interviewing - Publications - Faculty & Research

21 Aug 2012
News

Apple Reaches Record U.S. Market Value on IPhone Optimism

07 Jul 2010
News

Rethinking MBA: Exclusive excerpts from book by HBS prof

04 Jan 2013
News

B-school curriculum is now covering legal, ethical issues too

August 1995 (Revised January 1997)
Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier

Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details

Keywords: Consumer Behavior

Citation

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07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

A British merchant's long-forgotten seventeenth-century book may not only fuel a radical rethinking about how modern economies developed in Europe and America, but also add historical perspective on today's hot-button issue of the proper relationship between government... View Details

Keywords: by Sean Silverthorne

29 Jun 2017
News

Ketumile Masire, Who Shaped and Led a Vibrant Botswana, Dies at 91

October 2008
Supplement

John and Andrea Rice: Entrepreneurship and Life

By: Howard H. Stevenson and Shirley M. Spence

Video of an interview conducted by Professor Howard Stevenson with John and Andrea Rice. It presents their views on their notions of career success, finding happiness in life, managing their competitiveness, their goals for the next ten years, and the pursuit of... View Details

Keywords: Entrepreneurship; Success; Personal Development and Career; Opportunities; Happiness; Competitive Strategy

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21 Jul 2020
News

Where do COVID-19 vaccine players stand on pricing? So far, it's no profit, slight profit or undecided

Corporate Social Responsibility and Livelihood Creation in India

This interview features Dr. Shah's views on the connection between Corporate Social Responsibility and Livelihood Creation in India. Through examples and anecdotes, he emphasizes how livelihood creation through skills training and social entrepreneurship can be a... View Details

19 Mar 2012
News

Chaleo Yoovidhya, who made a fortune in Red Bull energy drink, dies in Thailand

06 Nov 2019
Working Paper Summaries

Why Does Business Invest in Education in Emerging Markets? Why Does It Matter?

Keywords: by Valeria Giacomin, Geoffrey Jones, and Erica Salvaj

23 Sep 2021
News

AI Use in Hiring Means Women with Employment Gaps Get Overlooked

Career Coach

Katherine Manweiler

Katherine is eager to support students in a variety of ways including: consulting, VCPE, and hedge fund case interview prep; behavioral interview prep; crafting a cohesive and compelling personal narrative;... View Details

June 1997
Supplement

Deaver Brown and Cross River, Inc.

In an interview with an HBS faculty member, Deaver Brown of Cross River, Inc. talks about how to get customers to distribute your product--knowledge of their objectives, knowing the deal, understanding your relative perspectives, flexibility, presenting the benefits to... View Details

Keywords: Business or Company Management; Marketing Channels; Distribution Channels

Citation

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08 Aug 2020
News

5 Questions with Stuart Gilson: Creating Firm Value

15 Jul 2020
News

Experts are doing a 'grave disservice' to the public by hyping a COVID-19 vaccine by year's end, Merck CEO says

Career Coach

Deborah Resnick

development coach. Deborah has extensive experience helping students and alumni build confidence and effectiveness with networking and interviewing (including case interviews). She also works with career switchers, individuals looking... View Details

Keywords: Consulting; Consumer Products; Retail

December 2002 (Revised October 2006)
Case

Tesco Plc.

By: David E. Bell

Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details