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  • All HBS Web  (20,091)
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  • December 2010
  • Case

Digital Divide

By: Sunil Gupta
In November 2010, Charles Henry, chief marketing officer of a major consumer packaged goods company, was trying to convince his senior managers to enhance the digital presence of the company's brands by significantly increasing their online marketing budget. However,... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Marketing Communications; Marketing Strategy; Information Technology
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Gupta, Sunil. "Digital Divide." Harvard Business School Case 511-092, December 2010.
  • May 2018
  • Teaching Note

Mubadala and EBX: To X or to X It?

By: Nori Gerardo Lietz and Sayiddah Fatima McCree
On April 3, 2013, Hani Barhoush and Oscar Fahlgren of Mubadala Capital (“Mubadala”) considered how to salvage Mubadala’s $2 billion preferred equity investment of a 5.63% stake in the EBX Group. At the time, EBX was the holding company of a myriad of subsidiaries and... View Details
Keywords: Bankruptcy; Cross Border; Negotiations; UAE; Oil And Gas; Finance; Strategy; Negotiation; Insolvency and Bankruptcy; Private Equity; Restructuring; Energy Industry; Real Estate Industry; Shipping Industry; Financial Services Industry; Banking Industry; Brazil; Middle East
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Lietz, Nori Gerardo, and Sayiddah Fatima McCree. "Mubadala and EBX: To X or to X It?" Harvard Business School Teaching Note 218-098, May 2018.
  • 26 Oct 2020
  • Video

Shirley Zinn

Shirley Zinn, the Non-Executive Director of Sanlam and former Head of Human Resources at Standard Bank South Africa, explains the hardships of growing up in Cape Town’s Cape Flats in the 1960s, and the importance of possessing strong values and intent in the struggle... View Details
  • September 2005 (Revised August 2006)
  • Case

Bain & Company's IT Practice (A)

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details
Keywords: Expansion; Information Technology; Experience and Expertise; Consulting Industry
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McAfee, Andrew P. "Bain & Company's IT Practice (A)." Harvard Business School Case 606-010, September 2005. (Revised August 2006.)
  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
  • July 2024
  • Article

AI, ROI, and Sales Productivity

By: Frank V. Cespedes
Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details
Keywords: ROI; AI and Machine Learning; Sales; Investment Return
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Cespedes, Frank V. "AI, ROI, and Sales Productivity." Top Sales Magazine (July 2024), 12–13.
  • March 2012 (Revised July 2018)
  • Case

V-Cola: General Instructions

By: Ian Larkin and Hal Movius
V-Cola is a six-party exercise that simulates a negotiation between a boutique advertising agency and a beverage company that is launching a new product. Each of the six parties has different incentives and information, which leads to a complex, realistic simulation... View Details
Keywords: Negotiation Process; Contracts; Information; Motivation and Incentives; Advertising Industry; Food and Beverage Industry
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Larkin, Ian, and Hal Movius. "V-Cola: General Instructions." Harvard Business School Case 912-043, March 2012. (Revised July 2018.)
  • 11 Aug 2015
  • News

The Top Questions Facing Alphabet, the New Google Conglomerate

  • 05 Jun 2018
  • News

Schultz 2020? Other C.E.O.s Will Be Watching Closely

  • June 2005 (Revised October 2007)
  • Background Note

Market Efficiency

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zachary Page and Paul Passoni
Covers how prices react to information, the incentives for bringing information into prices, and the paradox of market efficiency in equilibrium--for investors to work hard keeping markets efficient, they must always be somewhat inefficient at the margin. Uses separate... View Details
Keywords: Market Design; Price
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Coval, Joshua D., Erik Stafford, Rodrigo Osmo, John Jernigan, Zachary Page, and Paul Passoni. "Market Efficiency." Harvard Business School Background Note 205-081, June 2005. (Revised October 2007.)
  • January 1994
  • Case

National Convenience Stores, Inc.

