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  • Article

When the Name Is the Game

By: Marco Bertini, John Gourville and Elie Ofek
In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details
Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range
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Bertini, Marco, John Gourville, and Elie Ofek. "When the Name Is the Game." Business Strategy Review 22, no. 3 (Fall 2011): 50–55.
  • Teaching Interest

Overview

Globalization and Emerging Markets (Elective Course) The world order has changed significantly in the last two decades. The influence of western-style varieties of capitalism has been challenged by new forms of capitalism that rely less on private enterprise and on the... View Details
Keywords: Globalization; Strategy; Macroeconomics; State Capitalism; Political Economy; Emerging Markets; Multinational Firms and Management; Global Strategy; Economics; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China; Africa; Dubai; Pakistan; India; Brazil; Russia; Cuba; Argentina
  • January 2011 (Revised May 2011)
  • Case

Paydiant

By: Jose B. Alvarez, Elizabeth C. Williamson and James Weber
Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases.... View Details
Keywords: Entrepreneurship; Credit Cards; Product Marketing; Product Launch; Market Entry and Exit; Industry Structures; Business and Stakeholder Relations; Cooperation; Technology Adoption; Retail Industry
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Alvarez, Jose B., Elizabeth C. Williamson, and James Weber. "Paydiant." Harvard Business School Case 511-065, January 2011. (Revised May 2011.)

    E. Scott Mayfield

    Scott Mayfield is a Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School. Prior rejoining the faculty in 2011, Professor Mayfield was an assistant professor and member of the Finance Unit at HBS from 1997 to... View Details

    • April 2011
    • Case

    Porcini's Pronto: "Great Italian cuisine without the wait!"

    By: James L. Heskett and Richard Luecke
    Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details
    Keywords: Franchising; Syndication; Quantitative Analysis; Performance Measurement; Human Resource Management; Incentives; Motivation; Consumer Behavior; Measurement and Metrics; Quality; Customer Value and Value Chain; Selection and Staffing; Expansion; Business Growth and Maturation; Service Delivery; Franchise Ownership; Customer Focus and Relationships; Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Northeastern United States
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    Heskett, James L., and Richard Luecke. Porcini's Pronto: "Great Italian cuisine without the wait!". Harvard Business School Brief Case 114-277, April 2011.
    • August 1994 (Revised December 1996)
    • Case

    Astra Sports, Inc. (B)

    By: John A. Quelch
    Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra. View Details
    Keywords: Strategy; Crime and Corruption; Brands and Branding; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Venezuela
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    Quelch, John A. "Astra Sports, Inc. (B)." Harvard Business School Case 595-008, August 1994. (Revised December 1996.)
    • 12 Mar 2019
    • Blog Post

    What I Learned in the Africa Rising Short Intensive Program

    their attempt to enter or thrive in African markets tended to set unrealistic time expectations for their operating teams and/or made unrealistic promises to their investors. Against this backdrop of unrealistic expectations View Details
    • Research Summary

    Compensatory Transfers in Collective Decision Making

    By: Jerry R. Green
    Jerry R. Green is studying mechanisms that can be employed to promote efficient collective decisions while providing justifiable compensation to participants who favor different, less efficient alternatives. This type of decision problem is pervasive in business,... View Details

      Willis M. Emmons

      WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

      Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
      • 10 Jun 2021
      • News

      After 30 Years, ‘Crossing the Chasm’ Is Due For a Refresh

      • 03 May 2016
      • First Look

      First Look, May 3, 2016

      the results provide new evidence of the impact of rank and file employees on firms' financial reporting choices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49026 forthcoming Strategy Beyond View Details
      Keywords: Sean Silverthorne
      • May 1996 (Revised November 2018)
      • Case

      Ecolab, Inc.

      By: Ashish Nanda
      By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details
      Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry
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      Nanda, Ashish. "Ecolab, Inc." Harvard Business School Case 396-371, May 1996. (Revised November 2018.)
      • July – August 2008
      • Article

      When Virtue Is a Vice

      By: Anat Keinan and Ran Kivetz
      Choosing duty over pleasure today can cause regret down the road—whereas regret over the reverse is fleeting. Marketers of luxury products and services should consider prompting customers to predict their future feelings about choices made now. View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Moral Sensibility; Marketing Strategy; Consumer Behavior; Emotions; Luxury
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      Keinan, Anat, and Ran Kivetz. "When Virtue Is a Vice." HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 22.
      • March 2016 (Revised November 2021)
      • Teaching Note

      T-Mobile in 2013: The Un-Carrier

      By: John Beshears and Francesca Gino
      By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details
      Keywords: Wireless Industry; Telecommunications; Mobile; Service Contracts; Behavioral Economics; Add-on Fees; Shrouded Attributes; Contracts; Competitive Strategy; Consumer Behavior; Infrastructure; Mobile and Wireless Technology; Telecommunications Industry; United States
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      Beshears, John, and Francesca Gino. "T-Mobile in 2013: The Un-Carrier." Harvard Business School Teaching Note 916-048, March 2016. (Revised November 2021.)
      • January 2001 (Revised September 2002)
      • Case

      First Marblehead Corporation (A)

      By: D. Quinn Mills and Matt Salloway
      Daniel Meyers, chairman and CEO of First Marblehead Corp., provides financial engineering services to educational institutions. This case deals with the market for student loans. View Details
      Keywords: Financing and Loans; Education; Markets; Microfinance; Management Teams; Financial Services Industry; Education Industry
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      Mills, D. Quinn, and Matt Salloway. "First Marblehead Corporation (A)." Harvard Business School Case 301-069, January 2001. (Revised September 2002.)
      • May 2011 (Revised September 2015)
      • Background Note

      A Note on Private Equity in Developing Countries

      By: Josh Lerner, Ann Leamon and Abishai Vase
      This note provides an overview of private equity in emerging markets as of late 2009. View Details
      Keywords: Development Economics; Developing Countries and Economies; Private Equity; Investment; Emerging Markets
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      Lerner, Josh, Ann Leamon, and Abishai Vase. "A Note on Private Equity in Developing Countries." Harvard Business School Background Note 811-102, May 2011. (Revised September 2015.)
      • 21 Apr 2014
      • Research & Ideas

      Bio-Piracy: When Western Firms Usurp Eastern Medicine

      wound ointment for thousands of years. The United States Patent and Trademark Office revoked the patent in 1997. The case illustrates the issue of "bio-piracy," wherein patentees charge rents for the use of herbal remedies that... View Details
      Keywords: by Carmen Nobel; Legal Services; Biotechnology
      • February 2016 (Revised February 2017)
      • Case

      Mattermark

      By: Jeffrey Bussgang and Annelena Lobb
      Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She... View Details
      Keywords: Entrepreneurship; Applications and Software; Business Startups; Marketing; Strategy; Technology Industry; United States
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      Bussgang, Jeffrey, and Annelena Lobb. "Mattermark." Harvard Business School Case 816-073, February 2016. (Revised February 2017.)
      • 17 Nov 2003
      • Research & Ideas

      The Business of Babies

      We prefer to think of babies as cuddly bundles of joy, but they are also products at the center of a multibillion-dollar market in adoptions and scientific conception, a market... View Details
      Keywords: by Julia Hanna; Health
      • March 2002 (Revised May 2010)
      • Case

      Apple Stores

      This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in... View Details
      Keywords: Competitive Advantage; Marketing Channels; Consumer Behavior; Innovation and Invention; Computer Industry; Retail Industry
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      Wathieu, Luc R., and Kevin Morris. "Apple Stores." Harvard Business School Case 502-063, March 2002. (Revised May 2010.)
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