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Show Results For
- All HBS Web
(1,329)
- News (247)
- Research (967)
- Multimedia (5)
- Faculty Publications (697)
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn View Details
Keywords: Dina Gerdeman
- 01 Mar 2018
- News
@Soldiers Field
Complex was hoisted into place in November. After its completion in 2020, it will be home to more than 1,800 students, researchers, and faculty from the Harvard John A. Paulson (MBA 1980) School of... View Details
- 23 Mar 2010
- First Look
First Look: March 23
barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details
Keywords: Martha Lagace
- 14 Feb 2012
- First Look
First Look: February 14
today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details
Keywords: Carmen Nobel
- June 24, 2016
- Article
Health Insurance Mergers Put Consumers Last
By: John A. Quelch
Quelch, John A. "Health Insurance Mergers Put Consumers Last." The Hill (June 24, 2016). (Opinion.)
- March 8, 2008
- Comment
Marketing Your Way Through a Recession
By: John A. Quelch
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details
Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America
Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Consumer Products Industry; Public Administration Industry; United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Harvard Licensed its Brand
By: John A. Quelch
Quelch, John A. "How Harvard Licensed its Brand." Harvard Business Online—Marketing Know:How (blog). September 9, 2009. https://hbr.org/2009/09/how-harvard-licensed-its-brand.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How to Value the Advertising-Supported Internet
By: John A. Quelch
Quelch, John A. "How to Value the Advertising-Supported Internet." Harvard Business Online—Marketing Know:How (blog). June 29, 2009. https://hbr.org/2009/06/how-to-value-the-advertisingsu/.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Financial Brands Should Market In a Recession
By: John A. Quelch
Quelch, John A. "How Financial Brands Should Market In a Recession." Harvard Business Online—Marketing Know:How (blog). April 15, 2009. https://hbr.org/2009/04/how-financial-brands-should-ma.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How CMOs Should Function in a Recession
By: John A. Quelch
Quelch, John A. "How CMOs Should Function in a Recession." Harvard Business Online—Marketing Know:How (blog). February 23, 2009. https://hbr.org/2009/02/how-cmos-should-function-in-a.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Market in a Recession
By: John A. Quelch
Quelch, John A. "How to Market in a Recession." Harvard Business Online—Marketing Know:How (blog). September 24, 2008. https://hbr.org/2008/09/how-to-market-in-a-recession.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Negative Advertising Works (And When it Doesn't)
By: John A. Quelch
Quelch, John A. "How Negative Advertising Works (And When it Doesn't)." Harvard Business Online—Marketing Know:How (blog). May 12, 2008. https://hbr.org/2008/05/how-negative-advertising-works.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: Customers Demand and Deserve Respect
By: John A. Quelch
Quelch, John A. "Customers Demand and Deserve Respect." Harvard Business Online—Marketing Know:How (blog). December 17, 2007. https://hbr.org/2007/12/what-i-learned-from-you-2/.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Avoid the Commodity Trap
By: John A. Quelch
Quelch, John A. "How To Avoid the Commodity Trap." Harvard Business Online—Marketing Know:How (blog). December 13, 2007. https://hbr.org/2007/12/how-to-avoid-the-commodity-tra.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Profit from Scarcity
By: John A. Quelch
Quelch, John A. "How To Profit from Scarcity." Harvard Business Online—Marketing Know:How (blog). August 31, 2007. http://hbswk.hbs.edu/item/how-to-profit-from-scarcity.
- August 24, 2005
- Article
Universities and the War on Terror
By: John A. Quelch
Quelch, John A. "Universities and the War on Terror." Washington Times (August 24, 2005).
- September 4, 2005
- Article
Expert View: America's Big-Hitters Must Stop Playing Hardball
By: John A. Quelch
Quelch, John A. "Expert View: America's Big-Hitters Must Stop Playing Hardball." Independent (London) (September 4, 2005), 8.
- August 2015
- Teaching Note
Rana Plaza (C): Primark and Victim Compensation
By: John A. Quelch