Marketing Strategy - Publications - Faculty & Research

29 Oct 2021
Blog Post

Helping Women in Mexico to Live Fulfilled and Healthy Lives

for a Mexican health care startup called Moons, leading market entry, in-house production, and operations for Colombia, and interned at SAGANA, an impact investing fund, where she had the opportunity to lead an investment thesis on... View Details

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

valuation. It will consider growth potential and exit strategies for successful restaurants and emerging chains, including the advantages and disadvantages of franchising, institutional investment and leverage. We will consider the... View Details

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

accessible and useful to you,'" he said. Like Yahoo, Google also recently launched a desktop search product. Mark Kroese, general manager of information services and Merchant platform product marketing at MSN, said it is clear that... View Details

Keywords: by Julie Jette

28 Jun 2018
Cold Call Podcast

L.A. Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

Keywords: Re: Rohit Deshpande; Entertainment & Recreation; Fine Arts

01 Jun 1997
News

Blockbuster Deals

fully answered in advance. "Executives from each side may have different assumptions about which strategy and management practices will be best for the new company," Beer says. "These issues are often hidden and not discussed during... View Details

Keywords: Garry Emmons and Nancy O. Perry

22 Mar 2016
First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global... View Details

Keywords: Sean Silverthorne

28 Jan 2014
First Look

First Look: January 28

economic trends a central economic activity and shed light on the mechanics of financial markets by providing a range of statistics and information about individual firms. They also raised questions that are still relevant today. What is... View Details

Keywords: Sean Silverthorne

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

into an underserved market by allowing clients to invest as little as $5,000. Wealthfront doesn’t even charge a fee for assets of less than $10,000—and even after that charges a 0.25 percent fee, as opposed to fees of 2 to 3 percent by... View Details

Keywords: by Michael Blanding; Financial Services

April 2019
Case

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno, Donald Ngwe and George Gonzalez

In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details

Citation

Educators

Purchase

July 2000 (Revised September 2005)
Case

BMG Entertainment

By: Jan W. Rivkin and Gerrit Meier

As dramatic changes in technology and customer tastes roil the music industry, the top executives of BMG Entertainment, one of the world's largest record companies, must decide how to organize for digital distribution of music. This case includes a brief history of the... View Details

Keywords: Risk and Uncertainty; Competitive Strategy; Distribution Channels; Organizational Structure; Technological Innovation; Industry Structures; Customer Focus and Relationships; Growth and Development Strategy; Information Technology; Music Industry; Entertainment and Recreation Industry

Citation

Educators

Purchase

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more recent examples of once dominant companies that failed to adapt... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

18 Oct 2011
First Look

First Look: October 18

characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating View Details

Keywords: Sean Silverthorne

01 Dec 2006
News

Over 50 and Job Hunting?

their career experience by packaging themselves to fit market needs. “Rather than looking for openings,” she argues, “a better strategy for senior executives is to work on the principle that com-panies have... View Details

Keywords: Deborah Blagg; job hunting

01 Jun 2007
News

A Juicy Story

In the context of the computer industry at large, Professor David Yoffie explores the ups and downs of a company that’s always been a bit different in “Apple Computer, 2006.” The case poses this question: Given its 2 percent computer View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details

Keywords: Sean Silverthorne

01 Sep 2018
News

Ask the Expert: Delivering the Goods

limits innovation and efficiency. Stay tuned to the political debate to see whether the USPS will be allowed to improve. What complementary businesses need to be built? Let the market drive the answer to that question, whether it’s new... View Details

Keywords: Jen McFarland Flint

11 Sep 2012
First Look

First Look: September 11

surprisingly, local governments exercise the greatest control over urban land in cities that adopted market reforms earliest. Slavery's Scientific Management: Accounting for Mastery Author:Caitlin C.Rosenthal Publication:In Slavery's... View Details

Keywords: Sean Silverthorne

22 Jul 2008
First Look

First Look: July 22, 2008

Working PapersFixing Market Failures or Fixing Elections? Agricultural Credit in India Authors:Shawn A. Cole Abstract This paper integrates theories of political budget cycles with theories of tactical electoral redistribution to test... View Details

Keywords: Martha Lagace

February 2015
Supplement

MedCath Corporation (C)

By: Regina E. Herzlinger, Kevin Schulman and F. Fallon Upke

MedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently... View Details

Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Health Industry

Citation

Purchase

September 2002 (Revised January 2013)
Case

MedCath Corporation (A)

By: Regina E. Herzlinger and Pete Stavros

MedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently... View Details

Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Health Industry

Citation

Educators

Purchase