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12 Apr 2016
First Look

April 12, 2016

or a combination—can catalyze leaders' listening skills, reveal what does or doesn't work inside the organization, highlight hidden challenges and opportunities, and generate essential competitive intelligence. It can promote engagement... View Details

Keywords: Sean Silverthorne

Web

Case Development - Faculty & Research

governmental leaders, sometimes working together with a colleague at HBS or at other academic institutions. The Case Studies for Harvard Business School brochure is a helpful resource to organizations... View Details

Web

Race, Gender & Equity

Business School Educator Resources Diversity is critical to teaching and learning. Explore cases that showcase a diverse range of leaders and teaching materials to help you foster equity and inclusion in the... View Details

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

the case are JetBlue's dependence on a reservations system that relies on a dispersed workforce (many agents worked flexible hours from home) and the Web—a low-cost solution that works well until thousands... View Details

Keywords: by Julia Hanna; Air Transportation

October 1990
Case

Manufacturers Hanover Corp.: Customer Profitability Report

By: Robert S. Kaplan

Banking company noting declining profitability from its traditional lending activities has started to measure the total profitability of its lending relationships. A loan pricing model estimates the profit and return-on-equity from commercial loans. Additional work was... View Details

Keywords: Investment Return; Revenue; Commercial Banking; Banks and Banking; Customer Value and Value Chain; Banking Industry

27 Apr 2022
News

Creating a Culture of Inspired Workers

Article

Experiments in Open Innovation at Harvard Medical School

By: Eva C. Guinan, Kevin J. Boudreau and Karim R. Lakhani

Harvard Medical School seems an unlikely organization to open up its innovation process. By most measures, the more than 20,000 faculty, research staff and graduate students affiliated with Harvard Medical School are already world class and at the top of the medical... View Details

Keywords: Health Disorders; Collaborative Innovation and Invention; Boston

Find at Harvard

June 1989 (Revised May 1993)
Case

Rossin Greenberg Seronick & Hill, Inc. (A)

By: John A. Quelch

Rossin Greenberg Seronick & Hill (RGSH), a New England advertising agency, was keen to secure the account of Microsoft Corp. The case describes the bid for the account, which included the submission of a "flier" referring to knowledge of a competitor's plans, as a... View Details

Keywords: Ethics; Marketing; Advertising; Advertising Industry; New England

July–September 2020
Article

Innovation Contest: Effect of Perceived Support for Learning on Participation

By: Olivia Jung, Andrea Blasco and Karim R. Lakhani

Background: Frontline staff are well positioned to conceive improvement opportunities based on first-hand knowledge of what works and does not work. The innovation contest may be a relevant and useful vehicle to elicit staff ideas. However, the success of the... View Details

Keywords: Contest; Innovation; Employee Engagement; Organizational Learning; Health Care; Health Care Delivery; Innovation and Invention; Organizations; Learning; Employees; Perception; Health Care and Treatment

Find at Harvard

June 2008 (Revised October 2009)
Case

InnoCentive.com (A)

By: Karim R. Lakhani

InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details

Keywords: Collaborative Innovation and Invention; Open Source Distribution; Research and Development; Competition; Cooperation

December 2019 (Revised June 2025)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Brands and Branding; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

10 Dec 2013
First Look

First Look: December 10

this connection works primarily through lower employment growth of start-ups in cities that are closer to mines. These effects hold in cold and warm regions alike and in industries that are not directly... View Details

Keywords: Sean Silverthorne

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

Companies have been aspiring to bust silos for well over a decade, but growing demand for end-to-end customer experiences has made cross-functional work imperative. Roundtable participants agreed that... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

January 2023
Case

Cleave Therapeutics: Taking a Risk on Oncology Drug Discovery

By: Regina Herzlinger and Brian Walker

What should a successful executive (HBS Baker Scholar) assess as her next move as the CEO of a firm with a promising and yet uncertain new drug? Amy Burroughs’ mandate to successfully commercialize Cleave Therapeutics’ drug for a cancer with no current successful... View Details

Keywords: Product Development; Leadership; Health Testing and Trials; Research and Development; Risk and Uncertainty; Financial Condition; Partners and Partnerships; Pharmaceutical Industry