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  • March 2017
  • Article

Risky Business: When Humor Increases and Decreases Status

By: T. B. Bitterly, A.W. Brooks and M. E. Schweitzer
Across eight experiments, we demonstrate that humor can influence status, but attempting to use humor is risky. The successful use of humor can increase status in both new and existing relationships, but unsuccessful humor attempts (e.g., inappropriate jokes) can harm... View Details
Keywords: Status and Position; Behavior; Groups and Teams; Perception
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  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

Bazerman Periodical:Organizational Behavior and Human Decision Processes (in press) Abstract People often experience tension over certain choices (e.g., they should reduce their gas consumption or increase their savings, but they do not... View Details
Keywords: Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=507016... View Details
Keywords: Martha Lagace
  • 20 Sep 2006
  • Research & Ideas

The Power of Ordinary Practices

five leader behaviors that have a positive influence on people's feelings, and the daily diary method allowed us to identify these behaviors at a very granular level. One of... View Details
Keywords: Re: Teresa M. Amabile
  • 12 Nov 2021
  • Op-Ed

Can Our Parenting Struggles Make Us Better Leaders?

guide employees in their exercise of autonomy. I call this approach freedom within a framework. Two steps to authoritative leadership To become a more authoritative leader, I suggest taking two basic steps: Communicate a clear framework. You’ll want it to contain both... View Details
Keywords: by Ranjay Gulati; Air Transportation
  • 14 Sep 2007
  • Research & Ideas

How to Profit from Scarcity

of scarcity can be a smart marketing strategy. And even if you're in the unfortunate position of experiencing very real scarcity, there are tactics you can employ to minimize the brand damage and even profit from the error. What's your... View Details
Keywords: by John Quelch; Consumer Products; Advertising
  • April 2020
  • Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred
This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details
Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Food and Beverage Industry; Agriculture and Agribusiness Industry; Consumer Products Industry; Retail Industry; United States; Canada
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  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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  • 16 Aug 2011
  • First Look

First Look: August 16

Abstract This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and financing. We use strong discontinuities in angel... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

football stadium, a cruise ship—where people are segmented by rank of some sort. Norton co-authored the study, Physical and Situational Inequality on Airplanes Predicts Air Rage, with Katherine A. DeCelles, an associate professor of organizational View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 17 Jun 2016
  • Op-Ed

Companies Need to Start Marketing Security to Customers

undercut a positive message about a product's benefits with safety warnings. That might make you feel uncomfortable and even dissuade you from buying the brand. You might instead buy a competitive product that doesn't flag safety issues... View Details
Keywords: by John A. Quelch; Entertainment & Recreation
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

products to have adverse events reports. These data may inform proposals for review of high-risk devices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52136 in press Organizational Behavior and Human Decision Processes... View Details
Keywords: Carmen Nobel
  • May 2023
  • Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay
We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details
Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding
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  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

  PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2006
  • Research & Ideas

Do I Dare Say Something?

recent working paper, Harvard Business School professor Amy Edmondson and Penn State professor James Detert explored the challenges employees face speaking up to internal authorities. Their research focused on behavior in large,... View Details
Keywords: by Sarah Jane Gilbert
  • 31 Jan 2011
  • Research & Ideas

Taking the Fear out of Diversity Policies

amount of anxiety for people," says Lakshmi Ramarajan, an assistant professor of organizational behavior at Harvard Business School. "A lot of times the context of the conversation is around diversity as a problem—isolation,... View Details
Keywords: by Carmen Nobel
  • 10 Jan 2012
  • First Look

First Look: January 10

judged the ethically questionable behavior of others more harshly, suggesting that childhood memories lead to altruistic punishment. Finally, in Experiment 4, compared to a control condition, both positively... View Details
Keywords: Sean Silverthorne
  • July–September 2023
  • Article

A Systematic Review of Respect Between Acute Care Nurses and Physicians

By: Derrick P. Bransby, Anna T. Mayo, Matthew A. Cronin, Katie Park and Christina Yuan
Background: Interprofessional collaboration between nurses and physicians has become an essential part of patient care, which, when lacking, can lead to well-known challenges. One possible explanation for ineffective nurse–physician collaboration is a lack of... View Details
Keywords: Relationships; Status and Position; Cooperation; Attitudes; Behavior; Outcome or Result; Health Industry
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  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

in the ad. (In this this video clip illustrating a participant's eye movements, the large dots indicate actual focus.) "It so happens that there are two basic types of eye movements: one is fixation, and the other is where the eye is moving from one View Details
Keywords: by Carmen Nobel; Consumer Products
  • 28 Oct 2009
  • Lessons from the Classroom

HBS Begins Teaching Consumer Finance

MBA programs in America and the top five in Europe. While some offer banking courses, and others offer behavioral courses, none had a course that was specifically about consumer finance. Here at HBS, we have a rich set of finance... View Details
Keywords: by Roger Thompson; Financial Services; Education

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