By: Steven R. Fenster, Stuart C. Gilson and Roy Burstin
National Convenience Stores seeks to emerge from Chapter 11. Central to the nature of the reorganization plan is the company's determining enterprise value. The various constituencies (secured debt, unsecured debt, etc.) will seek to find an enterprise value that... View Details
Keywords: Capital Structure; Valuation; Restructuring; Strategic Planning; Borrowing and Debt; Food and Beverage Industry; Texas
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Fenster, Steven R., Stuart C. Gilson, and Roy Burstin. "National Convenience Stores, Inc." Harvard Business School Case 294-068, January 1994.

    W. Carl Kester

    Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details

    Keywords: asset management; banking; education industry; financial services; investment banking industry; pharmaceuticals; private equity (LBO funds)
    • March 2021
    • Article

    Parental Burnout Around the Globe: A 42-Country Study

    By: Isabelle Roskam, Joyce Aguiar, Ege Akgun, Gizem Arikan, Mariana Artavia, Herve Avalosse, Kaisa Aunola, Michael Bader, Claire Bahati, Elizabeth J. Barham, Elaine Besson, Wim Beyers, Emilie Boujut, Maria Elena Brianda, Anna Brytek-Matera, Neomie Carbonneau, Filipa Cesar, Bin-Bin Chen, Geraldine Dorard, Luciana Carla dos Santos Elias, Sandra Dunsmuir, Natalia Egorova, Nicolas Favez, Anne-Marie Fontaine, Heather Foran, Julia Fricke, Kaichiro Furutani, Laura Gallee, Myrna Gannage, Maria Gaspar, Lucie Godbout, Amit Goldenberg, James J. Gross, Maria Ancuta Gurza, Ruby Hall, Muhammad Aamir Hashmi, Ogma Hatta, Mai Helmy, Thi Van Hoang, Mai Trang Huynh, Emerence Kaneza, Taishi Kawamoto, Goran Knezevic, Bassantea Lodegaena Kpassagou, Ljiljana B. Lazarevic, Sarah Le Vigouroux, Astrid Lebert-Charron, Vanessa Leme, Gao-Xian Lin, Carolyn MacCann, Denisse Manrique-Millones, Marisa Marias, Maria Isabel Miranda-Orrego, Marina Miscioscia, Clara Morgades-Bamba, Seyyedeh Fatemeh Mousavi, Badra Moutassem-Mimouni, Ana Muntean, Hugh Murphy, Alexis Ndayizigiye, Josue Ngnombouowo Tenkue, Sally Olderbak, Sophie Ornawka, Fatumo Osman, Daniela Oyarce-Cadiz, Pablo A Perez-Diaz, Konstantinos V Petrides, Claudia Pineda-Marin, Katharina Prandstetter, Alena Prikhidko, Ricardo T Ricci, Fernando Salinas-Quiroz, Raquel Sanchez-Rodriguez, Ainize Sarrionandia, Celine Scola, Vincent Sezibera, Paola Silva, Alessandra Simonelli, Bart Soenens, Emma Sorbring, Matilda Sorkkila, Charlotte Schrooyen, Elena Stanculescu, Elena Starchenkova, Dorota Szczygiel, Javier Tapia, Thi Minh Thuy Tri, Melissa Tremblay, A. Meltem Ustandag-Budak, Maday Valdes Pacheco, Hedwig van Bakel, Lesley Verhofstadt, Jaqueline Wendland, Saengduean Yotanyamaneewong and Moira Mikolajczak
    High levels of stress in the parenting domain can lead to parental burnout, a condition that has severe consequences for both parents and children. It is not yet clear, however, whether parental burnout varies by culture, and if so, why it might do so. In this study,... View Details
    Keywords: Exhaustion; Culture; Individualism; Collectivism; Prevalence; Family and Family Relationships; Values and Beliefs; Global Range
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    Roskam, Isabelle, Joyce Aguiar, Ege Akgun, Gizem Arikan, Mariana Artavia, Herve Avalosse, Kaisa Aunola, Michael Bader, Claire Bahati, Elaine Besson, Wim Beyers, Emilie Boujut, Maria Elena Brianda, Anna Brytek-Matera, Neomie Carbonneau, Filipa Cesar, Bin-Bin Chen, Geraldine Dorard, Luciana Carla dos Santos Elias, Sandra Dunsmuir, Natalia Egorova, Nicolas Favez, Anne-Marie Fontaine, Heather Foran, Julia Fricke, Kaichiro Furutani, Laura Gallee, Myrna Gannage, Maria Gaspar, Lucie Godbout, Amit Goldenberg, Maria Ancuta Gurza, Ruby Hall, Muhammad Aamir Hashmi, Ogma Hatta, Mai Helmy, Thi Van Hoang, Mai Trang Huynh, Emerence Kaneza, Taishi Kawamoto, Goran Knezevic, Bassantea Lodegaena Kpassagou, Sarah Le Vigouroux, Astrid Lebert-Charron, Vanessa Leme, Gao-Xian Lin, Carolyn MacCann, Denisse Manrique-Millones, Marisa Marias, and Maria Isabel Miranda-Orrego. "Parental Burnout Around the Globe: A 42-Country Study." Affective Science 2, no. 1 (March 2021): 58–79.
    • 08 Jun 2015
    • News

