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  • All HBS Web  (8,455)
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  • All HBS Web  (8,455)
    • People  (24)
    • News  (2,294)
    • Research  (5,507)
    • Events  (10)
    • Multimedia  (260)
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  • Web

General Management Programs

  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The... View Details
Keywords: by Manda Mahoney
  • February 2021
  • Case

The Tulsa Massacre and the Call for Reparations

By: Mihir Desai, Ruth Page, Suzanne Antoniou and Leanne Fan
How should historic social injustices be addressed? Survivors of the 1921 Tulsa Massacre and their descendants, including Representative Regina Goodwin of Tulsa, believe they should be addressed through reparations and have consequently continued to push the government... View Details
Keywords: Costs And Consequences; Decisions; Judgment And Decision-making; Lawsuit; Leading Change; Conflict Resolution; Perspective Taking; Prejudice; Bias; Reparations; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Judgments; Race; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Conflict Management; Governance; Corporate Accountability; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Government Legislation; History; Lawsuits and Litigation; Legal Liability; Mission and Purpose; Corporate Social Responsibility and Impact; Motivation and Incentives; Civil Society or Community; Social Issues; Oklahoma; Tulsa; United States
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Desai, Mihir, Ruth Page, Suzanne Antoniou, and Leanne Fan. "The Tulsa Massacre and the Call for Reparations." Harvard Business School Multimedia/Video Case 221-707, February 2021.
  • 16 Apr 2018
  • Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a... View Details
Keywords: by Rachel Layne; Consulting; Retail
  • September 2018 (Revised August 2019)
  • Case

The Progressive Corporation, 2018

By: John R. Wells and Benjamin Weinstock
In early 2019, The Progressive Corporation (Progressive), the USA’s third-largest auto insurance writer, reported earned premiums were up 20% in 2018 compared to the previous year, and net income was up 64%. Direct sales of personal auto policies rose 21%, while agent... View Details
Keywords: Insurance Companies; Strategic Analysis; Strategic Decisions; Customer Acquisition; Customer Experience; Customer Lifetime Value; Policy Implementation; Competitors; Auto Insurance; Vehicle; Progressive; Allstate; State Farm; GEICO; Implementation; Insurance; Customer Value and Value Chain; Growth Management; Competitive Strategy; Insurance Industry
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Wells, John R., and Benjamin Weinstock. "The Progressive Corporation, 2019." Harvard Business School Case 719-413, September 2018. (Revised August 2019.)
  • 07 Mar 2022
  • News

Effective Leaders Share the Spotlight with Their Teams

  • 22 Jan 2016
  • Blog Post

Case Protagonists at HBS

The case method is a cornerstone of the HBS pedagogical method. During their time at HBS, students will step into the shoes of 500 different case protagonists – and learn how to make difficult, critical View Details
  • 04 May 2017
  • Cold Call Podcast

Leading a Team to the Top of Mount Everest

Keywords: Re: Amy C. Edmondson
  • 2013
  • Book

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

By: Thomas H. Davenport and Jinho Kim
Managers today need to be able to analyze and make sense of data. They need to be conversant with analytical technology and methods and to make decisions on quantitative analysis. This book offers a variety of practical tools and examples to improve a manager's... View Details
Keywords: Statistics; Business Analytics; Big Data; Analytics and Data Science; Management Practices and Processes; Mathematical Methods; Information Management
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Davenport, Thomas H., and Jinho Kim. Keeping Up with the Quants: Your Guide to Understanding and Using Analytics. Harvard Business Review Press, 2013.
  • April 29, 2020
  • Article

How Should We Allocate Scarce Medical Resources?

By: Max Bazerman, Regan Bernhard, Joshua D. Greene, Karen Huang and Netta Barak-Corren
Who should get a ventilator if there aren’t enough to go around? Research on decision making leads to three concrete guidelines that policy-makers and physicians can use to make fair choices when allocating scarce, life-saving resources. The key to making fair and... View Details
Keywords: COVID-19; Health Pandemics; Resource Allocation; Decision Making; Policy; Fairness; Ethics
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Bazerman, Max, Regan Bernhard, Joshua D. Greene, Karen Huang, and Netta Barak-Corren. "How Should We Allocate Scarce Medical Resources?" Harvard Business Review Digital Articles (April 29, 2020).
  • September 2014
  • Article

Structural Models of Complementary Choices

By: Steven T. Berry, Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski and Angelo Mele
Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior
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Berry, Steven T., Ahmed Khwaja, Vineet Kumar, Andres Musalem, Kenneth C. Wilbur, Greg Allenby, Bharat Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemyslaw Jeziorski, and Angelo Mele. "Structural Models of Complementary Choices." Marketing Letters 25, no. 3 (September 2014): 245–256.
  • December 2010
  • Supplement

Fortis Industries, Inc. (D)

Fortis' packaging division president makes a final decision on the price-flex policy. View Details
Keywords: Decisions; Price; Steel Industry
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Moriarty, Rowland T., and Gordon Swartz. "Fortis Industries, Inc. (D)." Harvard Business School Supplement 511-082, December 2010.
  • 27 Sep 2021
  • Blog Post

Working to Change the Food System

Jesse Lou (MBA 2022) reflects on his decision to come to HBS, what motivates him to make a difference in the world by using technology to build a more sustainable food system, and how he has utilized... View Details
  • November 2006 (Revised May 2025)
  • Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer
Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
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Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
  • 07 Feb 2005
  • What Do You Think?

If You Blink, Will You Miss?

premise that there is a time and place for "thin slicing" that leads to quick decision making based on sense borne of experience. As Kathryn Aiken said, "I believe that those who can 'thin... View Details
Keywords: by James Heskett

    Harvard Business School Online: Leading with Finance

    Leading with Finance is a flexible, 6-week, highly-interactive online course which is designed to provide participants with a thorough understanding of the principles of finance – a toolkit for making smart financial decisions and the confidence to clearly... View Details

    • April 2012
    • Case

    Chapman International Inc.

    By: David F. Hawkins
    Management must make some accounting policy decisions to reach first-quarter earnings consensus. View Details
    Keywords: Financial Statements; Decisions; Business Earnings; United States
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    Hawkins, David F. "Chapman International Inc." Harvard Business School Case 112-098, April 2012.

      Escaping the Build Trap

      This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components:

        View Details
      • September 2020
      • Case

      Drinkworks: Home Bar by Keurig

      By: Sunil Gupta, Jonathan Levav and Julia Kelley
      In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
      Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
      Citation
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      Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
      • 09 Oct 2018
      • News

      The Gift of Global Talent: How Migration Shapes Business, Economy & Society

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