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Show Results For
- All HBS Web
(14,790)
- People (46)
- News (3,929)
- Research (7,676)
- Events (70)
- Multimedia (291)
- Faculty Publications (5,575)
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
global business, with international stars such as soccer players Ronaldinho and Thierry Henry as well as tennis star Roger Federer being particularly sought-after endorsers. Q: What was the evolution of... View Details
- June 2004 (Revised November 2004)
- Case
Acorda Therapeutics: Rebuilding the Spinal Cord
Acorda is an early-stage life science start-up with a promising product that is close to reaching the market (Phase III clinical trials). The company is grappling with how to expand its portfolio of molecules to make the business more sustainable. It faces classic... View Details
Keywords: Decision Making; Science-Based Business; Health Testing and Trials; Business Startups; Product Development; Biotechnology Industry
Enriquez-Cabot, Juan, Jonathan West, Marina Kolesnik, and Fiona Murray. "Acorda Therapeutics: Rebuilding the Spinal Cord." Harvard Business School Case 604-014, June 2004. (Revised November 2004.)
- October 2007
- Case
Colgate Max Fresh: Global Brand Roll-Out
By: John A. Quelch
In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Health Industry; Health Industry; China; Mexico
Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
- 23 Aug 2010
- Research & Ideas
The Drive to Acquire’s Impact on Globalization
military control) of less-developed countries and exploit their workers and natural resources. This form of globalization is clearly a win-lose system in terms of all four drives. View Details
Keywords: by Paul R. Lawrence
- 15 Nov 2012
- Research & Ideas
Funding the Design of Livable Cities
urban sustainability initiatives and to create highly efficient and livable spaces. "The challenges of global urban redevelopment are an ideal opportunity for collaboration between the fields of design,... View Details
- 25 Jan 2013
- Research & Ideas
Why a Harvard Finance Instructor Went to the Kumbh Mela
up here. Prof. Greg Greenough of the Harvard School of Public Health is directing researchers interested in everything from the pH of the Ganga to the quality and quantity of toilets to the structure of the... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
have to learn, some organizations may still lean toward this model. "Clearly there are some benefits to tighter control. If your goal is control and minimizing risk, that's going to perform well because... View Details
- 08 Dec 2009
- First Look
First Look: Dec. 8
Turnover in India (revised) Authors: Lakshmi Iyer and Anandi Mani Abstract We develop a framework to empirically examine how politicians with electoral pressures control bureaucrats with career concerns as View Details
Keywords: Martha Lagace
- 08 Aug 2011
- Research & Ideas
The Death of the Global Manager
frontier for the transnational company," Bartlett says. "How does it move beyond its role as an economic entity and recognize itself as a key player in the sociopolitical environment in which it has responsibility as View Details
Keywords: by Julia Hanna
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
hearts. That is what health tech entrepreneur turned public leader Todd Park said, and I agree. Hire people with a set of modern skills around user-centered design, product management, UX View Details
Keywords: by Martha Lagace
- 10 Jan 2012
- First Look
First Look: January 10
are the best managed. Firms in developing countries, such as Brazil, China, and India, tend to be poorly managed. American retail firms and hospitals are also well managed by... View Details
Keywords: Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
as well as economic value and who pair micromanagement with big-picture aspirations about the future. The authors, who have studied, taught, and interviewed executives in some... View Details
Keywords: Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
allocation such as heuristics, decision rules, and "bottom up" approaches still effective in today's complex marketing environment? To help practicioners answer this question, Harvard Business School professors Sunil Gupta View Details
Keywords: by Sean Silverthorne
- 17 Nov 2015
- First Look
November 17, 2015
performance. O'Rourke and her team were able to drive almost immediate improvement in the district's sales growth and profitability and in other key areas such as customer... View Details
Keywords: Sean Silverthorne
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
make them wiser. An observer of policy based on behavioral economics might well conclude that an assumption of irrationality may be valid, but irrational behavior is hard to predict. Why, for example, do people (even experts View Details
Keywords: by James Heskett
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
certainly fail for lack of adequate education and reflection. Responses ranged from those suggesting that the reform should be labeled a tax and approached head-on, to those proposing that it be regarded as... View Details
- August 2009 (Revised April 2012)
- Case
Genzyme's CSR Dilemma: How to Play its HAND
Genzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases (e.g., malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should... View Details
Keywords: Global Strategy; Health Care and Treatment; Intellectual Property; Corporate Social Responsibility and Impact; Partners and Partnerships; Research and Development; Biotechnology Industry
Bartlett, Christopher A., Tarun Khanna, and Prithwiraj Choudhury. "Genzyme's CSR Dilemma: How to Play its HAND." Harvard Business School Case 910-407, August 2009. (Revised April 2012.)
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Authors:Geoffrey Jones and Jonathan Zeitlin, eds. Publication:Oxford University Press, 2008 Abstract This Handbook provides a state-of-the-art survey of research in business history. Business historians study the historical evolution of... View Details
Keywords: Martha Lagace
- 06 Dec 2006
- Op-Ed
India Needs to Encourage Trade with China
mistake to dismiss such cultural links as being too far back in history to matter, since they inform historical memories in the two countries. Scholars suggest that Buddhism and trade were mutually reinforcing millennia ago, View Details
Keywords: by Tarun Khanna
- 23 Jul 2001
- Research & Ideas
Looking for CEOs in All the Wrong Places
him and one of its board members? Understanding the dynamics of the CEO search process, as well as the ways in which chief executive turnover influences corporate performance, has been the goal of recent... View Details