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(14,154)
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Show Results For
- All HBS Web
(14,154)
- People (46)
- News (3,929)
- Research (7,719)
- Events (70)
- Multimedia (291)
- Faculty Publications (5,577)
- 19 Dec 2016
- HBS Seminar
Zeynep Ton, MIT Sloan School of Management
- Article
A Theories-in-Use Approach to Building Marketing Theory
By: G. Zaltman, Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli and Wolfgang Ulaga
This article’s objective is to inspire and provide guidance on the development of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin with a description of the TIU approach and compare it with other inductive and deductive research... View Details
Keywords: Building Theory; Grounded Theory; Theories-in-use; Theory Construction; Theory Development; Marketing; Knowledge; Theory
Zaltman, G., Valarie A. Zeithaml, Bernard Jaworski, Ajay K. Kohli, Kapil R. Tuli, and Wolfgang Ulaga. "A Theories-in-Use Approach to Building Marketing Theory." Journal of Marketing 84, no. 1 (January 2020): 32–51.
- Web
Profiles - MBA
SECONDARY IN COMPUTER SCIENCE LOWELL 2022 Cohort 4 Georgia Messinger "I am looking forward to getting to know everyone in the community and learning more about all the amazing work my peers are doing!" Tech areas of interest: Social... View Details
- 01 Dec 2023
- News
The Imposter Among Us
wabi-sabi. As leaders, we would be well served to accept this in business. If we are authentic, and not too caught up with hiding our imperfections, it can bring a sense of harmony to our organizations View Details
- September 2009
- Article
Deterring Online Advertising Fraud Through Optimal Payment in Arrears
By: Benjamin Edelman
Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details
Keywords: Cost Management; Misleading and Fraudulent Advertising; Profit; Online Advertising; Advertising Industry
Edelman, Benjamin. "Deterring Online Advertising Fraud Through Optimal Payment in Arrears." Financial Cryptography and Data Security: Proceedings of the International Conference (September 2009). (Springer-Verlag Lecture Notes in Computer Science.) (Featured in Working Knowledge: Reducing Risk with Online Advertising.)
- July 1994 (Revised March 1996)
- Case
Baxter International: OnCall as Soon as Possible?
Baxter Healthcare is heir to the fabled ASAP ordering system, one of the best-known examples of the use of technology to provide strategic marketing advantage. By 1994, the proprietary ASAP system is well established. Baxter is beginning to launch On-Call EDI, which is... View Details
Keywords: Information Technology; Competitive Advantage; Business Strategy; Health Industry; Health Industry
Sviokla, John J., and Chris L Marshall. "Baxter International: OnCall as Soon as Possible?" Harvard Business School Case 195-103, July 1994. (Revised March 1996.)
- 2006
- Article
Deposit Collectors
By: Nava Ashraf, Dean Karlan and Wesley Yin
Informal lending and savings institutions exist around the world, and often include regular door-to-door deposit collection of cash. Some banks have adopted similar services in order to expand access to banking services in areas that lack physical branches. Using a... View Details
Ashraf, Nava, Dean Karlan, and Wesley Yin. "Deposit Collectors." Art. 5. Special Issue on Field Experiments. Advances in Economic Analysis & Policy 6, no. 2 (2006).
- Web
Business, Government & the International Economy - Faculty & Research
the origins of today’s business environment as well as some of the alternatives that have emerged from time to time. The Unit examines other countries’ business environments and their historical development.... View Details
- 06 Oct 2008
- Research & Ideas
Updating a Classic: Writing a Great Business Plan
which has a negative effect on all ventures, sensible and nonsensical. I would also reinforce the idea that entrepreneurship is critical around the world. We are confronted with many crises from health care... View Details
Keywords: by Sean Silverthorne
- Web
Mid-US - Global
Archie L. Jones and Ai-Ling Jamila Malone This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health View Details
- March 2009 (Revised November 2009)
- Supplement
Washington Mutual's Covered Bonds Courseware
By: Daniel Baird Bergstresser, Robin Greenwood and James Quinn
Washington Mutual issues 6 billion Euro of covered bonds in 2006. The objective of the case is to ask whether these bonds are mispriced in late 2008. The case is set in September 20008, and Washington Mutual is facing considerable distress due to mounting losses on its... View Details
- 06 Nov 2006
- Research & Ideas
How South Africa Challenges Our Thinking on FDI
apartheid and its first democratic elections in 1994, was doing everything right. They had liberalized the economy. They had enacted economic reforms that made it easy for foreign capital to flow in and out.... View Details
Keywords: by Martha Lagace
- May 1995 (Revised April 1998)
- Case
AT&T Paradyne
By: Robert S. Kaplan
A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
Kaplan, Robert S. "AT&T Paradyne." Harvard Business School Case 195-165, May 1995. (Revised April 1998.)
- 26 May 2022
- HBS Case
Apple vs. Feds: Is iPhone Privacy a Basic Human Right?
would embroil the company in an ugly fight—one that risked alienating some shareholders—but he felt strongly that Apple should champion its customers’ basic human right to privacy. “We believe that a company that has values and acts on... View Details
Keywords: by Avery Forman
- May 21, 2020
- Editorial
Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?
By: Leemore S. Dafny and J. Michael McWilliams
Primary care clinicians are the front line for patients with suspected infection. We rely on them to diagnose, triage, and manage patients with potential or confirmed COVID infections. They are also responsible for keeping non-COVID medical conditions under control... View Details
Keywords: COVID-19; Primary Care; Health Pandemics; Health Care and Treatment; Financial Condition; Insurance
Dafny, Leemore S., and J. Michael McWilliams. "Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?" Health Affairs Blog (May 21, 2020).
- January 2024
- Article
Cost of Exempting Sole Orphan Drugs from Medicare Negotiation
By: Matthew Vogel, Olivia Zhao, William B. Feldman, Amitabh Chandra, Aaron S. Kesselheim and Benjamin N. Rome
Importance: The Inflation Reduction Act (IRA) requires Medicare to negotiate prices for some high-spending drugs but exempts drugs approved solely for the treatment of a single rare disease.
Objective: To estimate Medicare spending and global... View Details
Objective: To estimate Medicare spending and global... View Details
Vogel, Matthew, Olivia Zhao, William B. Feldman, Amitabh Chandra, Aaron S. Kesselheim, and Benjamin N. Rome. "Cost of Exempting Sole Orphan Drugs from Medicare Negotiation." JAMA Internal Medicine 184, no. 1 (January 2024): 63–69.
- 29 Oct 2013
- Research & Ideas
Do Employees Work Harder for Higher Pay?
"roughly 20 percent higher productivity than both" the other groups, the study said. And for some employees who had more experience, the boost in productivity was much higher. Moreover, the gift group maintained better focus throughout... View Details
Keywords: by Chuck Leddy & Harvard Gazette
- May 2024 (Revised February 2025)
- Case
Lowe’s: Improving the Total Home Strategy
By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
Keywords: Growth and Development Strategy; E-commerce; Competition; Brands and Branding; Business Strategy; Retail Industry; United States; North Carolina
Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe’s: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised February 2025.)
Justine Boudou
Justine Boudou is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School.
She is primarily interested in the economics of science and innovation. Justine holds a MSc from the engineering school... View Details
- 20 Sep 2017
- Research & Ideas
The Three Types of Leaders Who Create Radical Change
presidential victory. The Innovator develops a solution to address the grievances. That means anticipating roadblocks and coming up with alternative paths, as well as justifying those alternatives in... View Details
Keywords: by Carmen Nobel