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Show Results For
- All HBS Web
(3,029)
- People (9)
- News (930)
- Research (1,175)
- Events (9)
- Multimedia (190)
- Faculty Publications (621)
- March 2011
- Exercise
Customer Intelligence Advantage: Module 2 Assignment
By: F. Asis Martinez Jerez
This exercise directs students to analyze a customer-centric firm by first understanding the elements that characterize a customer-centric organization, then by capturing and comparing this firm's approach to customer-centricity. Students interview three levels in the... View Details
Keywords: Business Units; Customer Focus and Relationships; Customer Satisfaction; Employees; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Competitive Advantage
Martinez Jerez, F. Asis. "Customer Intelligence Advantage: Module 2 Assignment." Harvard Business School Exercise 111-118, March 2011.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (B)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (B)." Harvard Business School Exercise 596-040, August 1995. (Revised January 1997.)
- 05 Nov 2019
- News
Learning from a Different Past
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (E)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (E)." Harvard Business School Exercise 596-043, August 1995. (Revised January 1997.)
- 21 Aug 2012
- News
Apple Reaches Record U.S. Market Value on IPhone Optimism
- 07 Jul 2010
- News
Rethinking MBA: Exclusive excerpts from book by HBS prof
- 24 Jun 2014
- Blog Post
Journey to my Summer Internship
and interviews later, it was clear that I needed to narrow down my focus. In a conversation with my HBS career coach, she asked me “what would be your ideal internship?” “Well”, I said “perhaps something that allowed me to learn a new... View Details
Keywords: Manufacturing
- Winter 2022
- Article
Courageous Leadership: Paul Polman’s Insights for the Next Generation of Business Managers
By: John Pontillo, Celia Bravard and Andrew J. Hoffman
In 2021, John Pontillo, Celia Bravard, and Andrew Hoffman conducted a series of interviews with Paul Polman, former CEO of Unilever. They discussed how business managers and leaders can build a new model of capitalism that serves the needs of society. Here’s what they... View Details
Pontillo, John, Celia Bravard, and Andrew J. Hoffman. "Courageous Leadership: Paul Polman’s Insights for the Next Generation of Business Managers." Management and Business Review (Winter 2022): 11–20.
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (A)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (A)." Harvard Business School Exercise 596-039, August 1995. (Revised January 1997.)
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
A British merchant's long-forgotten seventeenth-century book may not only fuel a radical rethinking about how modern economies developed in Europe and America, but also add historical perspective on today's hot-button issue of the proper relationship between government... View Details
Keywords: by Sean Silverthorne
- 29 Jun 2017
- News
Ketumile Masire, Who Shaped and Led a Vibrant Botswana, Dies at 91
- Career Coach
Katherine Manweiler
Katherine is eager to support students in a variety of ways including: consulting, VCPE, and hedge fund case interview prep; behavioral interview prep; crafting a cohesive and compelling personal narrative;... View Details
- 04 Jan 2013
- News
B-school curriculum is now covering legal, ethical issues too
- June 2024
- Article
Oral History and Business History in Emerging Markets
By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
- October 2008
- Supplement
John and Andrea Rice: Entrepreneurship and Life
By: Howard H. Stevenson and Shirley M. Spence
Video of an interview conducted by Professor Howard Stevenson with John and Andrea Rice. It presents their views on their notions of career success, finding happiness in life, managing their competitiveness, their goals for the next ten years, and the pursuit of... View Details
Keywords: Entrepreneurship; Success; Personal Development and Career; Opportunities; Happiness; Competitive Strategy
Stevenson, Howard H., and Shirley M. Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Video Supplement 509-715, October 2008.
Corporate Social Responsibility and Livelihood Creation in India
This interview features Dr. Shah's views on the connection between Corporate Social Responsibility and Livelihood Creation in India. Through examples and anecdotes, he emphasizes how livelihood creation through skills training and social entrepreneurship can be a... View Details
- June 1997
- Supplement
Deaver Brown and Cross River, Inc.
In an interview with an HBS faculty member, Deaver Brown of Cross River, Inc. talks about how to get customers to distribute your product--knowledge of their objectives, knowing the deal, understanding your relative perspectives, flexibility, presenting the benefits to... View Details
Bhide, Amar. "Deaver Brown and Cross River, Inc." Harvard Business School Video Supplement 897-508, June 1997.