Publications

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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03 Mar 2023
Blog Post

Celebrating Socioeconomic Diversity and Inclusion at HBS (Part 2)

The week of February 27 to March 3 is the inaugural Socioeconomic Inclusion (SEI) Week. HBS will be participating in events that highlight and celebrate socioeconomic diversity and inclusion on campus. This week is a powerful reminder... View Details

August 1993 (Revised June 1994)
Case

21-Speed Gizmos, Inc.

In this hypothetical case, 21-Speed Gizmos, Inc., a manufacturer of electronic bicycle components for the serious cyclist, must decide what price to charge for a new product. Describes the product and includes cost and demand information available for making the... View Details

Keywords: Price; Decision Making; Product Marketing; Manufacturing Industry

Article

Energy Conservation Behaviour: Three Thumbs Up For Social Norms

By: Jon M. Jachimowicz

Social norm interventions are widely used to foster residential resource conservation. Now researchers have shown that the effectivenes of providing information about others' energy use alongside messages of social approval for energy savings behaviour depends on the... View Details

Keywords: Energy Conservation; Behavior; Change

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November 2024
Article

Perceptions About Monetary Policy

By: Michael D. Bauer, Carolin Pflueger and Adi Sunderam

We estimate perceptions about the Federal Reserve’s monetary policy rule from panel data on professional forecasts of interest rates and macroeconomic conditions. The perceived dependence of the federal funds rate on economic conditions varies substantially over time,... View Details

Keywords: Monetary Policy; Policy; Interest Rates; Perception; Economy; Forecasting and Prediction

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

08 Aug 2014
News

Former SBA Chief Mills: Lending to Small Businesses Still Sluggish

Program

Senior Executive Leadership Program—India

approaches to business challenges Seize growth opportunities and compete successfully in a complex global economy Improve your organization's ability to deliver value to customers Lead authentically and ethically at all levels and foster... View Details

Web

Faculty & Research

potential downsides. Featured Case Setting a CEO Agenda: Ole Rosgaard at Greif By: Krishna Palepu and Kerry Herman Since taking over as CEO of industrial packaging giant Greif, Ole Rosgaard has focused on growing the company and improving... View Details

January 1980 (Revised April 1994)
Case

New Balance Athletic Shoes

By: Kim B. Clark

Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details

Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland

October 2020 (Revised March 2022)
Case

Automercados Plaza's: Surviving Venezuela's Hyperinflation

By: Alberto Cavallo, Mariana Cal and Carla Larangeira

Under the rule of presidents Hugo Chávez and Nicolas Maduro, Venezuela experienced one of the worst economic and political meltdowns in modern history, culminating with a massive hyperinflation. Remarkably, during this dramatic times Automercados Plaza's had grown to... View Details

Keywords: Hyperinflation; Populism; Inflation and Deflation; Macroeconomics; Management; Strategy; Organizational Change and Adaptation; Business and Government Relations; Retail Industry; South America; Venezuela

11 Sep 2012
News

Top 1,000 Companies Wield Power Reserved for Nations

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

may have not ” Joined in class by the Chief Information Office (CIO) of the United States, Vivek Kundra, who oversees Data.gov, Lakhani led the case discussion for 50 technology executives in a weeklong HBS... View Details

Keywords: by Martha Lagace; Technology

1:30 PM – 2:30 PM EST, 14 Nov 2019
Webinars: Career

Are You a High Potential?

What does it take to be a high potential today? You are expected to be both a value creator and a game changer. Are you preparing yourself to lead? Professor Linda Hill will share imperatives of leadership as well as examine what it takes to build your network and... View Details

11 May 2013
News

How the Rich Play the Market

July 1995 (Revised October 1995)
Background Note

Electronic Commerce: Trends and Opportunities

By: Lynda M. Applegate and Janis Lee Gogan

In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS)--networked computers that enable companies to share information and... View Details

Keywords: Internet and the Web; Trends; Opportunities