Publications

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

September 1984
Article

The Evolution of Market Risk in the U.S. Steel Industry and Implications for Required Rates of Return

By: Carliss Y. Baldwin, J. J. Tribendis and J. P. Clark

Keywords: Risk and Uncertainty; Markets; Investment Return; Steel Industry

August 1984 (Revised March 1994)
Case

The Toro Company S'no Risk Program

By: David E. Bell

Toro introduced a promotion in which purchasers of their snowthrower would receive a refund if the next winter brought only modest snowfall. The principal focus of the class is to understand what the risk implications are for the customer and for the company. May be... View Details

Keywords: Risk and Uncertainty; Customers; Insurance

July 1984 (Revised September 1986)
Case

CML Group, Inc.: Going Public (A)

By: William A. Sahlman

Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details

Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Consumer Products Industry

June 1984 (Revised June 1987)
Case

Sanford C. Bernstein & Co., Inc.

By: Andre F. Perold

Keywords: Financial Management; Investment Portfolio; Management; Financial Services Industry

25 Jun 1984
Lecture

Turning Growth Options into Real Assets

By: W. Carl Kester

Keywords: Growth and Development; Assets

June 1984 (Revised July 1999)
Background Note

Securities Law and Private Financing

By: Howard H. Stevenson and Michael J. Roberts

Describes the issues an entrepreneur faces in the process of raising private funds, and the securities laws which impact the process. Based in part on a note by R.E. Floor of the law firm of Goodwin, Procter & Hoar. View Details

Keywords: Entrepreneurship; Laws and Statutes; Private Equity; Financing and Loans

June 1984 (Revised March 1993)
Background Note

Securities Law and Public Offerings

By: Howard H. Stevenson and Michael J. Roberts

Describes the relevant securities laws which pertain to the public offering of securities, as well as the business issues and process of a public offering. View Details

Keywords: Laws and Statutes; Capital Markets; Initial Public Offering; Public Administration Industry

May 1984 (Revised August 1987)
Case

Raymond Mushroom Corp.

By: Benson P. Shapiro

In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details

Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry

April 1984
Exercise

Present Value Investment Problems

By: F. Warren McFarlan

Keywords: Investment; Valuation

February 1984 (Revised February 1986)
Case

E.I. du Pont de Nemours & Co.: Titanium Dioxide

By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick

Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details

Keywords: Forecasting and Prediction; Cash Flow; Investment Return; Growth and Development Strategy; Strategic Planning; Projects; Chemical Industry