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October 2009 (Revised March 2011)
Case

Qualcomm Incorporated 2009

By: David B. Yoffie, Andrei Hagiu and Elizabeth A. Kind

Paul Jacobs, chairman and CEO of Qualcomm Incorporated, smiled as he reflected on the success of Qualcomm's code division multiple access (CDMA) technology. By the summer of 2009, CDMA was the basis for all third generation technologies available for cellular... View Details

Keywords: Business Units; Diversification; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry

August 1988 (Revised April 1998)
Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower

Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details

Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry

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16 Sep 2018
News

Food Citizenship In An Age Of Technological Disruption

July 2000 (Revised July 2001)
Case

Sycamore Networks

By: Joseph B. Lassiter III and Daniel J. Green

Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details

Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry

October 1991 (Revised December 1993)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping the Mission(s) Alive

Ben & Jerry's is an anti-establishment, values-driven company that has become a successful venture. The dominant founder, Ben Cohen, is not an effective manager, but he brings creative marketing and product skills that have been important to the company's success. He... View Details

Keywords: Mission and Purpose; Organizational Culture; Entrepreneurship; Compensation and Benefits; Manufacturing Industry; Food and Beverage Industry

January 2021 (Revised March 2021)
Supplement

Toyota and Its Labor Union in Argentina (B)

By: Jorge Tamayo, Erik Snowberg and Jenyfeer Martinez Buitrago

Toyota Argentina (TASA) and the union representing automotive industry workers in the country had been working together since 2011 to address the challenges faced by Toyota’s manufacturing plant in Zárate (Argentina). The strategy for moving forward was built on an... View Details

Keywords: Manufacturing Performance; Production; Performance Improvement; Strategy; Labor Unions; Labor and Management Relations; Agreements and Arrangements; Strategic Planning; Factories, Labs, and Plants; Auto Industry; Argentina

May 2011
Background Note

Scale Effects, Network Effects, and Investment Strategy

This technical note discusses scale economies, and direct and indirect network effects in the context of building better business models. Some of the great business disasters of the dot.com bubble were companies that scaled their infrastructure without working through... View Details

Keywords: Business Model; Investment; Price; Crisis Management; Network Effects; Multi-Sided Platforms; Strategy

April 2018
Case

Hawk Electronics, Inc.

By: Richard G. Hamermesh and John J. Lafkas

Hawk Electronics ("Hawk") presents the problems that a company can encounter when its divisions have distinct strategies, especially when one division has been favored at another's expense. It also highlights how such problems can reflect cognitive biases, which... View Details

Keywords: Business Divisions; Resource Allocation; Strategy; Innovation and Management

May 2022
Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley

In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details

Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States

November 2024 (Revised May 2025)
Case

Indonesia Education Reform: Merdeka Belajar ('Emancipated Learning')

By: John Jong-Hyun Kim, Adina Wong, Nancy Hua Dai and Mary C. Sauer

This case is set in 2024 in Indonesia, as Nadiem Makarim, Minister of Education, Culture, Research, and Technology, reflects on his tenure as Minister shortly before stepping down. With the ambition to lift Indonesia out of the middle-income gap by raising K12 to... View Details

Keywords: Education; Change Management; Knowledge Dissemination; Government Administration; Leading Change; Innovation Strategy; Development Economics; Education Industry; Asia; Indonesia

2021
Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details

2010
Article

Fretting About Modest Risks Is a Mistake

By: Matthew Rabin and Max Bazerman

Managers often engage in risk-averse behavior, and economists, decision analysts, and managers treat risk aversion as a preference. In many cases, acting in a risk-averse manner is a mistake, but managers can correct this mistake with greater reflection. This article... View Details

Keywords: Decision Biases; Risk Management; Risk and Uncertainty; Decision Making

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April 2013
Case

Luca de Meo at Volkswagen Group

By: Linda A. Hill and Dana M. Teppert

Luca de Meo, chief marketing officer of Volkswagen Group, reflects on his time leading the marketing department at Volkswagen Passenger Cars brand. In particular, he thinks about the environmental sustainability initiative launched by marketing called "Think Blue" and... View Details

Keywords: Marketing; Sustainability; Branding; Leadership; Change Management; Environmental Sustainability; Auto Industry; Germany

January 2010
Case

Ledina Lushko: Navigating Health Care Delivery

By: Sachin H Jain, Michael E. Porter, Fatima Akrouh and Carolyn Daly

Ledina Lushko was diagnosed with Adrenal Cortical Carcinoma in 2008 and sought care at a highly regarded medical institution in the United States. This case lays out her journey through the health care system in detail and all of the effort involved in finding... View Details

Keywords: Health; Health Care and Treatment; Health Disorders; Service Delivery; Health Industry; United States

December 2004 (Revised April 2006)
Case

Managing a Public Image: Kevin Knight

By: Robin J. Ely and Ingrid Vargas

Kevin Knight recounts an uncomfortable situation he faced as an African-American student at Harvard Business School. Concerned with maintaining an image as a calm and rational person, he is appalled when he finds himself in a heated classroom exchange in defense of an... View Details

Keywords: Leadership; Ethnicity; Identity; Competency and Skills; Business Education

May 1994
Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan

Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details

Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product

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2021
Working Paper

Accounting for Product Impact in the Telecommunications Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details

March 1993 (Revised March 1994)
Case

Sierra On-Line, Inc. (A)

Sierra On-Line, a fast growing software developer, is criticized by a Forbes journalist for excessively capitalizing software development costs. In contrast to most other software developers that typically capitalize about 20% of R&D costs, Sierra capitalizes 80%.... View Details

Keywords: Applications and Software; Financial Statements; Corporate Finance; Information Technology Industry

April 1988 (Revised July 1990)
Case

Schulze Waxed Containers, Inc.

Schulze Waxed Containers has recently lost 20% of its business. The firm's cost accounting system spreads fixed costs over the volume produced. The 1987 costs reflect the lower production volume and are higher. The firm has recently adopted a minimum mark up. The... View Details

Keywords: Cost Accounting; Production; Management Systems; Manufacturing Industry

15 Jan 2013
News

Dell: From PC King to Buyout Fodder

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