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  • All HBS Web  (11,610)
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  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

who'd lost their insurance, and older people who didn't know they were eligible for Medicare. Consumers also had differing levels of enthusiasm about signing up for insurance, ranging from excited to cynical... View Details
Keywords: by Michael Blanding; Health
  • July 23, 2019
  • Article

Is the U.S. on Its Way to Becoming a Cashless Society?

By: Shelle Santana
The rise of digital payments, including credit cards, debit cards, and mobile payments systems, have contributed to the steady shift in payment practices among consumers. According to the FDIC, cash represented just 30% of all payments in 2017, and the percentage of... View Details
Keywords: Payment Methods; Cash; Credit Cards; Consumer Behavior; Change; United States
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Santana, Shelle. "Is the U.S. on Its Way to Becoming a Cashless Society?" Harvard Business Review (website) (July 23, 2019).
  • January 1990 (Revised February 1993)
  • Case

Selling Durable Goods

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details
Keywords: Price; Consumer Behavior; Monopoly
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Brandenburger, Adam M., and Vijay Krishna. "Selling Durable Goods." Harvard Business School Case 190-110, January 1990. (Revised February 1993.)

    Sanjay Bansal

    Keywords: Tea, agribusiness
    • 2023
    • Working Paper

    Interest-Rate Risk and Household Portfolios

    By: Sylvain Catherine, Max Miller, James Paron and Natasha Sarin
    How are households exposed to interest-rate risk? When rates fall, households face lower future expected returns but those holding long-term assets—disproportionately the wealthy and middle-aged—experience capital gains. We study the hedging demand for long-term assets... View Details
    Keywords: Portfolio Choice; Social Security; Interest Rates; Investment Portfolio; Equality and Inequality; Welfare
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    Catherine, Sylvain, Max Miller, James Paron, and Natasha Sarin. "Interest-Rate Risk and Household Portfolios." Working Paper, October 2023. (Reject and Resubmit, American Economic Review.)
    • 21 May 2009
    • Working Paper Summaries

    Do Friends Influence Purchases in a Social Network?

    Keywords: by Raghuram Iyengar, Sangman Han & Sunil Gupta; Technology
    • 12 Mar 2008
    • Working Paper Summaries

    Allocating Marketing Resources

    Keywords: by Sunil Gupta & Thomas J. Steenburgh
    • March 2015
    • Article

    Monetary Policy and Long-Term Real Rates

    By: Samuel G. Hanson and Jeremy C. Stein
    Changes in monetary policy have surprisingly strong effects on forward real rates in the distant future. A 100 basis point increase in the two-year nominal yield on a Federal Open Markets Committee announcement day is associated with a 42 basis point increase in the... View Details
    Keywords: Policy; Interest Rates; Economics
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    Hanson, Samuel G., and Jeremy C. Stein. "Monetary Policy and Long-Term Real Rates." Journal of Financial Economics 115, no. 3 (March 2015): 429–448.
    • January 2010 (Revised April 2010)
    • Case

    Greenbriar Growth Partners and Microsurgery Devices

    Greenbriar Growth Partners (GGP), a venture capital (VC) firm, has been an investor in Microsurgery Devices (MSD) for four-plus years and has come into conflict with the company's founder. Should the Board's nominating committee re-nominate the VC investor, and should... View Details
    Keywords: Financial Crisis; Venture Capital; Private Equity; Initial Public Offering; Governing and Advisory Boards; Conflict of Interests; Medical Devices and Supplies Industry; United States
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    El-Hage, Nabil N., and Kristin Elaine Meyer. "Greenbriar Growth Partners and Microsurgery Devices." Harvard Business School Case 310-060, January 2010. (Revised April 2010.)
    • March 2016 (Revised March 2022)
    • Teaching Note

    Evive Health and Workplace Influenza Vaccinations

    By: John Beshears
    Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
    Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
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    Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Teaching Note 916-049, March 2016. (Revised March 2022.)
    • July 2009
    • Article

    Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect

    By: C. K. Morewedge, L. L. Shu, D. T. Gilbert and T. D. Wilson
    People typically demand more to relinquish the goods they own than they would be willing to pay to acquire those goods if they didn't already own them (the endowment effect). The standard economic explanation of this phenomenon is that people expect the pain of... View Details
    Keywords: Value; Judgments; Consumer Behavior; Attitudes
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    Morewedge, C. K., L. L. Shu, D. T. Gilbert, and T. D. Wilson. "Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect." Journal of Experimental Social Psychology 45, no. 4 (July 2009): 947–951.
    • August 2018 (Revised September 2018)
    • Case

    Predicting Purchasing Behavior at PriceMart (A)

    By: Srikant M. Datar and Caitlin N. Bowler
    This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details
    Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction
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    Datar, Srikant M., and Caitlin N. Bowler. "Predicting Purchasing Behavior at PriceMart (A)." Harvard Business School Case 119-025, August 2018. (Revised September 2018.)
    • 23 Apr 2014
    • HBS Case

    Are Electronic Cigarettes a Public Good or Health Hazard?

    When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
    Keywords: by Michael Blanding; Food & Beverage; Advertising
    • 2005
    • Book

    Renewing Unilever: Transformation and Tradition

    By: Geoffrey Jones
    This book examines the history of Unilever over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand... View Details
    Keywords: Business History; Decision Making; Organizational Culture; Globalization; Transformation; Human Resources; Business Strategy; Brands and Branding; Innovation and Invention; Consumer Products Industry
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    Jones, Geoffrey. Renewing Unilever: Transformation and Tradition. Oxford: Oxford University Press, 2005.
    • January 2022
    • Supplement

    SpartanNash Company: The Amazon Warrants (B)

    By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
    A continuation of the events described in the (A) Case, “SpartanNash Company: The Amazon Warrants,” (HBS Case No. 222-022). View Details
    Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States
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    Esty, Benjamin C., E. Scott Mayfield, and Daniel Fisher. "SpartanNash Company: The Amazon Warrants (B)." Harvard Business School Supplement 222-033, January 2022.
    • October 2022
    • Exercise

    Shanty Real Estate: Confidential Information for Homebuyer 1

    By: Michael Luca, Jesse M. Shapiro and Nathan Sun
    Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
    Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry
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    Luca, Michael, Jesse M. Shapiro, and Nathan Sun. "Shanty Real Estate: Confidential Information for Homebuyer 1." Harvard Business School Exercise 923-016, October 2022.

      Jack Ewing

      Keywords: Ecotourism
      • 2012
      • Article

      Demand and Capacity Management in Air Transportation

      This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on airlines and their passengers. Significant... View Details
      Keywords: Demand Management; Capacity Management; Mathematical Modeling; Congestion And Delays; Trends And Opportunities; Demand and Consumers; Air Transportation; Mathematical Methods; Performance Capacity; Air Transportation Industry
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      Barnhart, Cynthia, Douglas S. Fearing, Amedeo Odoni, and Vikrant Vaze. "Demand and Capacity Management in Air Transportation." EURO Journal on Transportation and Logistics 1, nos. 1-2 (2012): 135–155.
      • 20 Mar 2012
      • First Look

      First Look: March 20

      consumers and producers, and such changes typically required the mobilization of political power to overcome resistance to such changes. In order to support such developmental changes, the political... View Details
      Keywords: Sean Silverthorne
      • Career Coach

      Rich Schneider

      deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in... View Details
      Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
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