Publications

April 1992 (Revised July 1993)
Case

Conoco's: "Green" Oil Strategy (A)

By: Malcolm S. Salter and Joseph L. Badaracco Jr.

Conoco faces challenges in formulating a proactive environmental strategy for its proposed oil development in Ecuador's pristine tropical rain forest region. The case outlines the innovative process in which Conoco collaborated with a wide range of often conflicting... View Details

Keywords: Decision Choices and Conditions; Ethics; Collaborative Innovation and Invention; Corporate Social Responsibility and Impact; Outcome or Result; Problems and Challenges; Business and Stakeholder Relations; Conflict Management; Ecuador

18 Feb 2014
First Look

First Look: February 18

Publications August 2013 Oxford Handbook of Creativity, Innovation, and Entrepreneurship: Multilevel Linkages Innovating without Information Constraints: Organization, Communities, and Innovation When... View Details

Keywords: Sean Silverthorne

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53307 Harvard Business School Case 518-031 MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work In June 2014, MannKind Corporation announced that after years of development... View Details

Keywords: Sean Silverthorne

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

Business Administration at Harvard Business School. In May, Hall convened what he hopes will be a yearly conference of scholars now working in the burgeoning field of incentive design, which draws lessons from both microeconomics and behavioral science and is being... View Details

Keywords: by Avery Forman

January 1986 (Revised August 1994)
Case

Citicorp--1985

Citicorp seeks to raise medium- or long-term funding and is considering floating rate versus fixed rate and domestic versus Eurodollar bonds. Case focuses on advantages/disadvantages of these different markets and discusses many of the innovative Floating Rate Notes... View Details

Keywords: Capital Markets; Banks and Banking; Corporate Finance; Banking Industry

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12 May 2020
Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

When Apoorva Pasricha (MBA 2019) assumed her role with the City of San Jose’s Mayor’s Office of Technology & Innovation as an HBS Leadership Fellow in August 2019, her mandate was to implement San Jose’s ‘Smart City’ road map.... View Details

Keywords: Social Enterprise; Technology; Nonprofit / Government

28 Apr 2020
Blog Post

The Importance of Coordination: Apoorva Pasricha Reflects on Crisis Leadership

When Apoorva Pasricha (MBA 2019) assumed her role with the City of San Jose’s Mayor’s Office of Technology & Innovation as an HBS Leadership Fellow in August 2019, her mandate was to implement San Jose’s ‘Smart City’ road map.... View Details

May 2011 (Revised January 2013)
Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson

Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details

Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa

Web

Placement - Doctoral

Angeles, Marshall School of Business, Accounting Department Dissertation: Essays on Financial Accounting, Entrepreneurship, and Innovation Advisors: Suraj Srinivasan (Co-Chair), Charles C.Y. Wang , and Joseph Pacelli 2024 Yaxuan Chen... View Details

Program

Leading Professional Service Firms

frameworks you need to develop and retain talent, deliver outstanding client service, and build a flexible corporate culture that can exploit disruptive innovation and market trends. Key Benefits In this... View Details

Keywords: Professional Services; Professional Services

December 1999
Case

Agrochemicals at Ciba-Geigy AG (A)

By: Michael L. Tushman, Wendy Smith and Daniel Radov

After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry

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January 2018
Case

Trian Partners' Proxy Contest at Procter & Gamble

By: Suraj Srinivasan and Quinn Pitcher

In July 2017, activist hedge fund Trian Partners announced that it was launching a proxy fight at U.S. consumer goods giant Procter & Gamble. P&G would be the largest company ever subjected to a proxy fight, as Trian sought to have its CEO, Nelson Peltz, elected to the... View Details

Keywords: Investment; Corporate Governance; Institutional Investing; Investment Activism; Business and Shareholder Relations; United States

April 2021 (Revised December 2023)
Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani

India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details

Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States