Publications

Find at Harvard

August 2000 (Revised September 2000)
Case

Extraprise

By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani

In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details

Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Web Services Industry; Web Services Industry; Boston

01 Jun 2009
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Marketing After the Recession... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

14 Feb 2005
Research & Ideas

The World in Your Palm?

human physiology (typing is still difficult on a small keyboard), technology (battery life for a fully converged device might be in minutes, not hours), and human preference (would the iPod be as popular if it looked like a cell phone?).... View Details

Keywords: by Sean Silverthorne

December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Technology Industry; Technology Industry

Web

Tony Shu | MBA

areas of interest: PropTech, Real Estate Tech, Data Science, Web Development, Platform Businesses, Automation, Smart Cities/Buildings, Consumer Technology Professional goals: I hope to be an entrepreneur for... View Details

01 Mar 2006
News

Tap into Valuable Alumni Resources

Cooper Most of us know to search the online Alumni Directory for a classmate’s contact information, but have you ever explored the many other features of the HBS Alumni Web site? It’s full of information on programs, services, and... View Details

Keywords: Peter Cooper; Colleges, Universities, and Professional Schools; Educational Services

February 2001
Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details

Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry

12 Nov 2018
Working Paper Summaries

Product Quality and Entering Through Tying: Experimental Evidence

Keywords: by Hyunjin Kim and Michael Luca; Technology; Technology

March 1999 (Revised May 1999)
Case

Network Associates: Securing the Internet

By: Debora L. Spar

Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details

Keywords: Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States

26 Oct 2017
Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

media that seemed to come out of nowhere. As Carroll put it in his opening presentation, Facebook had “put military grade PSYOP [psychological operations] weapons in the hands of anyone.” Abuses of digital technology are tearing at... View Details

Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News

January 2002
Case

Lycos (A): The Tripod Decision

By: Giovanni M. Gavetti, Jan W. Rivkin and Elizabeth Johnson

The Internet portal Lycos has acquired Tripod, a provider of home-page-building tools, and now must decide how to integrate the acquisition. View Details

Keywords: Integration; Organizational Structure; Situation or Environment; Mergers and Acquisitions; Internet and the Web; Decision Choices and Conditions; Web Services Industry

01 Jun 2022
News

Eyes in the Skies

custom-built satellites and a proprietary analytics platform to gather and analyze satellite images for commercial customers. Image by Lincoln Agnew Image by Lincoln Agnew Minnick credits several technological advances with putting... View Details

Keywords: Alexander Gelfand

Article

A Deal That's Good for the Internet

By: D. B. Yoffie and M. A. Cusumano

Keywords: Internet and the Web

Find at Harvard

2000
Chapter

E-Business Models: Making Sense of the Internet Business Landscape

By: L. M. Applegate

Keywords: Business Model; Internet and the Web; Business Ventures; Internet and the Web

January 2017 (Revised June 2017)
Case

Chicago and the Array of Things: A Fitness Tracker for the City

By: Rajiv Lal and Scott Johnson

The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details

Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Technology Industry; Technology Industry; Chicago; United States

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details

Keywords: by Peter K. Jacobs

February 2007 (Revised February 2007)
Case

Wikipedia (A)

By: Karim R. Lakhani and Andrew P. McAfee

Wikipedia has emerged as a robust model for content production by volunteers working asynchronously on the Internet with a unconventional model for distributed decision making. The "Articles for Deletion" process in Wikipedia provides unique insight into the inner... View Details

Keywords: Information Publishing; Information Management; Internet and the Web; Information Technology; Globalization; Service Delivery; Knowledge Sharing; Knowledge Management; Information Technology Industry; Information Technology Industry

July 7, 2022
Other Article

Are Online Prices Higher Because of Pricing Algorithms?

By: Zach Y. Brown and Alexander J. MacKay

This article reviews recent work examining pricing strategies of major online retailers and the potential effects of pricing algorithms. We describe how pricing algorithms can lead to higher prices in a number of ways, even if some characteristics of these algorithms... View Details

Keywords: Pricing Algorithms; Online Marketplace; Digital Strategy; Internet and the Web; Retail Industry