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Show Results For
- All HBS Web
(927)
- News (136)
- Research (681)
- Events (5)
- Multimedia (8)
- Faculty Publications (464)
- Profile
Jeff Nelson
says. “For years, our mission had been to give all segments of society access to housing. Now we wondered, is home ownership a realistic goal for everyone? Are we helping people or setting them up to fail?” In his two-year rotation... View Details
- 01 Dec 2018
- News
Adapting to Meet Changing Needs
it across in a very limited amount of time—typically threeto five-minute learning segments that build on each other. That turned out to be a complicated challenge,” says Mayo, the Thomas S. Murphy Senior Lecturer of Business... View Details
- Web
South Asia - Global Activities 2021
the School’s current portfolio of comprehensive general management programs, and attract a new segment of business leaders from exciting companies operating in India.” SELPI’s success, Palepu notes, prompted the School to extend the SELP... View Details
- 01 Dec 1996
- News
Organizations and Markets: A Challenging View of the World
is not specific to any function, firm, or industry. Instead, it draws on an eclectic collection of materials: HBS cases as well as readings from academic journals, popular literature, and current newspapers and magazines. CCMO is divided into three sections that build... View Details
Keywords: Susan Young
- 24 Nov 2014
- News
New York Alumni Connect Around a 'Vision' for the New HBS
today, I am awed by the people who are gathered in this room,” said Lee. “We are leaders, not only in our respective business fields but we have leaders who have contributed so much to our communities, to our school, and across all View Details
- February 2022
- Teaching Note
Borusan CAT: Monetizing Prediction in the Age of AI
By: Navid Mojir
Teaching Note for HBS Case No. 521-053. View Details
- 01 Sep 2018
- News
In My Humble Opinion: In the Deal
precious,” says Khan, who focuses primarily on software. “It’s been an incredible segment to invest in over the last few years—cloud software in particular, because these are high-gross margin businesses with low costs and long, recurring... View Details
Keywords: Julia Hanna
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the importance of knowing how to... View Details
Keywords: Deborah Blagg
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
look at those quarters, I mean from market approach, they're not all monolithic, right? So how do we think about effective segmentation for those groups. And what does it look like in practice? Who's been doing it well? SWG: So View Details
- January 2024 (Revised June 2025)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised June 2025.)
- 04 Sep 2019
- News
What I Do: Keith Cerny (MBA 1991)
programming and niche offerings in jazz and country and western. “Part of what we’re able to do is target small segments in parallel with our big symphonic and summer concert series,” says Cerny, who names the 19th- and 20th-century... View Details
- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
DiCamillo notes, will be transposing some of the company's formidable technological know-how to the newer segments of the market and offering digital products that fit the user-friendly Polaroid tradition. Two current examples are the... View Details
Keywords: Nancy O. Perry
- 11 Jul 2006
- First Look
First Look: July 11, 2006
to increase investment in its "off eBay" strategy; how to allocate investments between the two sides of its payment network (i.e., consumers and merchants); which consumer segments to target (e.g., existing PayPal account... View Details
Keywords: Sean Silverthorne
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.) These obstacles likely will act... View Details
- 27 Mar 2025
- Blog Post
IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
- November 2000 (Revised April 2001)
- Case
CMR Enterprises
By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details
Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry
Narayandas, Das, and Mary N. Caravella. "CMR Enterprises." Harvard Business School Case 501-012, November 2000. (Revised April 2001.)
- 10 May 2011
- First Look
First Look: May 10
simulated whether DPD or NEAD chains would produce more transplants when chain segment length was limited to three transplants and reported that DPD performed at least as well as NEAD chains. As this contrasts with the experience of... View Details
Keywords: Sean Silverthorne
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow market focus bypasses... View Details
Keywords: by Peter Jacobs
- 01 Oct 1997
- News
Antitrust in Historical Perspective
ever occurred in American history. One result was a partial disempower-ment of individual artisans. Overall, their incomes tended to rise while their sense of autonomy shrank. Other segments of American society also saw themselves as... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- February 2008 (Revised March 2008)
- Case
Harvard Business School
By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details
Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry
Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Harvard Business School." Harvard Business School Case 308-012, February 2008. (Revised March 2008.)