Publications

December 2011 (Revised April 2013)
Case

Akamai's Edge (A)

By: Eric Van den Steen

In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive entry in its market, whether and how to pursue the explosive growth in online video, and whether to stay with its... View Details

Keywords: Competitive Advantage; Market Entry and Exit; Business Model; Competitive Strategy; Values and Beliefs; Business Strategy; Internet

7:30 PM – 9:30 PM EST, 05 Feb 2015

HBS Miami Young Alumni Reception

HBS alumni MBA 2000-2014 are invited to an evening of socializing and networking in Miami. View Details

January 2022
Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko

David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details

Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)

6 PM – 8 PM CDT, 25 Sep 2015

HBS Chicago Young Alumni Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Chicago. View Details

7 PM – 9 PM GMT, 15 Apr 2015

HBS London Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in London. View Details

6:30 PM – 8:30 PM CDT, 12 Mar 2015

HBS Houston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Houston. View Details

7 PM – 9 PM PST, 17 Nov 2015

HBS Los Angeles Young Alumni Reception

HBS alumni MBA 2006-2015 are invited to an evening of socializing and networking in Los Angeles. View Details

7 PM – 9 PM PST, 11 Feb 2015

HBS Los Angeles Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Los Angeles. View Details

7 PM – 9 PM EDT, 30 Apr 2015

HBS Washington DC Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Washington, DC. View Details

7 PM – 9 PM PST, 16 Nov 2015

HBS San Francisco Young Alumni Reception

HBS alumni MBA 2011-2015 are invited to an evening of socializing and networking in San Francisco View Details

April 2009 (Revised November 2012)
Case

Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen

Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States

March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry