Publications

March 2018
Article

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

By: Eva Ascarza, Scott A. Neslin, Oded Netzer, Zachery Anderson, Peter S. Fader, Sunil Gupta, Bruce Hardie, Aurelie Lemmens, Barak Libai, David T. Neal, Foster Provost and Rom Schrift

In today’s turbulent business environment, customer retention presents a significant challenge for many service companies. Academics have generated a large body of research that addresses part of that challenge—with a particular focus on predicting customer churn.... View Details

Keywords: Customer Retention; Churn; Customer Relationship Management; Measurement and Metrics

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07 Apr 2014
Research & Ideas

Negotiation and All That Jazz

propositions apply in negotiation, as well, according to Michael Wheeler's new book, The Art of Negotiation: How to Improvise Agreement in a Chaotic World. As the title suggests, he sees negotiation as an art rather than an exact science.... View Details

Keywords: by Michael Blanding

November 2024
Supplement

Epic Games: Nineteen Eighty-Fortnite (B)

By: Andy Wu and Ronald Wang

In a significant ruling on April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit upheld portions of the district court’s decision against Epic Games back in September 2021. However, Apple’s anti-steering provisions, which restricted app developers from... View Details

Keywords: Lawsuits and Litigation; Market Transactions; Applications and Software; Technology Industry; Video Game Industry

June 2002 (Revised October 2002)
Case

Renewing Germany: Kohl's Legacy and Schroder's Dilemma

By: Huw Pill, Michael Linse, Marie-Anne Popp and Ingrid Vogel

The German economy has long been seen as the locomotive of European (and, on occasion, global) growth. Germany appeared to weather the stagflation of the 1970s more successfully than many other economies, and reunification in 1990 appeared to present opportunities for... View Details

Keywords: Macroeconomics; Economy; Policy; Germany

September 1991 (Revised August 1994)
Background Note

Note on Pharmaceutical Industry Regulation

By: Willis M. Emmons III

Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details

Keywords: Safety; Industry Growth; Marketing; Research and Development; Health Testing and Trials; Economics; Pharmaceutical Industry; United States

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22 Jan 2007
Research & Ideas

The Immigrant Technologist: Studying Technology Transfer with China

as well as the subsequent diffusion of new innovations to the immigrants' home countries. In June, Kerr and nine other HBS faculty members spent six days in China to learn more about entrepreneurship in one of the world's fastest-growing... View Details

Keywords: Re: William R. Kerr; Technology; Computer

02 Nov 2023
News

Seeding Startups

solution.” Nadkarni joined TiE Seattle when it launched in 2000. The chapter was focused on promoting networking and the growth of the startup ecosystem in the Northwest, especially among the Southeast Asian community. For Nadkarni, who was at the time still View Details

Keywords: April White

March 2008
Course Overview Note

Dynamic Markets

By: Joshua D. Coval and Erik Stafford

The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details

Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory

07 Mar 2014
News

‘My Years with General Motors’, Fifty Years On

Blog

Tech Power at HBS: Faculty Boost Technology Ecosystem

list, now in its second year, naturally includes tech CEOs, venture capitalists, and entrepreneurs, but goes beyond technologists to explore the broader ecosystem of tech industries in New England and the people who have "kept the... View Details

August 2008
Case

Progressive Corporation: Variable Dividends

By: Timothy A. Luehrman and Brenda W. Chia

In 2006, Progressive Corporation announced a change in its dividend policy. Henceforth, dividends would be paid annually rather than quarterly and, more importantly, would be set according to a formula that would result in considerably greater year-to-year variability... View Details

Keywords: Capital Structure; Policy; Goals and Objectives; Performance; Business and Shareholder Relations; Insurance Industry

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the Market for Digital Information Goods," is among the first efforts to study the interactions of two entirely new and radical business models operating in the same market. Sean Silverthorne: What... View Details

Keywords: by Sean Silverthorne; Music

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

was 81 years old. Levitt taught thousands of HBS students during his tenure at the School from 1959 to 1990. A scholar of international renown, he changed the way marketing was studied and practiced in business. In the 1960 Harvard View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

June 2005 (Revised March 2006)
Case

Domestic Auto Parts

By: Robert S. Kaplan

Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. View Details

Keywords: Balanced Scorecard; Strategy; Business Strategy