Publications
Publications
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- All HBS Web
(19,586)
- Faculty Publications (6,234)
- 2023
- Working Paper
Organizational Responses to Product Cycles
By: Achyuta Adhvaryu, Vittorio Bassi, Anant Nyshadham, Jorge Tamayo and Nicolas Torres
We use daily administrative data from a leading automobile manufacturer to study the organizational impacts of introducing new models to the auto assembly line. We first show that costly defects per vehicle spike when new models are introduced. As a response, the firm... View Details
- March 2023
- Teaching Note
VideaHealth: Building the AI Factory
By: Karim R. Lakhani
Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details
- March 2023
- Case
Moderna
By: Marco Iansiti, Karim R. Lakhani, Hannah Mayer, Kerry Herman, Allison J. Wigen and Dave Habeeb
This multimedia case follows the story of Moderna and its entry into vaccine development in the wake of the COVID-19 pandemic. In summer 2020, Stephane Bancel, CEO of biotech firm Moderna, faces several challenges as his company races to develop a vaccine for COVID-19.... View Details
- March 2023
- Case
MrBeast: Building a YouTube Empire
By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
- March 2023 (Revised June 2023)
- Case
Metaverse Wars
By: Andy Wu, David B. Yoffie and Matt Higgins
In 2023, the term metaverse — a combination of “meta” and “universe” — had become a catch-all for a diverse set of expectations about online virtual worlds and the future of the internet. To some, the metaverse conjured images of a massive participatory videogame... View Details
- March 2023
- Background Note
A Primer on OKRs
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
The OKR framework is a popular goal-setting and strategy execution tool that uses goal setting through “Objectives” and measuring performance using “Key Results” on a periodic basis to measure and drive performance. The OKR framework has been adopted and practiced at... View Details
Keywords: Business Organization; Talent and Talent Management; Framework; Corporate Governance; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Management Skills; Management Systems; Measurement and Metrics; Outcome or Result; Performance Effectiveness; Performance Evaluation; Performance Expectations; Performance Productivity; Performance Efficiency
- March 2023 (Revised January 2024)
- Case
Nigeria: Africa's Giant
"Nigeria: Africa’s Giant" delves into the economic development and state building record of Africa’s most populous country. Despite being one of the continent’s largest oil-exporters, Nigeria’s economy has been struggling, and poverty is widespread. The country’s... View Details
- March 2023 (Revised May 2023)
- Supplement
OneTen At Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (B)
By: Linda A. Hill and Lydia Begag
In January 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian and his team had just launched the third iteration of an internal skills-first apprenticeship program, designed to move frontline employees into "merit" positions in four job categories.... View Details
- March 2023 (Revised May 2023)
- Supplement
OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (C)
By: Linda A. Hill and Lydia Begag
In February 2023, Delta Air Lines (Delta) Chief Executive Officer (CEO) Ed Bastian, celebrated the airline’s OneTen partnership in a room full of Atlanta’s prominent business leaders, educators, and public servants in Atlanta, at a OneTen/Delta Launch Event. To support... View Details
- March 2023 (Revised May 2023)
- Case
Tribal Councils Investment Group of Manitoba Ltd.
By: David L. Ager
In the Fall of 2014, Heather Berthelette, the recently appointed COO of Tribal Councils Investment Group of Manitoba Ltd. (TCIG), was preparing a recommendation to the Board of Directors about whether to dissolve the company and return any remaining funds to the seven... View Details
- March 2023
- Case
Walmart's Live Better U
By: Boris Groysberg, Annelena Lobb and Kerry Herman
Walmart’s Live Better U (LBU) program, which allowed its frontline employees and managers to attend college at Walmart’s expense, had expanded and changed over the course of five years. How could Walmart better develop the program for its associates and use it to meet... View Details
- March 2023 (Revised May 2023)
- Case
Akamai Technologies: Expanding the Talent Pipeline
By: Christopher Stanton, Lynda M. Applegate, Allison Ciechanover, Emily Grandjean and Sophie Beck
In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the... View Details
- March 2023
- Case
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
- March 2023
- Case
Interior Collab
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to... View Details
- March 2023 (Revised June 2023)
- Case
Pratham 2.0: Sustaining Innovation
By: Brian Trelstad, Samantha Webster and Malini Sen
Pratham is a Mumbai-based nonprofit, which focuses on high-quality, low-cost, and replicable interventions to address gaps in India’s education system. From inception, it has pioneered innovation, from early childhood learning centers to adaptive literacy programs, to... View Details
- March 2023
- Case
Mirakl: Growing The Marketplace Economy
By: Antonio Moreno, Santiago Gallino and Emilie Billaud
Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details
- March 2023 (Revised March 2024)
- Case
The Purdue Pharma Bankruptcy: Settling the Opioid Crisis
By: Kristin Mugford, Carin-Isabel Knoop and Susan Pinckney
How to get to a fair outcome for claimants in the Purdue Pharma bankruptcy given its significant role in the U.S. opioid crisis. View Details
Keywords: Regulation; Ethics; Fairness; Insolvency and Bankruptcy; Government Legislation; Courts and Trials; Laws and Statutes; Lawsuits and Litigation; Legal Liability; Crime and Corruption; Negotiation Offer; Negotiation Participants; Negotiation Style; Product Design; Product Development; Brands and Branding; Marketing Strategy; Trust; Government and Politics; Law; Negotiation; Operations; Ownership; Marketing; Social Psychology; Health Care and Treatment; Pharmaceutical Industry; United States
- March 2023 (Revised June 2025)
- Case
Close Concerns: Diabetes Research and Advocacy
By: Regina E. Herzlinger and Brian L. Walker
This case describes the Exit considerations of Kelly Close, HBS MBA, and founder of the primary distributor of diabetes newsletters. It is part of the fourth module in the Innovating in Health Care HBS MBA course, which contains cases of other health care firms that... View Details
- March 2023
- Case
Woven Planet - Designing Software for the Car of the Future
By: Gary P. Pisano and Catherine Piner
Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details