Filter Results:
(739)
Show Results For
- All HBS Web
(739)
- People (4)
- News (179)
- Research (442)
- Events (6)
- Multimedia (5)
- Faculty Publications (280)
Show Results For
- All HBS Web
(739)
- People (4)
- News (179)
- Research (442)
- Events (6)
- Multimedia (5)
- Faculty Publications (280)
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
Internet; it's all digital goods or digitizable goods. The same is true of media retailers, games retailers, software retailers. Alvarez: If you're being digitized or people... View Details
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social View Details
Keywords: by Michael Blanding
- Fast Answer
Historical Research - India
Which resources should I use for historical research on India? Online Resources Newspapers and Other News Media The Times of India Check Harvard availability Harvard has access to this national newspaper out of Bombay back to 1861. South... View Details
- Web
Video Management Policy | About
signed a policy establishing acceptable use of the video management system. Information Technology – Desktop support personnel have access to one camera for viewing the main lobby to identify awaiting walk-up customers. Media Services –... View Details
- 01 Apr 2000
- News
Getting the Message
advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details
Keywords: Susan Young
- Web
Faculty & Advisors | MBA
Data, and Design (D^3) Institute at Harvard, and a core faculty member in the new MS/MBA joint degree program. He is an expert in the management of innovation and new product development, with a focus on the design and deployment of View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
loves. The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy by Frits van Paasschen (MBA 1988) (The Disruptors' Feast) Virtually everything about the way people live and do business is changing faster than ever before. View Details
- 13 Mar 2018
- First Look
March 13, 2018
across four studies and 1,325 individuals (Study 1A-B and 2A-B), and a large social media dataset spanning 4.9 billion individuals (Study 3), we examine whether digital emotion expression (emojis) predicts... View Details
Keywords: Sean Silverthorne
- 10 Nov 2015
- First Look
November 10, 2015
Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to... View Details
Keywords: Sean Silverthorne
- 01 Jun 2025
- News
Alumni Achievement Awards 2025
Vittorio Colao (MBA 1990) Vice Chairman of EMEA, General Atlantic; Italian Minister for Innovation, Digital Transition, and Space, 2021–2022 Sticking point: “After college, my military service was with Italy’s Carabinieri, a sort of cross... View Details
- 01 Dec 2015
- News
Leading Boston and Beyond
Digital Officer, says the first step is to craft language for request responses that makes residents feel valued, but does not provide false hope their particular request will be accommodated. “We appreciate their (residents’) role; they... View Details
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
open platforms and then provide a brief history of open digital platforms. I go on to argue that the success of open platforms in competition with vertically integrated firms gave rise to the “vertical-to-horizontal” transition in the... View Details
Keywords: Dina Gerdeman
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
is it a global business? Anita Elberse: The sports marketing industry, covering everything from television rights to endorsements, sponsorships, and merchandising, is an important sector and growing rapidly. In its Global Entertainment and View Details
- Profile
Adam Kanner
percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that... View Details
- 17 Apr 2012
- First Look
First Look: April 17
Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to View Details
Keywords: Carmen Nobel
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
conversation. A former senior software executive, Novello is the founder of MutualRescue.Org, a national media initiative that highlights the connection between people and pets in order to inspire and support life-saving rescue efforts.... View Details
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
racial discrimination. In Digital Discrimination: The Case of Airbnb.com, Benjamin G. Edelman and Michael Luca investigate the possibility of racial discrimination against people who advertise properties on Airbnb, a popular online... View Details
- 05 Mar 2020
- News
Green Light
meeting with the CEO, Lo drew him a network diagram of what the future infrastructure of TV distribution was going to look like. “It’s all going to be bits and bytes,” she told him. Lo would later help stitch together some 200 European internet cafés to build a View Details