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  • September 2019 (Revised July 2025)
  • Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

Frei is the UPS Foundation Professor of Service Management at HBS and is the author of Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You. Joseph Fuller: Focus on doing what is possible The most important impact... View Details
Keywords: by Dina Gerdeman
  • 12 May 2022
  • News

Onboarding

women total on Fortune 500 boards. And diversity wasn’t particularly thought to be an important or desirable thing, even for a company whose business was focused on women. I mean, a good example would be Avon, which sold beauty products... View Details
  • 20 Mar 2000
  • Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

imbalance. (photo: Webb Chappell) With the federal government's involvement diminishing, nonprofit organizations that specialize in public-private financing for housing and holistic community development have come to the fore. Laurie J. Gould (MBA '96) is View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • Web

DEC - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • 01 Dec 2006
  • News

Forestalling Terror

interest is examining the interactions that occur between and across the various functional and product boundaries of the firm, which is the subject of his popular MBA elective Advanced Competitive Strategy: Integrating the Enterprise.... View Details
Keywords: Garry Emmons; Waleed Iskandar; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2004
  • News

American Dream

passing motorists. Hustead acquired the T. rex, for example, to drive demand for the fossils, rocks, and dinosaur-related products for sale in the Wall Drug Mining Company, one of 21 separate retail departments that generate over $12... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

  PublicationsHow Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods Authors:Gad Allon, Awi Federgruen, and Margaret P. Pierson Publication:Manufacturing and Service... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2018
  • News

September 2018 Alumni and Faculty Books

business. These essential insights for enduring and optimizing the middle miles will outfit managers to find their way through the messy middle of any bold project or new venture. Denial: How Refusing to Face the Facts about Our Autism... View Details
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

out the Brownie. Price: $1.00. And easy to use. As the famous slogan of the product announced: "You push the button. We do the rest." It took time for Eastman himself to grasp the profit potential of democratizing photography.... View Details
Keywords: by Richard S. Tedlow
  • 17 Jun 2020
  • Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 2/5

America, the rural South, or a global cosmopolitan city. Moreover, this worldview has been one of America’s most effective cultural products and exports, influencing how generations of immigrants and much of the world perceives Blackness... View Details
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

great business cultures, building on over a century of academic thinking. They share a simple, highly predictive measurement tool, the Total Motivation (ToMo) Factor, which enables managers to measure the strength of their business... View Details
  • 25 Oct 2024
  • Blog Post

Harvard Business School Announces Latest RISE Fellows

effectiveness,” he said. Ayinde Castro (MBA 2026)Ayinde previously worked at LinkedIn as a product manager and co-founded Elevate Social, a culture-driving community movement that promotes creativity,... View Details
  • 23 Jan 2019
  • Blog Post

The First Five Years: '30 under 30' Edition

have all done as a team. Personally, I hope it serves as an example for others. Any success that I have had has been the product of peers and mentors who have provided support and inspiration for me along the way. So, it’s nice to think... View Details
  • 17 Jan 2019
  • News

The First Five Years: ‘30 Under 30’ Edition

example for others. Any success that I have had has been the product of peers and mentors who have provided support and inspiration for me along the way. So, it’s nice to think that I can be that for others in some small way.” Pathipati:... View Details
  • 24 Nov 2014
  • Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

In a 2012 Harvard Business School case on corruption at German conglomerate Siemens AG, Peter Solmssen —brought in to clean house —reflects on how people approach a business bribe. "The stupid ones say, very simply, what are you going to do for me?" says Solmssen,... View Details
Keywords: by Michael Blanding
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

enterprises seem incapable of transformative innovation, it is due to how we design and manage them, rather than anything inherent in their scale. In fact, Creative Construction argues, if used properly, scale can be an asset, rather than... View Details
Keywords: Dina Gerdeman
  • 25 Sep 2012
  • First Look

First Look: September 25

of tomorrow's innovative new products, arguing that companies must reinvest in new product and process development in the U.S. industrial sector. Only by reviving this "industrial commons" can the world's largest economy build... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

and Kolkata, India—where the interest of researchers, educators, and archivists has been extraordinary. Our presentations in management conferences that are interested in emerging markets have been very well attended. We’re also starting... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2009
  • First Look

First Look: September 1

Exploiting novel data on the educational backgrounds of sell side equity analysts and senior officers of firms, we test the hypothesis that analysts' school ties to senior officers impart comparative information advantages in the View Details
Keywords: Martha Lagace
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