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  • All HBS Web  (19,281)
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  • 22 Aug 2012
  • Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

money I spend on advertising is wasted; the trouble is I don't know which half.' " For the past several decades Silk has devoted himself to prying open the black box, understanding the economics underlying the View Details
Keywords: by Michael Blanding; Advertising
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

instance, a manager might hire or disqualify job candidates based on whether they make good eye contact during an interview, just because past candidates who made good eye contact ended up performing well at the company. "So they just decide View Details
Keywords: by Carmen Nobel
  • 22 Aug 2007
  • Research & Ideas

The Hedge Fund as Activist

Managers of public corporations sometimes need to be reminded that they work for shareholders. Without proper monitoring, managers may receive excess compensation or perks, or misuse free cash flow.... View Details
Keywords: by Robin Greenwood; Financial Services
  • 05 Dec 2013
  • What Do You Think?

Is Walmart Defying Economic Gravity?

Managers think of businesses in their portfolios as question marks (too early to tell), stars, cash cows, and dogs. Entrepreneurs "harvest" the spoils of startups once the rapid growth period is nearing its end. This View Details
Keywords: by James Heskett; Retail
  • 03 Apr 2009
  • What Do You Think?

How Much Obsolescence Can Business and Society Absorb?

absorb as much communications technology as the culture, training, and mentality of the individuals working in the organization will allow the organization should only absorb as much communications technology as is required View Details
Keywords: by Jim Heskett; Publishing; Journalism & News
  • 26 Jul 2024
  • Research & Ideas

Why Great Ideas Get Stuck in Universities

“You’ve been working on this research your whole life and are convinced that it’s awesome. Then you decide to start a company, and while figuring it all out, you discover that it’s not the right technology... View Details
Keywords: by Ben Rand; Biotechnology; Health
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

their entrances more visible as people walked into a branch, the bank was able to substantially improve consumer acceptance. Lesson 4: Recognize That Customers' Response To Technology Varies. It is very... View Details
Keywords: by Raymond Burke; Retail
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

of our interview with authors Rajiv Lal and José B. Alvarez, they discuss what the future of storefront retailing looks like and how its transformation will also change the economy and society. Sean Silverthorne: What is happening to the... View Details
Keywords: by Sean Silverthorne; Retail
  • 26 Mar 2008
  • Sharpening Your Skills

Sharpening Your Skills: Disaster!

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions View Details
  • 01 Nov 2024
  • In Practice

Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times

layoffs lead to mistakes that undermine companies’ corporate goals. Doing a layoff for the right reason is not just smart strategically, it’s smart organizationally, since employees are more likely to stay... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 01 May 2006
  • What Do You Think?

Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?

on the other hand, in a book Free to Choose, advocated a minimalist role for government, relying instead on lower tax rates to provide the wherewithal for Americans to decide... View Details
Keywords: by James Heskett
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

of any organization." Carol Holding associated brand value with sustainability: "As brand value will soon be included in a company's valuation ... we can more than ever monetize sustainable behavior." Others see the market View Details
Keywords: by Jim Heskett
  • 28 Oct 2001
  • What Do You Think?

What Can We Expect in the Other War?

most sensitive and talented prospects away? Will work groups be broken into increasingly smaller sizes, typical of the philosophy on which Nucor Steel was built—when a plant reaches a size of roughly two hundred employees, it's time View Details
Keywords: by James Heskett
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 12 Oct 1999
  • Research & Ideas

Bright Ideas: The Creative Power of Groups

and execute truly creative solutions. Perhaps the traditional image of the creative genius working alone to create great breakthroughs is not so accurate after all. To shatter... View Details
Keywords: by Laurie Joan Aron
  • 18 Jun 2001
  • Research & Ideas

Caught in the Cogs: When Manufacturing and IT Meet

asserted, "more highly skilled individuals will have to work even harder to make sense of all the material now available to them. And even... View Details
Keywords: by Jim Aisner
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

work with the poorer countries ...—Michael Porter When we put these pieces together, therefore, for the medium to long term, we ranked very high the countries that are demonstrating a capacity for sustained... View Details
Keywords: by Staff
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

does not even seem to work here in the United States. Despite the lawsuits—the RIAA has sued about 2,000 individuals to date—file sharing is more popular than ever. Q: Assuming... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 05 Oct 2016
  • Research & Ideas

Why Don't More People Get Flu Shots at Work?

Dreams, right? ‘If you build it, they will come.’ You might think flu shot clinics work that way,” says Beshears. “Many employers believe that by just making a clinic available on the premises that people will flock View Details
Keywords: by Roberta Holland; Health
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