    USA TODAY publisher Kramer to retire before Gannett print spinoff

    • 16 Jun 2009
    • First Look

    First Look: June 16

    economic theory of GAAP under the assumption that GAAP's objective is to facilitate efficient capital allocation within an economy. The theory predicts that GAAP, as shaped by the economic forces of demand... View Details
    Keywords: Martha Lagace
    • March 2018 (Revised June 2018)
    • Case

    Knowledge Sharing at REMA 1000 (A)

    By: Tatiana Sandino and Olivia Hull
    A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details
    Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway
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    Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)
    • Spring 2012
    • Article

    The Need for Sector-Specific Materiality and Sustainability Reporting Standards

    By: Robert G. Eccles, Michael P. Krzus, Jean Rogers and George Serafeim
    Even though the supply of sustainability information has increased considerably in the last decade, companies are still failing to disclose material information in a comparable format. We believe this has two downsides. On the one hand, companies are not adequately... View Details
    Keywords: Sustainability; Reporting; Standard Setting; Regulation; Environmental Sustainability; Accounting; Standards; Integrated Corporate Reporting; Corporate Disclosure; Competitive Advantage; Capital Markets; Accounting Industry; United States
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    Eccles, Robert G., Michael P. Krzus, Jean Rogers, and George Serafeim. "The Need for Sector-Specific Materiality and Sustainability Reporting Standards." Journal of Applied Corporate Finance 24, no. 2 (Spring 2012): 65–71.
    • January–February 2019
    • Article

    What Does Your Corporate Brand Stand For?

    By: Stephen A. Greyser and Mats Urde
    While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
    A strong corporate identity provides direction and... View Details
    Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
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    Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
    • November 2016
    • Article

    Corporate Sustainability: First Evidence on Materiality

    By: Mozaffar Khan, George Serafeim and Aaron Yoon
    Using newly available materiality classifications of sustainability topics, we develop a novel dataset by hand-mapping sustainability investments classified as material for each industry into firm-specific sustainability ratings. This allows us to present new evidence... View Details
    Keywords: Sustainability; Investments; Corporate Social Responsibility; Accounting; Corporate Reporting; Regulation; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Investment; Corporate Governance
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    Khan, Mozaffar, George Serafeim, and Aaron Yoon. "Corporate Sustainability: First Evidence on Materiality." Accounting Review 91, no. 6 (November 2016): 1697–1724.
    • 13 Oct 2021
    • Video

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