Publications

December 1981
Supplement

Shopfair Supermarkets (B)

Supplements the (A) case. View Details

July 1981 (Revised October 1992)
Case

Chipman-Union, Inc.: Odor-Eaters Socks

The company is considering whether or not to introduce a branded line of men's athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution. View Details

Keywords: Distribution Channels; Product Marketing; Brands and Branding; Apparel and Accessories Industry; Health Industry

July 1981 (Revised June 1987)
Case

Hartmann Luggage Co.: Price Promotion Policy

The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details

Keywords: Price; Product Marketing; Consumer Products Industry

Article

Nonstore Marketing: Fast Track or Slow?

By: John A. Quelch and Hirotaka Takeuchi

Keywords: Marketing

June 1981
Article

Communications Strategy for the Nation-State

By: R. S. Tedlow and John A. Quelch

Keywords: Communication

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry

May 1981 (Revised December 1992)
Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details

Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry

Article

Consumer Satisfaction with Food Products

By: John A. Quelch and Stephen B. Ash

Article

Energy Conservation Policies for Builders' Purchases of Domestic Appliances

Article

Marketing Principles and the Future of Preventive Health Care

1980
Chapter

The Builder and Energy Conservation: A New Target for Public Policymakers

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Article

Marketing and Distribution Strategies for International Organizations

By: John C. Pattison and John A. Quelch

Article

The Resource Allocation Process in Nutrition Policy Planning

1979
Chapter

Behavioral Measurement of the Relative Importance of Attribute-Related Information Cues: The Case of Cold Breakfast Cereals

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December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

August 1978
Article

Behavioral and Attitudinal Measures of the Relative Importance of Product Attributes: The Case of Cold Breakfast Cereals