Publications

25 Aug 2009
First Look

First Look: August 25

reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing consumers... View Details

Keywords: Martha Lagace

January 1990 (Revised February 1993)
Case

Selling Durable Goods

Examines the pricing policy for a firm that is a monopoly supplier of a durable good. Lowering price over time in an attempt to increase market penetration seems desirable. But doing so may also cause some buyers to postpone their purchases. Describes these... View Details

Keywords: Price; Consumer Behavior; Monopoly

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

Summing Up Let's hear it for deregulation, at least its long-term effects. It's well worth the short-term disruptions and consumer confusion. That's the near-unanimous judgement of those View Details

Keywords: by James Heskett

2023
Working Paper

Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov

Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details

Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior

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21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing... View Details

Keywords: by Carmen Nobel

2011
Book

Accelerating Energy Innovation: Insights from Multiple Sectors

By: Rebecca Henderson and Richard G. Newell

Accelerating energy innovation could be an important part of an effective response to the threat of climate change. Written by a stellar group of experts in the field, this book complements existing research on the subject with an exploration of the role that public... View Details

Keywords: Energy Sources; Innovation and Invention; Climate Change; Policy; Competition; Demand and Consumers; Finance; Energy Industry

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September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

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August 2018 (Revised September 2018)
Case

Predicting Purchasing Behavior at PriceMart (A)

By: Srikant M. Datar and Caitlin N. Bowler

This case follows VP of Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded... View Details

Keywords: Data Science; Analytics and Data Science; Analysis; Consumer Behavior; Forecasting and Prediction

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

2008
Working Paper

Where Does It Go? Spending by the Financially Constrained

By: Shawn A. Cole, John Thompson and Peter Tufano

In this paper, we analyze the spending decisions of over 1.5 million Americans who vary in their degree of revealed credit constraints. Specifically, we analyze how these Americans spend their income tax refunds, using transaction-level data from a stored-value card... View Details

Keywords: Decision Choices and Conditions; Credit; Personal Finance; Spending; Taxation; Consumer Behavior; United States

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February 2024
Technical Note

A Manager's Introduction to Passion for Work

By: Jon M. Jachimowicz

Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million U.S. job postings found that the use of the word “passion” increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers... View Details

Keywords: Recruitment; Job Search; Goals and Objectives; Interests; Personal Development and Career

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

music that consumers encounter? Those questions were debated at the "Digital Music: Recreating the Industry" panel on March 30 the at the Digital Initiative Summit at Harvard Business School. "It's View Details

Keywords: Re: Felix Oberholzer-Gee; Music

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

April 2009
Supplement

Supply Chain Optimization at Hugo Boss (B) - The M-Ratio

By: Ananth Raman, Nicole DeHoratius and Zahra Kanji

We evaluate the impact of a supply chain pilot implemented at Hugo Boss. This pilot entailed altering the way in which Hugo Boss orders from its suppliers. We explore the challenge of assessing the impact of supply chain change, the link between operational performance... View Details

Keywords: Supply Chain; Performance Evaluation; Problems and Challenges; Sales; Change; Valuation; Consumer Products Industry

04 Jan 2012
First Look

First Look: January 4

changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal View Details

Keywords: Carmen Nobel

October 2022
Exercise

Shanty Real Estate: Confidential Information for Homebuyer 1

By: Michael Luca, Jesse M. Shapiro and Nathan Sun

Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details

Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry

January 2022
Supplement

Kornit Digital: The Amazon Warrants (C)

By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher

As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details

Keywords: Valuation; Value Creation; Consumer Behavior; Negotiation; Distribution; Ownership; Partners and Partnerships; Business Strategy; Equity; Distribution Industry; Food and Beverage Industry; United States