Publications

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

cocreated," Avery says. "Everyone in the culture has a say about what a brand means, not just the company that owns it." That means that brand managers need to be extremely careful about... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

July 2001 (Revised December 2001)
Case

American Express Interactive

By: Lynda M. Applegate

Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details

Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry

September 2007 (Revised December 2008)
Case

Michael Fernandes at Nicholas Piramal

By: Michel Anteby and Nitin Nohria

Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details

Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada

03 Nov 2015
First Look

November 3, 2015

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49544 November 2015 Annual Review of Economics Peer-to-Peer Markets By: Einav, Liran, Chiara Farronato, and Jonathan Levin Abstract—Peer-to-peer markets such as eBay, Uber, and Airbnb allow View Details

Keywords: Sean Silverthorne

14 Aug 2007
First Look

First Look: August 14, 2007

managing a master limited partnership with over $35 billion in infrastructure assets. In the summer of 2006, Richard Kinder, the founder and chairman of Kinder Morgan, led a consortium of buyers to take the View Details

Keywords: Martha Lagace

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

04 Nov 2015
What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

Does Gender Diversity in Management Enhance Performance? Why? A variety of explanations for the positive correlation between gender diversity and better business performance found in a recent McKinsey study were advanced in responses to... View Details

Keywords: by James Heskett

07 May 2012
Research & Ideas

The Art of Haggling

behavior and protracted disputes. Integrative bargaining is the process that is emphasized in most professional schools. Rightly so, says Harvard Business School Professor of Management Practice Michael A. Wheeler, who notes that many... View Details

Keywords: by Katie Johnston

07 Jul 2023
Blog Post

Harvard Innovation Labs: Where Passion and Purpose Meet

Heinz Professor of Management Practice in Environmental Management, Retired, and Srikant Datar, the George F. Baker Professor of Administration and Dean of the Faculty, served as faculty chairs. This mission-driven educational ecosystem... View Details

10 Feb 2009
First Look

First Look: February 10, 2009

approaches. Finally, the paper reviews the potential role of regional cooperation in mitigating conflict. Download the paper: http://www.hbs.edu/research/pdf/09-086.pdf An Ounce of Prevention: The Power of Public Risk Management in... View Details

Keywords: Martha Lagace

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

ran the company for 15 years.” Among the issues facing Chapek was what to do about a management “retreat” of senior managers scheduled a week hence in Orlando, Florida, to... View Details

Keywords: by James Heskett

December 2007 (Revised April 2008)
Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman

Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details

Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry

November 1997 (Revised May 2002)
Case

MicroAge, Inc.: Orchestrating the Information Technology Value Chain

By: Lynda M. Applegate and Kirk A. Goldman

MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years... View Details

Keywords: Transformation; Growth Management; Risk Management; Product; Opportunities; Horizontal Integration; Information Infrastructure; Information Technology; Internet and the Web; Technology Industry; Arizona

01 Dec 2009
News

One Man Crime Wave

novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising and marketing procedures.”... View Details

Keywords: Garry Emmons; fiction writing; Arts, Entertainment; Publishing Industries (except Internet); Information

Summer 2014
Article

Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

By: Howard H. Yu and Willy C. Shih

The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details

Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan

March–April 2019
Article

The Dual-Purpose Playbook

By: Julie Battilana, Anne-Claire Pache, Metin Sengul and Marissa Kimsey

Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business... View Details

Keywords: Hybrid Organizing; Business And Society; Organizational Change and Adaptation; Business Model; Goals and Objectives; Organizational Structure; Leadership