Publications

May 1999
Background Note

Note on Behavioral Pricing

By: John T. Gourville

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

September 1994
Case

Leadership Problems at Salomon (A)

By: Lynn S. Paine and Michael Santoro

Deryck Maughan, a vice chairman and co-head of investment banking at Salomon Brothers, learns that his superiors have been less than candid about their knowledge of bidding improprieties by the firm's government trading desk. He must decide what, if anything, he should... View Details

Keywords: Leadership; Decision Choices and Conditions; Ethics; Moral Sensibility; Values and Beliefs; Crime and Corruption; Rank and Position; Financial Services Industry

December 1992 (Revised March 1993)
Case

Dan Gordon

Describes Dan Gordon's first month on the job as Chief Operating Officer of Club Sports International (CSI), a chain of 7 health and fitness clubs. Describes the company's strategy and organization. The company needs Dan to tighten up its operations and create a base... View Details

Keywords: Decision Choices and Conditions; Governance Controls; Business or Company Management; Growth and Development Strategy; Organizational Design; Health Industry

01 Jun 2014
News

Liberal Smarts

experience influence this decision to focus on liberal arts? I majored in visual and environmental studies and specialized in filmmaking, and I joke with my colleagues that I made up for my sins in liberal arts by getting a business... View Details

Keywords: Dan Morrell; Colleges, Universities, and Professional Schools; Educational Services

Portrait Project

Kari Gerster

Business School. But these have been the best decisions I've made. I think it was E.L. Doctorow who said that writing fiction is like driving at night – you can't see far ahead, but you can go the whole way like that. I think that's how... View Details

02 Jan 2024
Blog Post

The No. 1 Character Trait You Will Need to Succeed in Business

these – decisions that had them poised over an abyss of uncertainty. Without exception, they all had to confront their fears and use courage to take a leap of faith toward what they believed was the right View Details

January 2021
Supplement

Aster DM Healthcare: Budget Exercise

By: V.G. Narayanan and Amy Klopfenstein

In April 2020, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare, a network of clinics, hospitals, and pharmacies in the Middle East and India, must create her company’s budget for the 2021 fiscal year in light of the onset of Covid-19. The pandemic had... View Details

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

06 May 2008
First Look

First Look: May 6, 2008

rentals, their "dynamic inconsistency" is attenuated. We interpret our results as evidence that myopia has a meaningful impact on decisions in the field and that people learn about their myopia with experience, allowing them to... View Details

Keywords: Martha Lagace

April 2012 (Revised August 2013)
Case

General Motors Technical Center India – Powertrain Engineering

By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang

Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details

Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Auto Industry; India

July 2008
Article

Fairness in Extended Dictator-Game Experiments

By: Felix Oberholzer-Gee and Reiner Eichenberger

We test the robustness of behavior in dictator games by offering allocators the choice to play an unattractive lottery. With this lottery option, mean transfers from allocators to recipients substantially decline, partly because many allocators now keep the entire... View Details

Keywords: Decision Choices and Conditions; Fairness; Game Theory; Risk and Uncertainty; Behavior

October 1978 (Revised July 1991)
Case

U.S. Pioneer Electronics Corp.

By: Hirotaka Takeuchi

Focuses on the problem of the means by which a manufacturer controls its channel of distribution. U.S. Pioneer's retail outlets have turned "dissident" and management has to decide what tactics to employ to stop further erosion (short-run) and what long-run... View Details

Keywords: Decisions; Growth and Development Strategy; Distribution Channels; Production; Problems and Challenges; Software; Electronics Industry; United States

23 Mar 2023
News

Becoming More Collaborative — When You Like to Be in Control

January 2008
Article

Seek Strategy the Right Way at the Right Time

By: G. Gavetti and Jan W. Rivkin

Deliberate, emergent, and analogical approaches to finding the best strategy all have their advan-tages, depending on where an industry is in its life cycle. Be open to the best option at each juncture and wise enough to make the right call. View Details

Keywords: Strategy; Decision Choices and Conditions; Supply and Industry

March 1998 (Revised July 2000)
Case

InPart

By: Joseph B. Lassiter III, Michael J. Roberts and Jon Biotti

Stacey Lawson, HBS 1996, started a CAD parts representations database company to help designers and engineers with the design process. The company has completed its product and is starting to sell it. The case examines issues involving the organization of the sales... View Details

Keywords: Decision Choices and Conditions; Price; Salesforce Management

fall 2007
Article

Estimating Demand Uncertainty Using Judgmental Forecasts

By: Vishal Gaur, Saravanan Kesavan, Ananth Raman and Marshall L. Fisher

Keywords: Risk and Uncertainty; Judgments; Forecasting and Prediction

April 2007
Article

Smart Institutions, Foolish Choices: The Limited Partner Performance Puzzle

By: Josh Lerner, Antoinette Schoar and Wan Wong

Keywords: Decision Choices and Conditions; Performance; Partners and Partnerships