Publications

Find at Harvard

February 2010
Case

Go Mobile: The Phirbol Franchise

By: Rajiv Lal and Natalie Kindred

To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details

Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi

Web

For Organizations | Social Enterprise | Harvard Business School

and Leadership (CSML), an online, multi-course certificate program for PreK-12 school leaders, is an innovative collaboration between the Harvard Graduate School of Education and Harvard Business School.... View Details

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

16 Mar 2015
Research & Ideas

Advice on Advice

In business, good advice is priceless. Managers who are anxious and confused when confronted with corporate challenges can find that a piece of sound advice from a colleague can instill a sense of calm and... View Details

Keywords: by Dina Gerdeman

September 2018 (Revised April 2019)
Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details

Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

and Nohria examine how an organization built around the four-drive theory might look. The return from your work must be the satisfaction which that work brings you and the world's need of work. With it, life is heaven, or as near heaven... View Details

Keywords: by Paul Lawrence & Nitin Nohria

August 2001 (Revised October 2005)
Case

Sony AIBO: The World's First Entertainment Robot

By: Youngme E. Moon

The Sony AIBO is the world's first "entertainment" robot. Positioned as a household "companion," the $1,500 AIBO has become a smash hit in Japan, appealing to both the young and the old, including those with little technical expertise. In the United States, the AIBO is... View Details

Keywords: Experience and Expertise; Entertainment; Innovation Strategy; Leadership; Marketing Strategy; Technology; Technology Industry; Japan; United States

October 2002
Case

A Father's Love: Novazyme Pharmaceuticals, Inc.

By: Richard M.J. Bohmer and Bradley Campbell

John Crowley, CEO of Novazyme Pharmaceuticals, a start-up biotechnology firm developing an orphan drug to treat a rare lysosomal storage disorder from which his children suffer, must choose between a partnership and a buyout to have sufficient funds and support to get... View Details

Keywords: Technological Innovation; Business Startups; Partners and Partnerships; Financing and Loans; Governing Rules, Regulations, and Reforms; Sales; Price; Product Development; Motivation and Incentives; Decision Choices and Conditions; Biotechnology Industry; Pharmaceutical Industry

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Most established companies face a... View Details

Web

Seminars & Conferences - Faculty & Research

Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society- upcoming events Harvard View Details

Web

Instructor Performance - Christensen Center for Teaching & Learning

their performance and receive developmental input. Feedback may come from students, in the form of non-verbal signals and direct comments, mid-course surveys, and end-of the-term student evaluations. Useful... View Details

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off... View Details

Keywords: by Dina Gerdeman

07 Apr 2022
Blog Post

Product Management at HBS: Roll Up Your Sleeves and Learn by Doing

beyond the defense realm. The PM 101 class helped me conquer my imposter syndrome by showing me that my Marine Corps experience actually had a direct translation to product management, especially as I reflected on my time developing web... View Details

Teaching Interest

Managing Global Health: Applying Behavioral Economics to Create Impact (MBA)

Health, and development more broadly, is not something we give to people: it is something they produce themselves, interacting with supply-side and institutional factors. This course trains students to see through the lens of the end-user and to use the levers of... View Details

Teaching

Overview

Laura taught undergraduate Military Leadership and Intro to Sociology for 6 and 4 semesters, respectively, at the United States Military Academy (West Point) from 2013-2016 (see course descriptions and links below). She was promoted from instructor to Assistant... View Details

01 Jun 2023
News

From Big Pharma to Startup

Sciences Track at the 2021 President’s Innovation Challenge, a University-wide competition hosted by the Harvard Innovation Labs, which identifies student ventures with significant potential. The experience... View Details

Keywords: April White

November 2022 (Revised June 2023)
Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley

In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States