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      • winter 1989
      • Article

      Price Competition in Multi-Market Duopolies

      By: R. Lal and Carmen Matutes
      Keywords: Price; Competition; Duopoly and Oligopoly
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      Lal, R., and Carmen Matutes. "Price Competition in Multi-Market Duopolies." RAND Journal of Economics 20, no. 4 (winter 1989).
      • winter 1989
      • Article

      Split-Awards Procurement and Innovation

      By: James J. Anton and Dennis A. Yao
      In many procurement settings, it is possible for a buyer to split a production award between suppliers. In this article, we develop a model of split-award procurement auctions in which the split choice is endogenous. We characterize the set of equilibrium bids and... View Details
      Keywords: Innovation and Invention; Auctions; Bids and Bidding; Cost; Supply Chain; Investment; Balance and Stability
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      Anton, James J., and Dennis A. Yao. "Split-Awards Procurement and Innovation." RAND Journal of Economics 20, no. 4 (winter 1989): 538–552. (Harvard users click here for full text.)
      • December 1988 (Revised October 1989)
      • Teaching Note

      Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note

      By: V. Kasturi Rangan
      Teaching Note for (9-588-004), (9-588-020), and (9-588-021). View Details
      Keywords: Marketing Channels; Conflict Management; Distribution Industry
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      Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels, (B) and (C): The Conflict Episode, Teaching Note." Harvard Business School Teaching Note 589-076, December 1988. (Revised October 1989.)
      • November 1988 (Revised December 1992)
      • Teaching Note

      Foreign Exchange Market Background Note and Problem Set, The (TN)

      By: W. Carl Kester
      Teaching Note for (9-287-033). View Details
      Keywords: International Finance
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      Kester, W. Carl. "Foreign Exchange Market Background Note and Problem Set, The (TN)." Harvard Business School Teaching Note 289-026, November 1988. (Revised December 1992.)
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • November 1988
      • Article

      Impact of Sales Promotions on When, What, and How Much to Buy

      By: Sunil Gupta
      Keywords: Sales; Product Marketing
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      Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association​.)
      • October 1988
      • Case

      Beef Industry Council: ""Beef--Real Food for Real People"" Campaign

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Food and Beverage Industry
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      Greyser, Stephen A. Beef Industry Council: ""Beef--Real Food for Real People"" Campaign. Harvard Business School Case 589-059, October 1988.
      • October 1988
      • Case

      National Pork Producers Council: ""Pork--The Other White Meat"" Campaign

      By: Stephen A. Greyser
      Keywords: Advertising Campaigns; Food; Food and Beverage Industry
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      Greyser, Stephen A. National Pork Producers Council: ""Pork--The Other White Meat"" Campaign. Harvard Business School Case 589-055, October 1988.
      • September 1988 (Revised November 1988)
      • Case

      Watt Group: Consumer Product and Retailing Doctors (A)

      By: Ray A. Goldberg
      Keywords: Marketing; Brands and Branding
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      Goldberg, Ray A. "Watt Group: Consumer Product and Retailing Doctors (A)." Harvard Business School Case 589-051, September 1988. (Revised November 1988.)
      • September 1988 (Revised October 1992)
      • Case

      Suzuki Samurai

      By: John A. Quelch
      Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
      Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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      Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
      • September 1988
      • Supplement

      Reebok Commercials--1988, Video

      By: John A. Quelch
      Set of seven commercials to accompany Reebok International Ltd. View Details
      Keywords: Marketing; Advertising; Apparel and Accessories Industry
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      Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
      • September 1988
      • Case

      Skil Corp.

      By: Michael E. Porter
      The portable electric power tool market in the United States was approximately $1.1 billion in 1979. There were about a dozen manufacturers competing in the U.S. market, of which five were U.S. companies. Skil was the third largest U.S. competitor. Skil was acquired by... View Details
      Keywords: Competition; Competitive Strategy; Mergers and Acquisitions; Business Strategy; Emerging Markets; United States
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      Porter, Michael E. "Skil Corp." Harvard Business School Case 389-005, September 1988.
      • September 1988 (Revised June 1993)
      • Case

      Ring Medical

      By: V. Kasturi Rangan
      Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
      Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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      Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
      • August 1988 (Revised November 1989)
      • Case

      Reebok International Ltd.

      By: John A. Quelch
      Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
      Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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      Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
      • August 1988
      • Background Note

      Note on Local Marketing

      By: John A. Quelch
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      Quelch, John A. "Note on Local Marketing." Harvard Business School Background Note 589-023, August 1988.
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (A): Organizing New Product Sales Channels--1986

      By: V. Kasturi Rangan and Joseph G. Finegold
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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      Rangan, V. Kasturi, and Joseph G. Finegold. "Hewlett-Packard (A): Organizing New Product Sales Channels--1986." Harvard Business School Case 589-019, August 1988. (Revised January 1992.)
      • August 1988 (Revised January 1992)
      • Case

      Hewlett-Packard (B): Organizing New Product Sales Channels--1987

      By: V. Kasturi Rangan
      Keywords: Sales; Product Launch; Marketing Channels; Computer Industry
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      Rangan, V. Kasturi. "Hewlett-Packard (B): Organizing New Product Sales Channels--1987." Harvard Business School Case 589-020, August 1988. (Revised January 1992.)
      • August 1988
      • Article

      Interior Points in the Core of Two-Sided Matching Markets

      By: A. E. Roth and M. Sotomayor
      Keywords: Markets
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      Roth, A. E., and M. Sotomayor. "Interior Points in the Core of Two-Sided Matching Markets." Journal of Economic Theory 45 (August 1988): 85–101.
      • July 1988 (Revised October 1992)
      • Exercise

      Sellars' Market

      By: David E. Bell
      A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the... View Details
      Keywords: Marketing
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      Bell, David E. "Sellars' Market." Harvard Business School Exercise 189-001, July 1988. (Revised October 1992.)
      • Article

      Beyond the Reach of the Invisible Hand: Impediments to Economic Activity, Market Failures, and Profitability

      By: Dennis Yao
      In this paper it is argued that failures of the competitive market are necessary conditions for supranormal profitability. Three fundamental causes of these market failures-production economies and sunk costs, transactions costs, and imperfect information-are developed... View Details
      Keywords: Economics; Markets; Failure; Profit; Cost; Information; Market Transactions; Competition; Strategy; Production
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      Yao, Dennis. "Beyond the Reach of the Invisible Hand: Impediments to Economic Activity, Market Failures, and Profitability." Strategic Management Journal 9 (Summer 1988): 59–70. (Harvard users click here for full text.)
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