Publications

December 1995
Case

AT&T USADirect In-Language Service: India

By: John A. Quelch

AT&T managers are assessing demand for a soon-to-be launched new operator-assisted, in-language international telephone service from India. View Details

Keywords: Communication Technology; Demand and Consumers; Emerging Markets; Product Launch; Telecommunications Industry; United States; India

February 1978 (Revised September 1986)
Case

AT&T -- Long Lines Department National Account Selling (A)

By: Benson P. Shapiro

Keywords: Marketing; Communication; Strategy; Telecommunications Industry

May 1994 (Revised October 1994)
Case

Motorola Corp.: The View from the CEO Office

By: Shoshana Zuboff and Janis Lee Gogan

Motorola, a leader in semiconductors and telecommunications, embarked on an ambitious program of renewal beginning in the early 1980s, leading to dramatic improvements in the company's quality, cycle time, and growth. Much of this progress was attributed to a major... View Details

Keywords: Competency and Skills; Leading Change; Management Analysis, Tools, and Techniques; Managerial Roles; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Telecommunications Industry

November 1989
Case

NYNEX: An Executive Development Process

By: D. Quinn Mills and G. Bruce Friesen

Keywords: Executive Education; Leadership Development; Telecommunications Industry

January 1989 (Revised February 1993)
Case

Warner Cable (A)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details

Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts

December 1988
Supplement

Pacific Bell and the CWA (C)

By: Charles C. Heckscher and Rosabeth M. Kanter

Keywords: Telecommunications Industry

December 1982
Supplement

New Technology and Job Design in a Phone Company (B)

By: Richard E. Walton

Keywords: Technology Adoption; Job Design and Levels; Telecommunications Industry

January 1997 (Revised November 1997)
Case

IBM and Siemens: Revitalizing the Rolm Division (A)

By: Ashish Nanda, Antonio Davila and Georgia Levenson

The case opens with a discussion of the evolution of the private branch exchange industry in the 1970s and 1980s. It follows the path of Rolm from an independent company to an IBM acquisition and its problem as an IBM division. Then describes Siemens' growing interest... View Details

Keywords: Communication Technology; Restructuring; Joint Ventures; Negotiation Participants; Business Divisions; Problems and Challenges; Acquisition; Telecommunications Industry

July 1988 (Revised May 1998)
Teaching Note

Motorola and Japan (A), (B), and (A), Supplement, Teaching Note

By: David B. Yoffie

Teaching Note for (9-388-056), (9-389-172), and (9-388-057). View Details

Keywords: Telecommunications Industry; Japan

June 1984 (Revised March 1986)
Case

AT&T and the Access Charge

By: Richard H.K. Vietor and Dekkers L. Davidson

Keywords: Telecommunications Industry; United States

February 1979 (Revised October 1982)
Case

Fiber-Optics Industry (B): Historical Development and Competitor Profiles--1978

By: Michael E. Porter

Keywords: Applied Optics; History; Competition; Information Technology; Telecommunications Industry; Telecommunications Industry

March 2022 (Revised April 2022)
Teaching Note

France Télécom (A), (B), and (C)

By: Ashley Whillans

This case series discusses the evolution of France Télécom (now Orange) from a national telephone monopoly to a private company. During this process, the company faced numerous challenges including the entry of new competition from other countries and a workforce that... View Details

Keywords: Competition; Compensation and Benefits; Employee Relationship Management; Business Organization; Well-being; Telecommunications Industry; Telecommunications Industry; France

November 2014 (Revised January 2017)
Case

Micromax: Scaling the Largest Indian Mobile Handset Company

By: Ranjay Gulati, Rachna Tahilyani and Alicia DeSantola

It is January 2014 and Rahul Sharma, cofounder of Micromax Informatics (Micromax), the largest Indian mobile handset company, is preparing for an emergency conference call with his private equity investors. In the last six years, Micromax had grown its annual product... View Details

Keywords: Mobile; Scaling; Indian Software Development; Consumer Behavior; Management Turnover; Mobile and Wireless Technology; Management; E-commerce; Telecommunications Industry; Telecommunications Industry; India

July 2004 (Revised December 2004)
Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind

RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details

Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Telecommunications Industry; Telecommunications Industry

February 2003 (Revised July 2003)
Case

Ember Corporation: Developing the Next Ubiquitous Network Standard

By: Rebecca Henderson and Nancy Confrey

Ember is a venture capital-funded start-up that hopes to establish a standard for ubiquitous wireless networks. Its unique approach and proprietary technology promises to create enormous value in a wide variety of markets, particularly in local sensing and control.... View Details

Keywords: Business Startups; Wireless Technology; Value; Competitive Strategy; Standards; Telecommunications Industry; Telecommunications Industry

February 2003
Teaching Note

Siemens AG: Global Development Strategy (A) and (B) TN

By: Stefan H. Thomke

Teaching Note for (9-602-061) and (9-602-062). View Details

Keywords: Telecommunications Industry; Telecommunications Industry; Bangalore; Germany

May 1998 (Revised October 1998)
Case

Teleswitch (A)

Describes the financing history of Teleswitch, a maker of small digital telephone switches for the wireless/cellular industry. As the case ends, Teleswitch is revisiting its selection of an investment banker for its hoped-for IPO. A rewritten version of an earlier... View Details

Keywords: Initial Public Offering; Investment Banking; Entrepreneurship; Financing and Loans; Wireless Technology; Telecommunications Industry; Telecommunications Industry