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      • January 1989
      • Case

      Benetton S.p.A.

      By: Howard H. Stevenson
      Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
      Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry
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      Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
      • 1989
      • Chapter

      Do the Secondary Markets Believe in Life after Debt? A Comment on Hajivassiliou

      By: K. A. Froot
      Keywords: Financial Markets; Borrowing and Debt
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      Froot, K. A. "Do the Secondary Markets Believe in Life after Debt? A Comment on Hajivassiliou." In Dealing with the Debt Crisis, edited by I. Husain and I. Diwan, 293. Washington, D.C.: World Bank, 1989.
      • winter 1989
      • Article

      Price Competition in Multi-Market Duopolies

      By: R. Lal and Carmen Matutes
      Keywords: Price; Competition; Duopoly and Oligopoly
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      Lal, R., and Carmen Matutes. "Price Competition in Multi-Market Duopolies." RAND Journal of Economics 20, no. 4 (winter 1989).
      • winter 1989
      • Article

      Split-Awards Procurement and Innovation

      By: James J. Anton and Dennis A. Yao
      In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and... View Details
      Keywords: Innovation and Invention; Auctions; Bids and Bidding; Cost; Supply Chain; Investment; Balance and Stability
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      Anton, James J., and Dennis A. Yao. "Split-Awards Procurement and Innovation." RAND Journal of Economics 20, no. 4 (winter 1989): 538–552. (Harvard users click here for full text.)
      • December 1988 (Revised October 1989)
      • Teaching Note

      Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

      By: V. Kasturi Rangan
      Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details
      Keywords: Marketing Channels; Conflict Management; Distribution Industry
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      Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note." Harvard Business School Teaching Note 589-076, December 1988. (Revised October 1989.)
      • November 1988 (Revised December 1992)
      • Teaching Note

      Foreign Exchange Market Background Note and Problem Set, The (TN)

      By: W. Carl Kester
      Teaching Note for (9-287-033). View Details
      Keywords: International Finance
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      Kester, W. Carl. "Foreign Exchange Market Background Note and Problem Set, The (TN)." Harvard Business School Teaching Note 289-026, November 1988. (Revised December 1992.)
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • November 1988
      • Article

      Impact of Sales Promotions on When, What, and How Much to Buy

      By: Sunil Gupta
      Keywords: Sales; Product Marketing
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      Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​.)
      • October 1988
      • Case

      Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.
      • October 1988
      • Case

      National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Food; Food and Beverage Industry
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      Greyser, Stephen A. National Pork Producers Council: ""Pork--The Other White Meat"" Campaign. Harvard Business School Case 589-055, October 1988.
      • September 1988 (Revised November 1988)
      • Case

      Watt Group: Consumer Product and Retailing Doctors (A)

      By: Ray A. Goldberg
      Keywords: Marketing; Brands and Branding
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      Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (A)." Harvard Business School Case 589-051, September 1988. (Revised November 1988.)
      • September 1988 (Revised October 1992)
      • Case

      Suzuki Samurai

      By: John A. Quelch
      Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
      Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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      Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
      • September 1988
      • Supplement

      Reebok Commercials--1988, Video

      By: John A. Quelch
      Set of seven commercials to accompany Reebok International Ltd. View Details
      Keywords: Marketing; Advertising; Apparel and Accessories Industry
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      Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
      • September 1988
      • Case

      Skil Corp.

      By: Michael E. Porter
      The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by... View Details
      Keywords: Competition; Competitive Strategy; Mergers and Acquisitions; Business Strategy; Emerging Markets; United States
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      Porter, Michael E. "Skil Corp." Harvard Business School Case 389-005, September 1988.
      • September 1988 (Revised June 1993)
      • Case

      Ring Medical

      By: V. Kasturi Rangan
      Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
      Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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      Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
      • August 1988 (Revised November 1989)
      • Case

      Reebok International Ltd.

      By: John A. Quelch
      Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
      Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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      Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
      • August 1988
      • Background Note

      Note on Local Marketing

      By: John A. Quelch
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      Quelch, John A. "Note on Local Marketing." Harvard Business School Background Note 589-023, August 1988.
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (A): Organizing New Product Sales Channels--1986

      By: V. Kasturi Rangan and Joseph G. Finegold
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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      Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (B): Organizing New Product Sales Channels--1987

      By: V. Kasturi Rangan
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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      Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
      • August 1988
      • Article

      Interior Points in the Core of Two-Sided Matching Markets

      By: A. E. Roth and M. Sotomayor
      Keywords: Markets
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      Roth, A. E., and M. Sotomayor. "Interior Points in the Core of Two-Sided Matching Markets." Journal of Economic Theory 45 (August 1988): 85–101.
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