Publications

16 Apr 2001
Research & Ideas

Breaking the Code of Change

Theory O change, Scott Paper operated in a highly competitive, cyclical, capital-intensive global industry. Like Champion International, it operated in two different segments of the paper industry and had several businesses in markets... View Details

Keywords: by Michael Beer & Nitin Nohria

16 Feb 2012
Working Paper Summaries

Platform Competition Under Partial Belief Advantage

Keywords: by Hanna Halaburda & Yaron Yehezkel; Consumer Products

11 Oct 2011
Working Paper Summaries

US Healthcare Reform and the Pharmaceutical Industry

Keywords: by Arthur Daemmrich; Pharmaceutical; Health

March 2010 (Revised February 2013)
Case

NFL UK

By: Elie Ofek, David B. Godes and Peter Wickersham

The NFL faces a decision on how to continue efforts to grow its fanbase in the U.K. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan.... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Innovation and Invention; Brands and Branding; Marketing Strategy; Sports; Expansion; Sports Industry; Europe; United Kingdom; United States

April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

September 2014 (Revised June 2016)
Case

Whole Foods: The Path to 1,000 Stores

By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock

The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also... View Details

Keywords: Human Capital; Food; Expansion; Market Entry and Exit; Operations; Strategy; Retail Industry; Food and Beverage Industry; United States

01 Jan 2007
News

Jaime Augusto Zobel de Ayala, MBA 1987

trouble letting go, he gave us freedom to sink or swim." The brothers have pursued a strategy of maintaining Ayala's core strength—extensive, large-scale, high-end real estate development in and around Manila—while expanding their investments in the middle View Details

April 2020
Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

By: Jill Avery

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Technology Industry; United States; North America

22 Jun 2007
Working Paper Summaries

Proprietary vs. Open Two-Sided Platforms and Social Efficiency

Keywords: by Andrei Hagiu; Video Game; Web Services

March 2020
Article

Synergistic Value in Vertically Integrated Power-to-Gas Energy Systems

By: Gunther Glenk and Stefan Reichelstein

In vertically integrated energy systems, integration frequently entails operational gains that must be traded off against the requisite cost of capacity investments. In the context of the model analyzed in this study, the operational gains are subject to inherent... View Details

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October 2017 (Revised August 2020)
Case

RB

By: Joshua Margolis, Vincent Dessain and Jerome Lenhardt

As 2016 was approaching its end, Rakesh Kapoor, CEO of RB, one of the world’s major fast moving consumer goods (FMCG) companies, envisioned the prospect of a major acquisition that would add a line of health-related products that promised growth in the developing... View Details

Keywords: Organization Behavior; Corporate Culture; Mergers ＆ Acquisitions; Growth; Geographic Development; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; France

This paper proposes a new approach to social cost-benefit analysis using a model in which a benevolent government chooses risky projects in the presence of market failures and tax distortions. The government internalizes market failures and therefore perceives project... View Details

February 2011
Exercise

Pitch Your Project!

By: Thomas Steenburgh

No matter what you do later in your career, you are going to have to learn how to pitch ideas. Perhaps you will want to convince a venture capitalist to invest in your new business idea. Perhaps you will want to convince your company to develop an innovative product.... View Details

Keywords: Business Plan; Change; Venture Capital; Governing and Advisory Boards; Collaborative Innovation and Invention; Marketing; Product Development; Interests; Complexity; Chicago; New York (state, US)

16 Jul 2012
Research & Ideas

Are You a Strategist?

From its early days, the book explains, IKEA set out to create "a better everyday life for the many." The retailer did this by addressing an unmet market need, offering customers an extensive range of practical, well-designed furnishings... View Details

Keywords: by Carmen Nobel

Research Summary

Performance Management Systems in Healthcare

By: Susanna Gallani

Performance management in healthcare provider organizations presents particular challehges, motivate by historical industry practices, market structures and dynamics, and cultural peculiarities. Through her research studies and case studies, Prof. Gallani explores... View Details

Keywords: Performance Management; Compensation; Incentive Systems; Burnout; Health Industry

Research Summary

Rare Consumption Disasters

By: Emil N. Siriwardane

Another defining feature of financial crises is consumption disasters, or large drops in aggregate consumption. Rather than taking the standard approach of seeking implications of such rare disasters for asset pricing in consumption data, Professor Siriwardane asks... View Details

August 2006 (Revised June 2007)
Case

Shapiro Global

By: Thomas J. DeLong, Michael Brookshire, Monica Haugen, Michelle Kravetz and Sarah Sommer

Su Yee Goh, a director in a Singapore office, considers a proposal by a pregnant female executive for an alternative work arrangement so that she could both continue to work and spend more time with her family. Goh wants to keep the executive at Shapiro Global, but is... View Details

Keywords: Disruption; Globalized Firms and Management; Employee Relationship Management; Retention; Work-Life Balance; Singapore