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  • January 2023
  • Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
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Trelstad, Brian, Pedro Levindo, and Carla Larangeira. "Natura: Weathering the Pandemic at Brazil's Cosmetic Giant." Harvard Business School Case 323-065, January 2023.
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

like Atul Gawande, US health care may be in the process of discovering management. Of course, hospital administration has been with us as long as hospitals. But the administrator has always been a second class citizen in the workplace, a... View Details
Keywords: by Jim Heskett; Health
  • November 2024
  • Teaching Note

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell
Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details
Keywords: Cryptocurrency; Mergers and Acquisitions; Business Growth and Maturation; Business Startups; Decision Making; Going Public; Ownership Stake; Strategic Planning; Venture Capital; Problems and Challenges; Business Cycles; Digital Platforms; Emerging Markets; Market Timing; Expansion; Diversification; Valuation; Value Creation; Investment Funds; Initial Public Offering; Price; Price Bubble; Negotiation Offer; Information Technology Industry; Financial Services Industry; Brazil; Latin America
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Kluender, Raymond, Emanuele Colonnelli, and Sabrina Howell. "Mercado Bitcoin: M&A, IPO, or Series B?" Harvard Business School Teaching Note 825-092, November 2024.
  • 10 May 2016
  • First Look

May 10, 2016

Society Has Social Science Taken Over Electoral Campaigns and Should We Regret It? By: Pons, Vincent Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51036 May 2016 Harvard Business Review Embracing Agile: How to Master... View Details
Keywords: Carmen Nobel
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

wins were more frequently associated with the positive emotions and intrinsic motivation that in turn generated the creativity needed to develop innovative approaches to problems. That doesn't mean that managers don't have some control over the internal View Details
Keywords: by Michael Blanding
  • 12 Mar 2006
  • Research & Ideas

Global Poverty Needs a Global Answer

to be published by Princeton University Press. In this recent interview conducted by e-mail, Lodge is hopeful that the World Development Corporation will be formed. He explains why nonprofits aren't the answer to ending poverty and asks that executives look beyond... View Details
Keywords: by Cynthia Churchwell
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

integration across multiple offices, ancillary businesses, early adoption of financial reporting software, and consensus-based decision making. The firm was proud of its corporate culture and sought to maintain it as it grew, bringing in... View Details
Keywords: Sean Silverthorne
  • 17 May 2004
  • Research & Ideas

Why We Don’t Study Corporate Responsibility

making money is the sole objective of the corporation. A: Their arguments should be taken quite seriously. In fact, we suggest that recognizing the significance of concerns on both sides of the debate is central for understanding how to... View Details
Keywords: by Manda Salls
  • 01 May 2007
  • First Look

First Look: May 1, 2007

find that MNCs expand the scale of their activities in reforming countries after IPR reform. MNCs that make extensive use of intellectual property disproportionately increase their use of inputs. There is an overall expansion of... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

revenue effect (increased payment from higher-ranked advertisers like A can exceed the direct effect (increased payment by the lowest-ranked advertiser, i.e., B. So minimum bids matter even more than intuition suggests. Other Google View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

  Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on consumer-spending View Details
Keywords: Martha Lagace
  • 07 May 2013
  • First Look

First Look: May 7

during peaks of the private equity market, when the parent banks arrange more debt financing for in-house transactions yet have the lowest exposure to debt. Using financing terms and ex-post performance, we show that overall banks do not View Details
Keywords: Carmen Nobel
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
Keywords: by John Quelch; Advertising
  • 21 Apr 2015
  • First Look

First Look: April 21

for being a competitive aggressor, small brands are rewarded when they compete aggressively. Our findings illuminate how small brands can benefit from the presence of a large competitor and provide a process understanding of how consumers... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

entrepreneurial spirit, these ventures serve this atypical demand by acting as matchmakers between donors and health care areas. Such a development makes many observers pause since there is a strong taboo in many countries—including the... View Details
Keywords: by Michel Anteby; Health
  • 15 Sep 2003
  • Research & Ideas

The Lessons of New-Market Disruption

test systems. HP experienced both a financial loss and a morale loss, while Teradyne capitalized on an opportunity and preempted a market migration away from its products. Ultimately, financial expectations drove decisions that... View Details
Keywords: by Clark Gilbert; Technology
  • 10 Jan 2017
  • First Look

First Look at New Research: January 10, 2017

“Who are the world’s best negotiators? What makes them effective?” Inevitably Henry Kissinger’s name comes up as an elite, if controversial, negotiator from whom we can learn a great deal. At a time of rancorous divisions in American... View Details
Keywords: Sean Silverthorne
  • January 2024
  • Case

Frank Cornelissen: The Great Sulfite Debate (A)

By: Tiona Zuzul and Susan Pinckney
In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Agriculture and Agribusiness Industry; Europe; Italy
Citation
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Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
  • May 2022
  • Supplement

Maestro Pizza (C): Taking the Fight Outside

By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details
Keywords: Competitive Strategy; Competitive Advantage; Competition; Market Entry and Exit; Emerging Markets; Business Startups; Corporate Entrepreneurship; Product Positioning; Disruption; Disruptive Innovation; Advertising; Advertising Campaigns; Social Media; Forecasting and Prediction; Crisis Management; Growth and Development Strategy; Brands and Branding; Product Development; Production; Service Delivery; Business Growth and Maturation; Financial Statements; Cost Management; Analysis; Quality; Performance Consistency; Customer Satisfaction; Profit; Family Ownership; Food and Beverage Industry; Middle East; Saudi Arabia
Citation
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Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

from within the organization and from without and summarizes the strategic issues facing Allstate in early 2007. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708485 ATH MicroTechnologies, Inc. (A): View Details
Keywords: Martha Lagace
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