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  • March 2020
  • Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Two-sided Marketplace; Two-sided Market; Hospitality Industry; Hotels; Luxury Brand; Sharing Economy; Startup; Scaling; Growth; Customer Segmentation; Brand Positioning; Marketing; Marketing Strategy; Brands and Branding; Luxury; Entrepreneurship; Business Startups; Business Model; Venture Capital; Customers; Segmentation; Growth and Development Strategy; Travel Industry; Tourism Industry; Accommodations Industry; United Kingdom; London; Europe
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  • 25 Jun 2018
  • Research & Ideas

In America, Immigrants Really Do Get the Job Done

immigrant “gateways” such as New York and California seeing more than 40 percent of new businesses led by immigrants. The study also found that immigrant-led companies start smaller but grow at a faster rate View Details
Keywords: by Michael Blanding; Agriculture & Agribusiness; Technology; Service
  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

rather than focus simply on products and sales. And Gulati's research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • 06 Sep 2022
  • Research & Ideas

Does Hybrid Work Actually Work? Insights from 30,000 Emails

managers. Employees were randomly assigned, via a lottery, to certain days they would work in the office. Choudhury and his team then divided the participating HR workers into three View Details
Keywords: by Ben Rand
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

a connected group of very passionate supporters” "The way brands came in to social media wasn't sensitive to the medium," says Jill Avery, a senior lecturer at Harvard Business School, who spent a decade managing brands for... View Details
Keywords: by Carmen Nobel; Advertising
  • 30 Mar 2003
  • Research & Ideas

The Future of IT Consulting

have been several. First, innovation in frameworks and methodologies along with trained professionals have provided value-added services uniquely available from the consulting firm. For example, the Boston Consulting View Details
Keywords: by Sarah Jane Johnston; Consulting
  • Web

Topics - HBS Working Knowledge

Government and Politics (455) Groups and Teams (37) Growth Management (12) Growth and Development Strategy (40)... View Details
  • June 2010
  • Case

Digital Link (A)

The Digital Link (A) and (B) cases present the struggles of a small public technology company to get and maintain analyst and investor attention during the "dot-com boom" of the 1990's. The case can be used in MBA or Executive Education classes. The (A) case takes... View Details
Keywords: Marketing; Institutional Investing; Public Ownership
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  • Web

Faculty & Research - Health Care

Blavatnik Fellowship in Life Science Entrepreneurship Led by Peter Barrett and provides a select group of alumni with the opportunity to work with Harvard inventors to promote the commercialization of life... View Details
  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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  • 18 Mar 2016
  • Blog Post

What is an IFC?

sector and this was a chance to dive deep into challenges and opportunities facing the governments of Lima and Buenos Aires (with implications for cities across the world as... View Details
  • 14 Jul 2023
  • Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

tech startup that aims to deliver “exercise as medicine” to people living with chronic disease. Simin first became a passionate believer in the power of exercise through her own experiences on the Harvard lightweight rowing team View Details
  • 22 Feb 2024
  • Blog Post

It’s Time to Build: Why the MS/MBA Is Right for You!

carved out a product manager or adjacent role for me to step into. I ended up joining Starlink at SpaceX, where I had a terrific summer working on the Growth team in LA - and even overlapped with alum View Details
  • Web

Accelerating Solutions - Business & Environment

well as the challenges. Highlights Video Full Panel Video Beyond Business as Usual: Climate Disruptors HBS curated a group of founders, innovators and entrepreneurs who are reinventing business models to... View Details
  • 10 Aug 2009
  • Research & Ideas

High Commitment, High Performance Management

last twenty years my colleagues at TruePoint and I have asked leadership teams to define a strategic direction (business strategy and values) and... View Details
Keywords: by Martha Lagace
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details
Keywords: by Dina Gerdeman
  • Web

HBS Health Care Initiative - Blog: Health Supplement

Blog Blog Health Care and Life Science at HBS Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Blavatnik Fellow Author Blavatnik Fellowship Team Author Executive Education Author HBS... View Details
  • 21 Dec 2011
  • Research & Ideas

The Most Common Strategy Mistakes

"Michael Porter didn't get to be a giant in the field of competition and strategy by hunting small game." Joan Magretta begins her new book on Harvard Business School's Michael Porter's work by noting that, from the start of his... View Details
Keywords: by Joan Magretta
  • 02 Mar 2010
  • First Look

First Look: March 2

challenges facing managers. The experience of Sweden-based industrial group Cardo, which built its executive management program from scratch, shows how organizations can unleash the leadership capabilities required to drive transformation... View Details
Keywords: Martha Lagace
  • 03 May 2023
  • Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

the T.R.A.P. Lab? Turner: I consider it both a think tank and a time saver for people doing rigorous research on race and technology. It's an environment where social scientists working on these matters... View Details
Keywords: by Barbara DeLollis