Business To Business Marketing - Publications - Faculty & Research

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

favors so-called "barbell strategies" in which a portion of the business portfolio is created to guarantee survival in the event of a Black Swan so that the more innovative and entrepreneurial... View Details

Keywords: by James Heskett

27 Jul 2017
News

Want to Be Happy? Buy More Takeout and Hire a Maid, Study Says

02 Jun 2023
Blog Post

Cassidy Wald Wins Dean's Award for Service to the School and Society

and promoting people with disabilities.” HBS recognized Wald for her exceptional efforts in building a foundation for disability awareness and education, which position HBS to be the leading business school... View Details

December 2014 (Revised June 2016)
Case

Cameron Trebbi at Taylor Lowell, LLP

By: Karthik Ramanna

Cameron Trebbi is a senior executive overseeing accounting policy at a large global auditing firm. His role is to lobby the firm's position with various accounting rule-making bodies worldwide. The firm is close to acquiring as new audit clients a consortium of Chinese... View Details

Keywords: Lobbying; Thin Political Markets; Accounting; Business and Government Relations; Accounting Industry; China; United States

Citation

Educators

Purchase

03 Jan 2014
News

Overcome the 8 Barriers to Confidence

Keywords: psychology; positive behavior

05 Nov 2013
News

How to Turn Around Nearly Anything

January 2016 (Revised January 2017)
Case

Rumie: Bringing Digital Education to the Underserved

By: John J-H Kim and Amram Migdal

In fall of 2015, the Toronto, Canada–based education technology nonprofit Rumie had distributed thousands of computer tablets preloaded with collections of thousands of pieces of curated educational content to nongovernmental organizations (NGOs) in some of the most... View Details

Keywords: Edtech; Education Technology; Social Enterprise; Nonprofit; Education Startup; Technological Innovation; Nonprofit Organizations; Social Entrepreneurship; Education; Business Startups; Education Industry; Canada; Africa

Citation

Educators

Purchase

17 Dec 2021
News

America Wants to Make Its Own Chips Again. Is That a Good Idea?

06 Sep 2018
News

Starbucks, florists and other warning signs home prices are about to go up

16 Nov 2020
News

Tech jobs spring up as companies adapt to new world of work

01 Apr 2022
News

Being Ignored at Workplace Meetings? Tips on How to Make Yourself Heard

01 Dec 2010
News

Innovation Lab to Open in ’11

Related Links Dean Nohria on Innovation at HBS (video) - June 4, 2010 Harvard Business School is working to launch a lab for innovation and entrepreneurship in the building that housed public broadcasting’s... View Details

01 Feb 2011
News

A New Solution to Backend Needs

Keywords: cloud computing; News, Library, Internet, and Other Services; Information; Telecommunications; Information

23 Apr 2016
News

Tipping His Cap to Open Source

model isn’t about gouging IP but adding value around it,” Whitehurst told The Business Times of Singapore. “It seemed [in 2008] like being a great way to be part of painting a new canvas.” Whitehurst sees... View Details

16 Nov 2020
Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

The strained presidential transition facing President-elect Joe Biden probably rings true for many CEOs and other business leaders stepping into new positions of power. We asked Rosabeth Moss Kanter, an expert on leadership and change, to discuss challenges confronting... View Details

Keywords: by Sean Silverthorne