Publications

Find at Harvard

21 Sep 2016
Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

choose not to be in those roles at all. And she actually influences what scripts are being developed and how women are going to be portrayed in them. In the interview she talks... View Details

Keywords: by Sean Silverthorne; Motion Pictures & Video

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

August 2019 (Revised August 2020)
Case

Magrabi: Fulfilling the Vision for the Future

By: John Beshears, Alpana Thapar and Boris Tsimerinov

In 2018, Magrabi was the leading retailer of eyeglasses, sunglasses, and other optical products in the Middle East, and it was embarking on a major shift in strategy, transitioning from a brand focused on clinical expertise to a brand that combined technical excellence... View Details

Keywords: Brands and Branding; Transition; Luxury; Sales; Service Delivery; Strategy; Employees; Recruitment; Consumer Products Industry; Retail Industry; Middle East

May 2008 (Revised September 2009)
Case

Radiohead: Music at Your Own Price (A)

By: Anita Elberse and Jason Bergsman

In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a... View Details

Keywords: Music Entertainment; Price; Marketing Strategy; Distribution; Problems and Challenges; Online Technology; Music Industry

30 Sep 2015
Research & Ideas

Political Polarization: Why We All Just Can't Get Along

Incorrect beliefs are easier to overcome than an ingrained lack of trust. However, as the researchers later demonstrate, even that remedy may prove hard to achieve. Dylan Minor, a visiting assistant... View Details

Keywords: by Roberta Holland; Banking; Financial Services

07 Mar 2017
First Look

First Look at New Research, March 7

Camposol has evolved rapidly in recent years and is undergoing the challenges of transforming from family to professional management. This case allows students to consider Camposol’s growth, branding, and... View Details

Keywords: Sean Silverthorne

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

August 2021 (Revised April 2022)
Case

KKR

By: Jo Tango and Alys Ferragamo

In June of 2021, KKR’s executive team convened to prepare for an upcoming board meeting. From a small, three-person partnership that started in 1976 and invested only in U.S. LBOs, the firm 45 years later was a public company that employed over 1,600 people and managed... View Details

Keywords: Governing and Advisory Boards; Public Equity; Globalized Markets and Industries; Growth and Development Strategy; Profit; Strategy; Finance; Private Equity; United States

December 1993 (Revised November 2009)
Case

Manville Corporation Fiber Glass Group (A)

By: Lynn S. Paine and Sarah Gant

Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Industrial Products Industry

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

a unique perspective about leaders and leadership in the twenty-first century. "I think she's a great bellwether for the future of business," Koehn says. "Maybe she and her organization are on a path that a lot of leaders and organizations are View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

Spring 2011
Article

CSR as Reputation Insurance: Primum Non Nocere

By: Dylan B. Minor and John Morgan

We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details

Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation

Find at Harvard

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

the CEO and founder of BandPage, an online service that allows musicians to post information and connect with fans. Their conversation touched on power dynamics, as-yet-untapped areas for future digitization, and a question from the... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

28 May 2013
First Look

First Look: May 28

rulings―separated by several weeks and going in opposite directions―that affected the antitakeover force of SBs. We contribute to the long-standing debate on staggered boards by documenting empirical... View Details

Keywords: Sean Silverthorne

23 Aug 2016
First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for... View Details

Keywords: Sean Silverthorne

February 2008 (Revised September 2008)
Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details

Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry

25 Apr 2005
Research & Ideas

New Learning at American Home Products

accounted for 13 percent. In the early 1980s American Home Products decided to enlarge its higher-value-added healthcare business by attaching medical equipment to its portfolio and by divesting itself of... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but... View Details

Keywords: by Paul Michelman

February 2001 (Revised June 2002)
Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas

Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry