sense to respond. Current customers simply won’t want it and/or the new stuff often looks less profitable—often is less profitable—than the existing business.... View Details

Keywords: by Rebecca Henderson; Energy

September 2004
Article

Decomposing the Persistence of International Equity Flows

By: Kenneth A. Froot and J. Tjornhom Donohue

Keywords: Asset Pricing; Equity Investment; Forecasting and Prediction; Behavioral Finance; Stocks; Investment Return; Market Transactions; Performance Expectations; Personal Characteristics; Financial Services Industry

Citation

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

years of experience at the likes of Procter & Gamble and Johnson & Johnson, decided to set himself up as Spain's first pizza magnate and founded TelePizza. He believed that View Details

Keywords: by Walter Kuemmerle

10 Apr 2013
Research & Ideas

Learning Curve: Making the Most of Outsourcing

and licensed to practice radiology in the United States. The data set included 2.7 million scans read by the radiologists for 1,431 customers over a 30-month period. Nearly 85 percent of the scans were CT;... View Details

Keywords: by Paul Guttry; Health

1989
Book

Growing Up Creative

By: T. M. Amabile

Keywords: Creativity; Early Childhood Education; Learning; Teaching; Training; Social Psychology; Personal Characteristics; Motivation and Incentives; Performance; Cognition and Thinking

Citation

25 Nov 2013
Research & Ideas

Hiding From Managers Can Increase Your Productivity

attention and sometimes it wouldn't." Bernstein elaborates on this concept in the paper "Seeing Too Much: Too Much in Sight or Too Little Insight?" The paper was chosen for inclusion in the Academy of Management's Best... View Details

Keywords: by Carmen Nobel; Manufacturing

03 Feb 2016
What Do You Think?

How Do You Hire an 'Impostor'?

employees. And several identified personally with the phenomenon. Desirable qualities of imposters were described in different ways. Julie Cohen said, “The balance of competency View Details

Keywords: by James Heskett

30 Sep 2002
What Do You Think?

Are Business Schools Really Important “Crucibles of Leadership?”

suggested by Abraham Zaleznik in a 1977 Harvard Business Review article, "Managers and Leaders: Are They Different?" Arguing that they are, Zaleznik cited one difference:Is a person... View Details