Publications

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

01 Dec 2009
News

Hope for Reform Dims

excessive consumer and corporate debt. “Regulatory structures failed to keep up” with innovations in the marketplace, he added. Thain took the top spot at Merrill Lynch in December 2007, resigning as CEO of... View Details

Keywords: Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs; Administration of Economic Programs

October 2022
Exercise

Shanty Real Estate: Confidential Information for Homebuyer 1

By: Michael Luca, Jesse M. Shapiro and Nathan Sun

Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details

Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry

Article

Behavioral Hazard in Health Insurance

By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein

A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample... View Details

Keywords: Insurance; Consumer Behavior; Health Care and Treatment; Insurance Industry

Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general management and sales across a spectrum View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

February 2024
Technical Note

A Manager's Introduction to Passion for Work

By: Jon M. Jachimowicz

Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million U.S. job postings found that the use of the word “passion” increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers... View Details

Keywords: Recruitment; Job Search; Goals and Objectives; Interests; Personal Development and Career

September 1985
Background Note

Finding a Job with a Small Company

By: Howard H. Stevenson

Describes a process of self-evaluation for working in small companies, discusses small company issues, focuses on some basic search techniques, and ends with a little how-to section. The goal is to facilitate the process of securing a job in a small company and to show... View Details

Keywords: Decision Choices and Conditions; Higher Education; Recruitment; Work-Life Balance; Interests

01 Jan 2011
News

Peter Harf, MBA 1974

focusing the company on consumer goods. "We had a lot of marginal pieces in our portfolio," explains Harf. In those early years, Harf acquired around 25 companies. "I'm not afraid View Details

16 Jun 2003
Research & Ideas

Peeling Back the Global Brand

served no purpose at all beyond cosmetic appeal. Yet, silly as it seemed, the effect was real in terms of consumer preferences, he said. We talked about brand more and more as a hierarchy View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products

Prithvi Raj Singh Oberoi

Keywords: Hospitality, tourism

01 Dec 2014
News

Ask the Expert: A Fair Share

That’s incredibly innovative. But some of the regulations don’t address—or sometimes even prevent—this innovation. The legislative process is slow and cumbersome, and to have these regulations not be able to be responsive is a mistake. My... View Details

12 May 2015
Blog Post

A Summer Internship in General Management

FIELD courses and wanted to build my understanding of the discipline. How did your summer internship change what you wanted to do in the long term? My summer internship opened my eyes up to the rising importance View Details

January 2022
Supplement

Kornit Digital: The Amazon Warrants (C)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States

February 1986
Supplement

Kedaung Industrial Ltd., Video

By: Louis T. Wells Jr.

Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details

Keywords: Partners and Partnerships; Decisions; Investment; Consumer Products Industry; Indonesia

2016
Chapter

Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

By: Hillary Greene and Dennis Yao

This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details

Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States

November 2004
Case

The Electronic Product Code: Future Impact on the Global Food System

By: Ray A. Goldberg and James Weber

The Electronic Product Code (EPC) is a successor to the Uniform Product Code and will improve the efficiency and traceability of the global food system. This case focuses on how best to implement this new system and respect the privacy of the ultimate consumer, and the... View Details

Keywords: Information; Rights; Ethics; Consumer Behavior; Management Systems; Technology Adoption; Innovation and Invention; Food and Beverage Industry

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

capacity for cost transparency to boost purchase interest is driven by engendering consumer trust in the firm. Finally, Study 5 demonstrated the critical role of the voluntary... View Details

Keywords: Carmen Nobel

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

January 2010 (Revised April 2010)
Case

Greenbriar Growth Partners and Microsurgery Devices

Greenbriar Growth Partners (GGP), a venture capital (VC) firm, has been an investor in Microsurgery Devices (MSD) for four-plus years and has come into conflict with the company's founder. Should the Board's nominating committee re-nominate the VC investor, and should... View Details

Keywords: Financial Crisis; Venture Capital; Private Equity; Initial Public Offering; Governing and Advisory Boards; Conflict of Interests; Medical Devices and Supplies Industry; United States