Publications

18 Oct 2011
First Look

First Look: October 18

environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste... View Details

Keywords: Sean Silverthorne

01 Sep 2006
News

Faculty Books

reap appropriate rewards. Consumer Capitalism by Gunnar Trumbull (Cornell University Press) The author investigates the origins of national systems of View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

02 Feb 2010
First Look

First Look: Feb. 2

the benefits of unexpected inflation are tempered by higher interest rates. We obtain that costs from inflation more than offset the benefits from reducing tax distortions. We further discuss sustainability... View Details

Keywords: Martha Lagace

August 2001 (Revised January 2015)
Case

SonoSite: A View Inside

By: Clayton Christensen and Jeremy Dann

After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the portability and ease of use of its products, or... View Details

Keywords: Customers; Disruptive Innovation; Product Positioning; Demand and Consumers

30 Jan 2018
Working Paper Summaries

Credit Supply Shocks, Network Effects, and the Real Economy

Keywords: by Laura Alfaro, Manuel García, and Enrique Moral-Benito

February 2006 (Revised August 2006)
Case

Investment Banking at Thomas Weisel Partners

By: Malcolm P. Baker and Lauren Barley

Thomas Weisel Partners (TWP), a San Francisco-based bank focusing on emerging growth companies, is considering its strategy in the context of regulatory, competitive, and legal changes. Blake Jorgensen, the chief operating officer and co-director of investment banking,... View Details

Keywords: Strategy; Business or Company Management; Conflict of Interests; Change Management; Investment Banking; Financing and Loans; Laws and Statutes; Financial Strategy; Corporate Finance; Banking Industry; San Francisco

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

01 Dec 2005
News

One-on-One with Peter Cuneo

consumer products. We’re in 25 different categories, with toys being the biggest at the moment, followed by video games. Here, our characters are managed as brands. So it’s interesting — Spider-Man is both a... View Details

Keywords: Julia Hanna; comic books; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

May 2011
Background Note

Scale Effects, Network Effects, and Investment Strategy

By: Willy Shih

This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details

Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy

September 2003 (Revised February 2005)
Case

Analyst Conflicts (A): Resolved?

By: Ashish Nanda

This case tracks the events leading to the April 2003 industry settlement on equity research in financial services companies. View Details

Keywords: Conflict of Interests; Law; Negotiation Deal; Financial Services Industry

July 2005 (Revised April 2006)
Case

Carnival Cruise Lines

By: Lynda M. Applegate, Robert Kwortnik and Gabriele Piccoli

Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide... View Details

Keywords: Consumer Behavior; Demographics; Customer Relationship Management; Knowledge Use and Leverage; Performance Improvement; Business Strategy; Travel Industry; Tourism Industry

16 Sep 2015
News

Rethink pricing to create shared—and expanded—value

consumer needs, and be transparent about pricing rationales. Finally, make certain that pricing is consistent with customers’ sense of fairness. (Published September 2015) View Details

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

Trump, the demographics of opposition to the president put unique pressure on business leaders. He is astoundingly unpopular with the young. In August, among adults under 35, Trump had a disapproval rating View Details

Keywords: by Gautam Mukunda

February 2001
Case

Free Trade vs. Protectionism: The Great Corn-Laws Debate

By: David A. Moss, Kevin P. Brennan, Matthew B. Gorin and Marian Lee

Examines the extended conflict between free traders and protectionists in nineteenth-century Britain. It culminates with Prime Minister Robert Peel's decision at the end of 1845 about whether to repeal the Corn Laws, a series of acts that had protected British... View Details

Keywords: Conflict of Interests; Trade; Governing Rules, Regulations, and Reforms; Policy; Government Legislation; Change Management; Competitive Advantage; Plant-Based Agribusiness; Market Entry and Exit; Agriculture and Agribusiness Industry; Great Britain

01 Jun 2008
News

Faculty Books

forecasts and activity-based costing); and test and update the strategy (using carefully designed management meetings to review operational and strategic data). Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of View Details

Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management

July 1996 (Revised June 2001)
Case

Atlantic Corporation-Abridged

By: Thomas R. Piper

A major paper company is considering acquiring the assets of a company that is threatened by a hostile takeover. The acquisition can be evaluated in terms of industry attractiveness, comparative advantage, and cash-flow analysis. View Details

Keywords: Projects; Cash Flow; Interest Rates; Valuation; Mathematical Methods; Horizontal Integration; Acquisition; Competitive Advantage; Aerospace Industry

January 2010 (Revised April 2010)
Case

Greenbriar Growth Partners and Microsurgery Devices

Greenbriar Growth Partners (GGP), a venture capital (VC) firm, has been an investor in Microsurgery Devices (MSD) for four-plus years and has come into conflict with the company's founder. Should the Board's nominating committee re-nominate the VC investor, and should... View Details

Keywords: Financial Crisis; Venture Capital; Private Equity; Initial Public Offering; Governing and Advisory Boards; Conflict of Interests; Medical Devices and Supplies Industry; United States