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      • June 1989 (Revised November 1991)
      • Supplement

      Ingersoll-Rand (B): Managing Multiple Channels--1986

      By: V. Kasturi Rangan
      Peter Baldwin takes over Clabough's job and is charged with the responsibility to improve sales force morale, control expenses, and improve market share. View Details
      Keywords: Salesforce Management; Supply and Industry; Management Teams; Industrial Products Industry
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      Rangan, V. Kasturi. "Ingersoll-Rand (B): Managing Multiple Channels--1986." Harvard Business School Supplement 589-122, June 1989. (Revised November 1991.)
      • May 1989 (Revised February 1991)
      • Supplement

      Motorola and Japan (B)

      By: David B. Yoffie and John J. Coleman
      Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
      Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan
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      Yoffie, David B., and John J. Coleman. "Motorola and Japan (B)." Harvard Business School Supplement 389-172, May 1989. (Revised February 1991.)
      • May 1989 (Revised April 1998)
      • Case

      Dynatronics, Inc.

      By: William E. Fruhan Jr.
      The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details
      Keywords: Financial Strategy; Financing and Loans; Growth and Development; Product Launch
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      Fruhan, William E., Jr. "Dynatronics, Inc." Harvard Business School Case 289-063, May 1989. (Revised April 1998.)
      • April 1989 (Revised December 1998)
      • Background Note

      Household Furniture Industry in 1986

      By: Michael E. Porter and Cynthia A. Montgomery
      Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B). View Details
      Keywords: Supply and Industry; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Household Furniture Industry in 1986." Harvard Business School Background Note 389-189, April 1989. (Revised December 1998.)
      • April 1989 (Revised December 1998)
      • Case

      Masco Corp. (A)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
      Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
      • April 1989 (Revised November 1998)
      • Supplement

      Masco Corp. (B)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes Masco's initial entry strategy and is designed as an in-class handout. View Details
      Keywords: Market Entry and Exit; Diversification; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (B)." Harvard Business School Supplement 389-187, April 1989. (Revised November 1998.)
      • April 1989
      • Case

      New England Brown Egg Council Takes on Salmonella

      By: Stephen A. Greyser and Norman Klein
      Keywords: Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England
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      Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
      • April 1989 (Revised October 2005)
      • Case

      James Burke: A Career in American Business (A)

      By: Richard S. Tedlow and Wendy Smith
      Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
      Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States
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      Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
      • April 1989 (Revised January 1994)
      • Case

      Novo Industri

      By: Michael E. Porter and Michael J. Enright
      Describes the structure of the insulin industry, a treatment for diabetes and Novo's strategy and competitive position in early 1982. The industry is undergoing significant change and Novo must decide how to defend and build its international position. Designed as an... View Details
      Keywords: Change; Global Strategy; Industry Structures; Alliances; Competitive Strategy; Health Disorders; Pharmaceutical Industry
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      Porter, Michael E., and Michael J. Enright. "Novo Industri." Harvard Business School Case 389-148, April 1989. (Revised January 1994.)
      • April 1989 (Revised March 1993)
      • Case

      ProTech, Inc.

      By: Thomas R. Piper
      A company is considering the elimination of a product line. As part of that consideration, it must develop possible strategies for closing the division, and identify the economic and non-economic implications of the strategy. The situation is complicated by the... View Details
      Keywords: Marketing Strategy; Decision Making; Business Exit or Shutdown; Equity; Problems and Challenges
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      Piper, Thomas R. "ProTech, Inc." Harvard Business School Case 289-054, April 1989. (Revised March 1993.)
      • March 1989 (Revised August 1989)
      • Case

      GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs

      By: Regina E. Herzlinger
      Keywords: Health; Product Positioning; Pharmaceutical Industry
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      Herzlinger, Regina E. "GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs." Harvard Business School Case 189-118, March 1989. (Revised August 1989.)
      • March 1989 (Revised April 1989)
      • Teaching Note

      Government Redress of Market Imperfections: Procurement from Minority Firms, Teaching Note

      By: George C. Lodge
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      Lodge, George C. "Government Redress of Market Imperfections: Procurement from Minority Firms, Teaching Note." Harvard Business School Teaching Note 389-151, March 1989. (Revised April 1989.)
      • spring 1989
      • Article

      The Changing Character of Stock Market Liquidity

      By: André Perold and James F. Gammill
      Keywords: Stocks; Markets; Financial Liquidity
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      Perold, André, and James F. Gammill. "The Changing Character of Stock Market Liquidity." Journal of Portfolio Management (spring 1989): 13–18.
      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • February 1989 (Revised November 1991)
      • Case

      Science Technology Co.--1985

      By: Thomas R. Piper
      The CEO of a U.S. electronics firm is assessing the financial forecasts and the financing plan prepared by the chief financial officer. Given the cyclicality of the industry and the volatility of the firm's performance, the CEO is unsure as to the usefulness of... View Details
      Keywords: Risk and Uncertainty; Change Management; Industry Growth; Forecasting and Prediction; Financial Strategy; Volatility; Electronics Industry
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      Piper, Thomas R. "Science Technology Co.--1985." Harvard Business School Case 289-040, February 1989. (Revised November 1991.)
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • January 1989
      • Case

      General Foods Corp.: Local Marketing

      By: John A. Quelch
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      Quelch, John A. "General Foods Corp.: Local Marketing." Harvard Business School Case 589-029, January 1989.
      • January 1989 (Revised March 1995)
      • Case

      Du Pont Freon Products Division (A)

      By: Richard H.K. Vietor and Forest L. Reinhardt
      In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details
      Keywords: Business Divisions; Policy; Management; Brands and Branding; Production; Service Operations; Natural Environment; Competition; Corporate Strategy; Environmental Sustainability
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      Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
      • January 1989
      • Case

      Benetton S.p.A.

      By: Howard H. Stevenson
      Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details
      Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry
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      Stevenson, Howard H. "Benetton S.p.A." Harvard Business School Case 389-074, January 1989.
      • 1989
      • Chapter

      Do the Secondary Markets Believe in Life after Debt? A Comment on Hajivassiliou

      By: K. A. Froot
      Keywords: Financial Markets; Borrowing and Debt
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      Froot, K. A. "Do the Secondary Markets Believe in Life after Debt? A Comment on Hajivassiliou." In Dealing with the Debt Crisis, edited by I. Husain and I. Diwan, 293. Washington, D.C.: World Bank, 1989.
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