Customization and Personalization - Publications - Faculty & Research

Profile

Brandon Tieu

HubSpot's impending decision of whether to focus on selling to larger enterprise customers or small-medium businesses. The former CEO came to class and explained their rationale to focus on larger customers.... View Details

Profile

Jiaojun Wang

enthralled by the best food I have ever tasted, and the brand was no other than “KFC.” Now that KFC is ubiquitous in China, I never forget the simple joy it brought to me and my family. Who is one View Details

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

"Excess of everything is bad it always relates to the matter in point (for example) getting big data about our customers and focusing too deeply on it will lead to not noticing other important facets... View Details

Keywords: by James Heskett

06 Jan 2021
Blog Post

My HBS Student Loan Story: Gorick Ng (MBA 2018)

their student loans. Still, taking-on student debt to finance an MBA is a significant commitment, and we recognize that personal circumstances influence how each student approaches that commitment. To better... View Details

22 Feb 2022
Research & Ideas

Lack of Female Scientists Means Fewer Medical Treatments for Women

Rembrand Koning and colleagues. With women representing only 13 percent of patent holders in the United States, the lack of female-driven inventions may well be having a direct impact on health outcomes, Koning says. If fewer inventors... View Details

Keywords: by Kristen Senz

01 Jun 2011
News

Who Was George F. Baker?

whole School.” The rest, as they say, is history. Named in his honor, Baker Library was designed to serve as the visual and intellectual focal point of the new campus. Today, the library’s renowned Historical Collections reflect Baker’s... View Details

Keywords: Finance

Web

Katia Walsh | About

the first Chief Global Big Data and AI Officer at Vodafone Group, responsible for providing a predictive, proactive, and personalized experience for its 500 million customers.... View Details

01 Mar 2024
News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details

Keywords: Jennifer Gillespie

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

Unit. From practical wisdom to action The book expands on the authors’ original theory that companies build organizational knowledge by turning tacit knowledge, which people learn through personal experience, into explicit knowledge that... View Details

Keywords: by Kristen Senz

2017
Other Book

Good Work: The Taylor Review of Modern Working Practices

By: Matthew Taylor, Greg Marsh, Diane Nicol and Paul Broadbent

I was not the only person appointed to the Review. My fellow Review team members, Greg Marsh, Diane Nicol and Paul Broadbent have not only been an important source of ideas and wisdom throughout the process but have led in engaging with key groups of... View Details

Keywords: Future Of Work; Labor Relations; Marketplaces; Employment; Labor and Management Relations; Labor; Markets

Citation

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Bibliography | Baker Library | Bloomberg Center | Harvard Business School

In Memoriam, Mayer Lehman . 1897. Eichengreen, Barry. Hall of Mirrors: The Great Depression, the Great Recession, and the Uses—and Misuses—of History . New York: Oxford University Press, 2015. Evans, E. N. The Provincials: A View Details

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

cautionary tale of what can happen when companies go too far. Acer entered early into the contract manufacturing of personal computers, operating in low-wage Taiwan, and made good money with that arbitrage... View Details

Keywords: by Pankaj Ghemawat

01 Mar 2021
What Do You Think?

What Does Remote Work Mean for Middle Managers?

a book titled Middle Management 101 puts it: A person on this rung of the corporate ladder is “the most misunderstood, misdirected, misguided, poorly trained, and ‘hung out to dry’ member of our entire work... View Details

Keywords: by James Heskett

11 Apr 2023
Blog Post

BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams

the contract. Importance of infrastructure and transportation: Bio-oil is economically attractive to BTG Bioliquids customers (e.g., oil and gas companies) that already have... View Details

22 Feb 2022
News

Breaking News

preferred shares that the trust holds. We have final sign-off on any change in corporate structure, on any entrance of new capital or new investors. We are the final mission check to ensure long-term local ownership and sustainability.... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

Web

McArthur Hall | About

Others spoke about McArthur’s distinguished career, and Dean Kim B. Clark, expressing the sentiments of many, noted, “The real measure of John’s impact on HBS is not in the formal record. It is in his spirit, character, View Details

19 Jul 2013
Working Paper Summaries

Helping You Help Me: The Role of Diagnostic (In)Congruence in the Helping Process within Organizations

Keywords: by Colin M. Fisher, Julianna Pillemer & Teresa M. Amabile

Web

Sustainable Business Strategy Course | HBS Online

can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which... View Details

22 Sep 2022
News

The Beauty Guide

selves. It’s good not only for her employees but also for business. “We all know that when you have diverse points of views, that is when the business thrives,” she notes. Freyre recognizes that employees face challenges in trying to balance their work View Details

Keywords: Maureen Harmon

Web

HBS - Financials | Supplemental Financial Information

delivered for more than 6,300 global participants, representing an increase of 40 percent compared with fiscal 2021. The group also delivered custom programs in a range of industries, on-boarding 18 new clients into the portfolio View Details

Publications