Innovation And Management - Publications - Faculty & Research

13 Oct 2021
News

Executive Education Courses in Social Entrepreneurship and Nonprofit Leadership

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, View Details

Keywords: by Benson Shapiro

2012
Book

Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data

By: Thomas H. Davenport

This book, an edited collection of research papers from the International Institute of Analytics, addresses a wide variety of key topics in managing business analytics and big data at the enterprise level. It includes key applications of analytics, human and... View Details

Keywords: Business Analytics; Big Data; Business or Company Management; Analytics and Data Science; Management Practices and Processes; Mathematical Methods; Information Management

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25 Jul 2023
Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

access to therapies in low- and middle-income countries, told the BiGS Fix: “It is no longer acceptable that these highly innovative medicines and vaccines are only available... View Details

Keywords: by Esther Schrader; Pharmaceutical; Health

November 2012 (Revised July 2012)
Supplement

Andrew Sullivan and Faraway Ltd (C): Anthony Pierce of John Lewis

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Management; Sales; Marketing; Consumer Products Industry; United Kingdom

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2010
Book

The American Bourgeoisie: Distinction and Identity in the Nineteenth Century

By: Julia Rosenbaum and Sven Beckert

What precisely constitutes an American bourgeoisie? Scholars have grappled with the question for a long time. Economic positions—the ownership of capital, for instance—most obviously defines this group. Control of resources cannot explain, however, the emergence of... View Details

Keywords: Literacy; Income; Identity; Culture; Economics; United States

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May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details

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November 2013
Article

Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella

Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details

Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States

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2020
Chapter

Reserve Accumulation, Sovereign Debt, and Exchange Rate Policy

By: Laura Alfaro and Fabio Kanczuk

In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically. Additionally, emerging countries are increasingly deviating from inflation targeting regimes, managing their exchange rate and engaging in... View Details

Keywords: Reserves; Exchange Rate; Sovereign Finance; Currency Exchange Rate; Policy

Citation

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

In the 1950s, most Americans probably couldn’t name the CEOs of the largest companies in the United States, including General Motors, United States Steel, and Standard Oil. But these days, some of the most successful businesses have... View Details

Keywords: by Dina Gerdeman

27 Nov 2013
Working Paper Summaries

Skilled Immigration and the Employment Structures of US Firms

Keywords: by Sari Pekkala Kerr, William R. Kerr & William F. Lincoln

1999
Chapter

Small Businesses, Innovation, and Public Policy

By: Josh Lerner

Keywords: Innovation and Invention; Innovation and Management; Policy; Government and Politics; Business and Government Relations

Citation

Jun 19 2018
Testimonial

Faculty Who Challenge and Inspire

December 2020 (Revised March 2021)
Case

eXp Realty and the Virbela Platform

By: Prithwiraj Choudhury, Jan Bena, David Rowat and Emma Salomon

As he considered his plans for the future, Glenn Sanford, CEO of eXp World Holdings, Inc., faced an exciting conundrum. He had built the first all-remote real estate brokerage firm, eXp Realty, which had been growing exponentially and was thriving, even amidst the... View Details

Keywords: Real Estate; All Remote; Virtual Platform; Internet and the Web; Strategy; Decision Making; Resource Allocation; Digital Platforms; Real Estate Industry; Technology Industry

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July 2023
Case

HealthVerity: Real World Data and Evidence

By: Satish Tadikonda

Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Product Marketing

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04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

“Predictions are risky, especially about the future,” according to a popular expression. Still, business is inescapably about the future—that’s what managers’ decisions are about. In the current crisis, we have daily grand predictions about “new normals,” View Details

Keywords: by Frank V. Cespedes

02 Mar 2020
News

Cheese Whiz

At Specialty Cheese Co. in Reeseville, Wisconsin, founder Paul Scharfman (MBA 1979) heads up a company that makes one of the state’s best-known exports: cheese. But as its name suggests, Specialty’s 250 employees manufacture products more unusual than the standard... View Details

Keywords: manufacturing; labor; innovation; cheese; Food Manufacturing; Manufacturing

23 Oct 2019
News

Understanding Business Firsthand in South Korea

MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global View Details

Keywords: Global Understanding; Internationalization; Educational Innovation