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Show Results For
- All HBS Web
(10,488)
- People (29)
- News (2,307)
- Research (6,488)
- Events (63)
- Multimedia (83)
- Faculty Publications (4,887)
- September 2019 (Revised June 2020)
- Case
Othellonia: Growing a Mobile Game
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
- 25 Sep 2007
- First Look
First Look: September 25, 2007
of hospitals, and to contrast these concerns with national patient safety initiatives. Data Sources. Primary data include semi-structured interviews with frontline staff and... View Details
Keywords: Martha Lagace
- 10 Mar 2015
- First Look
First Look: March 10
Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity... View Details
Keywords: Carmen Nobel
- Web
Globalization - Faculty & Research
competition, and earnings management affect mean reversion in accounting return on assets. Using a sample of 48,465 unique firms from 49 countries, we find that accounting... View Details
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
four museums, including the acclaimed Tate Modern—has pushed the boundaries of what an art museum can be. Its journey may be both a road map and a caution for many institutions—cultural View Details
- 27 Jul 2010
- First Look
First Look: July 27
generations to come. Publisher's Link: http://press.princeton.edu/titles/9261.html The Impact of Corporate Social Responsibility on Investment Recommendations Authors:Ioannis Ioannou and George Serafeim... View Details
Keywords: Martha Lagace
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
my vehicle' rather than 'the inspector accurately measured my vehicle's emissions,'" says Toffel, an associate professor and Marvin Bower Fellow in the Technology and... View Details
- Web
Life at Harvard - Doctoral
Professor Charles Wang Accounting & Management Professor Andy Wu Strategy Caleb Kwon Technology & Operations Management Professor Tiona Zuzul Strategy Professor Lumumba Seegars... View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
information and communication technologies (ICT) to better manage complex urban systems. Download the paper: http://www.hbs.edu/research/pdf/11-062.pdf Cases & Course... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- First Look
First Look: March 1
company. The company specialized in providing its clients with software used for transaction processing and risk management in various commodity markets. Triple Point View Details
Keywords: Sean Silverthorne
- 24 Jun 2019
- Blog Post
Dance to the Music: How Noa Torok Found Her Dream Job at SoundCloud
Noa Torok, MBA 2019, came to HBS with a blank slate. “I arrived with zero expectations,” she says. “I had no idea what I wanted to do.” Her prior experience had shown her the opposite – what she did not want to do. After studying both law View Details
- 23 Mar 2022
- Blog Post
Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit
leveraging existing technology and infrastructure to enhance the quality of early childhood education for disadvantaged kids. And while the... View Details
- Web
Rock Entrepreneurship Advisor Program - Entrepreneurship
Rock Entrepreneurship Advisor Program The Rock Entrepreneurship Advisor Program (REAP) is a virtual program designed specifically for HBS alumni. These Advisors are a highly curated group of exceptional, experienced entrepreneurs View Details
- Web
Arthur Rock Center for Entrepreneurship | About
heart of Silicon Valley. His landmark 2003 gift to establish the Rock Center funded not only a home base for entrepreneurship faculty, but also a lasting foundation for innovative course development, MBA... View Details
- November 2020 (Revised September 2021)
- Case
HP Instant Ink: (Self) Disrupting the Consumer Printing Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez
Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details
Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and George Gonzalez. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Case 521-016, November 2020. (Revised September 2021.)
- July 2019 (Revised May 2021)
- Case
Acelerex
By: John R. Wells and Benjamin Weinstock
In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details
Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry
Wells, John R., and Benjamin Weinstock. "Acelerex." Harvard Business School Case 720-360, July 2019. (Revised May 2021.)
- Web
Winners & Runners-Up | New Venture Competition
University technology that stabilizes vaccines into a thin film strip which can be shipped and stored without refrigeration, eliminating the need for the cold-chain. Vaxess strives to not only lower the cost... View Details
- Web
Financial Accounting Online Course | HBS Online
students. A few weeks into the course, accounting terminology came alive as I realized why accounting is the language of business. I can now talk confidently with clients and understand the business aspect... View Details
- Profile
Thomaz Galvao
Thomaz joined Teach for Brazil (Ensina Brasil) where he was responsible for managing alumni and partnership strategies. Starting his startup now With a scholarship from the Lemann Foundation, Thomaz was able... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)