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  • 02 Aug 2004
  • What Do You Think?

For Greater Transparency, Is Section 404 an Effective Response?

an entire group of lower level functions and staff." Rich Lanza pointed out that "(Section 404) is a necessary step ... (but) more continuous controls monitoring is needed that independently... View Details
Keywords: by James Heskett
  • 02 Sep 2002
  • What Do You Think?

What Can Business Schools Do to Avoid Bad Apples?

person's commitment to service outside of their profession ... as good an indication as any of a person's commitment to more than just achieving status and making money" (Tammy Doty); 3) encouraging a school's admissions View Details
Keywords: by James Heskett
  • 21 May 2014
  • Lessons from the Classroom

CORe: HBS Powers Up Online Program on Business Fundamentals

As a Harvard Business School professor for 20 years, V.G. Narayanan has significant experience using the School's pioneering case method to teach business concepts—introducing a real-world management problem, and then using the Socratic... View Details
Keywords: by Michael Blanding; Education
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

"With $4 million, Coke may get $40 million in people's time and attention over the course of the year," says Teixeira. The Super Bowl has always been as big a battle between advertisers as a competition between the View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 12 Jun 2006
  • Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products
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